Overview • Theory • Examples • Suggestions
THEORY
Creativity
Creativity “Generation of novel and useful ideas” “Generation and resolution of novelty”
Strategic View Process Outcome Person Environment Rhodes 1961
Outcome What do you want to see?
Person Not everyone enjoys innovation.
Process Clarify Ideate Assess the Situation Implement Develop
Environment Does your environment encourage novel thinking?
EXAMPLES
Nebraska • Trained RD staff in creative thinking • Regularly run internal Ideas Labs • Regular lunchtime innovation talks
Urbana-Champaign • Organised Randomised Coffee Talks • Used tech to collect/cluster questions • Held short strategy building sessions
Buffalo • Picked a challenge area • Built a diverse research community • Ran several small Ideas Labs
SUGGESTIONS
Talk with your colleagues about what works
ENGAGEMENT MODEL Build a Community Find an Scope the Opportunity Challenge Run an Event
andy.burnett@knowinnovation.com
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