Overview of the Census • The U.S. Constitution mandates a Census count must be held every ten years. • The data is used to allocate federal dollars which have direct impact on planning for schools, transportation, health programs, and other community needs. • Census data is also used to draw districts which translates to Congressional seats. • Based on current estimates, Texas could gain 3-4 additional seats in Congress after Census 2020. • 2020 will be the first time that you will be able to respond online or on the phone in 12 different languages. • Supreme Court rejected the Controversial Citizenship question being a part of the Census.
How Much Do We Stand to Lose? • In FY 2016, Texas received $59.4 billion in federal funding, based on Decennial Census data, that is $2,132 for every Texas resident.* • The Census Bureau estimates that Texas had a 1% undercount in the 2010 Census. Because of that undercount, over the last decade Texas lost $3 billion in federal reimbursements for Medicaid-related programs, alone . * • If there is a 1% undercount in 2020, that could result in at least $1,161 for each person missed in Texas.* (based on 2010 Census estimates) • District funding sources that could see impact are Title I and II, Carl Perkins, and National School Lunch Program. *Source: Dr. Andrew Reamer, The George Washington University, Counting for Dollars 2020
Counting for ALL City of Dallas Residents 3 rd largest city in Texas 2020 2018 2010 1.39 million 1.34 million 1.19 million residents (est.) residents (est.) residents
Who is at Risk of Not Being Counted? • There is a range of groups at risk of being undercounted and labeled “Hard to Count” because they are less likely to fill out the Census. These groups are hard to locate, hard to contact, hard to interview, or hard to convince to fill out the census. • There are 201 hard to count tracks inside or crossing into the City of Dallas with an estimates 979,994 people living in those tracks. • City of Dallas Hard to Count populations: • Immigrants • Low income households • People of color • People who move frequently • Young children
What is the City of Dallas Doing to Make Sure there is a Complete Count for Census 2020? • The City of Dallas Mayor appoints the Chair and Co-chairs of the Complete Count Committee (CCC). • Each City Council Member appoints at least 2 members to the CCC with two serving as captains of the Hard to Count Committee. • Formed sub-committees • Hard To Count (Casey Thomas) – organize and implement efforts to reach those that are hard to count • Fundraising (George Tang) – solicit funds and donations to assist with outreach efforts • Media (Mary Poss) – coordinate media opportunities for message sharing • Partnerships (Pauline Medrano) – serve as ambassadors to respective industries to share messaging
City of Dallas Census 2020 Strategic Plan Implementation Phase 2 (August-December 2019): Phase 1 (March-July 2019): • Trainings for District Captains and Ambassadors • Develop Strategic Plan • Connect with stakeholders • City Council appoints 2 District Captains to HTC • Host workshops subcommittee • Attend community events to raise awareness • Develop infrastructure for HTC outreach • Finalize material for media toolkits and PSA’s • Develop infrastructure for media outreach campaign • Finalize and deliver full strategic plan to Mayor and • Identify potential partners and stakeholders • Launch City of Dallas 2020 Census website City Council August 2019 October 2019 City of Dallas PAO July 2019 Educate and Key Milestones finalized graphics for African American deploy speaker’s Census 2020 materials Consortium convened to bureau June 2019 August 2019 mobilize African American September 3, 2019 HTC committee Developed training October - December 2019 residents August 2019 Dallas County released received instruction Educational Census toolkits for District City Council appointed RFP for vendor to serve for outreach workshops for stakeholders Captains all HTC District as “Super Coordinator” Captains December July September October June August April September 10, 2019 May-August 2019 April 2019 July 2019 Full CCC met Finalized CCC met and Hispanic / Latino Consortium Strategic plan received draft of convened to develop strategy September 17, 2019 strategic plan for outreach to Hispanic / Delivered final strategic August 2019 Latino residents July 2019 plan to Mayor and City Met with Mayor and Census website went Council City Council to provide live a brief on City of Dallas census efforts
City of Dallas Census 2020 Strategic Plan Implementation Phase 3 (January 2020 – April 30, 2020): • Provide direct support to residents in HTC zip codes • Intensify outreach through frequent direct engagement via community events • Revisit entities already enlisted in Phase 2 to provide support • Promote Citywide weekend-long online participation events, March 28-29, 2020 • Host Citywide weekend-long online participation events, March 28-29,2020 • Host Census 2020 participation events across the city throughout the month of April Key Milestones April 1, 2020 January - March 2020 National Census Day Provide support for partners for Census related events January April February March January 2020 March 28-29, 2020 Launch media campaign to Citywide online census drive residents to March 2020 January – March 2020 participation events citywide weekend long Continued outreach and census participation events educational awareness
Dallas ISD Involvement • Staff serving on the Census Committee • Add Census 2020 to the social studies curriculum • Teach students how to help parents complete the Census • Distribution of communication materials to parents and staff • Promote Census 2020 through social media avenues • Provide parent workshops on importance of reporting and facts about the Census • Provide opportunities for parents to complete the Census once it opens • Host Kiosks around the District • Encourage others to get involved: • Volunteer on the Count Committee • Help spread the word and assist with outreach
City of Dallas Census 2020 Contacts Elizabeth Saab, External Relations Manager Elizabeth.Saab@DallasCityHall.com Office : 214.670.9582 Edward Turner , 2020 Census Coordinator Edward.Turner@DallasCityHall.com Office : 214.671.8948 Cell : 469-858-5229 dallascensus.com info@dallascensus.com
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