Our Intranet Journey From zero to hero Andrew Harrington National Communications Manager, Raine & Horne
The Raine & Horne story Why Raine & Horne? Family owned and operated 1. The Raine & Horne story since 1883 2. The brand 3. Business support One of the first and 4. Business services & additional revenue streams largest st real 5. Technology est state s in groups 6. Training Australia 7. Recruitment, retention & culture
The Raine & Horne story 1883 1968 1976 2008 2016 Established First suburban First franchise Officially One of the office, Double office, Liverpool, acknowledged largest real Bay, Sydney Sydney as a Superbrand estate franchise groups in Australia Raine & Horne is a recognised Superbrand alongside Qantas, NAB, Bonds etc. 3
Our growing network Our mission To provide excellent value and service to our clients To remain a leading brand in the Australian property market Residential Commercial Rural International To continue to grow our business 300+ offices 40 offices 7 offices 15 offices in local and overseas markets
What do we sell? RESIDENTIAL COMMERCIAL RURAL
Who are we? High proportion of Around 3,000 staff males over 50, Incentives & culture across Australia particularly owners and salespeople Younger females Managed by 35 dominate property corporate staff in management and Sydney head office administration roles Varying levels of technological competence across our network
Business Challenges Grow Grow Improve Drive staff Increasing Raine & franchisees’ franchisees’ acquisition, digitalisation Horne market market share profitability retention and of real estate share engagement marketing
Solution Recognition & reward Challenges State awards A poorly used, A culture that treats National conference organically grown corporate comms Competition between and awards intranet as spam residential and commercial audiences Network events: Golf & race days
Go Live – User Engagement We have blast-off… But…
Welcome to Scout But what are the hooks? • Agent Rankings • Interactive tile format • Regular video content • Comprehensive document library • Predictive search • Downloadable marketing collateral • Industry news / daily announcements • Network directory • RSS feed - media April 2016 | 10
What’s the corporate payoff? rhCompass • Compliance • CRM system for managing a • Permissions control Raine & Horne franchise • Single point of • Support for managing staff, finance, listings and contacts access • Support for marketing and • Online learning / communication events • Benchmarking and statistical reporting tools management April 2016 | 11
How has Scout been received? Rewarding success Averaging over 41K logins per month (1-month peak = 47K logins) Averages out to nearly 14 logins per user per month, or roughly once every two days User survey showed 77% of staff rate Scout as either Good or Excellent
Incentives & culture Learnings? Evolution is key!!! We provide incentives that Incentives designed encourage all our to aid recruitment and retention offices to work together We promote our values: camaraderie, We reward all staff - fun, networking, a agents, property managers & admin sense of family and active involvement in teams the industry Our culture is very important
Quote - to finish: “While our clients (our offices) work in real estate, at Raine & Horne Corporate, we work in franchising. “With Scout, our franchise IT offering just got a whole lot better, because all our communications are in one place. “The challenge now, as with any system or product, is to continue to market the benefits of Scout and educate our people about it.”
Thank you Contact Andrew Harrington E: andrew.harrington@corp.rh.com.au P: 02 9258 5400
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