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OU OUR REA EACH H OU OUR REA EACH H No1 Malay, Chinese, - PowerPoint PPT Presentation

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OU OUR REA EACH H OU OUR REA EACH H No1 Malay, Chinese, English and Tamil Peninsular Malaysia 15.8 MIL (78.2% Reach) Consumers Source: GfK Radio Audience Measurement(RAM) Wave 1,2018 Source: GfK Radio Audience Measurement(RAM) Wave

  1. OU OUR REA EACH H

  2. OU OUR REA EACH H No1 Malay, Chinese, English and Tamil

  3. Peninsular Malaysia 15.8 MIL (78.2% Reach) Consumers Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  4. Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  5. 10.4 MIL 3.0 MIL WEEKLY WEEKLY CONSUMERS CONSUMERS MALAY 77.9 % 67.3 % CHINESE 3.2 MIL 1.3 MIL WEEKLY WEEKLY CONSUMERS CONSUMERS ENGLISH 88.9 % 79.7 % TAMIL Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  6. Perlis & Kedah 1,284,000 Penang Kelantan 861,000 1,126,000 Terengganu Perak 782,000 3,950,000 NORTH Astro Radio reach 1,805,000 15.8 MIL Pahang 6,097,000 CENTRAL 1,097,000 KL & Selangor 2,761,000 5,248,000 Negeri Sembilan SOUTH Consumers 849,000 EAST 3,004,000 Malacca COAST Johor 577,000 2,184,000 Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  7. Perlis & Kedah 961,000 Penang Kelantan 418,000 1,076,000 Terengganu Perak 747,000 2,438,000 NORTH 1,059,000 10.4 MIL Pahang 3,441,000 CENTRAL 869,000 KL & Selangor 1,845,000 2,919,000 Negeri Sembilan SOUTH Consumers 523,000 EAST 2,692,000 Malacca COAST Johor 350,000 1,495,000 Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  8. Perlis & Kedah 166,000 Penang Kelantan 276,000 Terengganu 37,000 Perak 43,000 930,000 NORTH 487,000 3.0 MIL Pahang 1,276,000 CENTRAL 155,000 KL & Selangor 545,000 1,096,000 Negeri Sembilan SOUTH Consumers 181,000 EAST 235,000 Malacca COAST Johor 143,000 402,000 Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  9. Perlis & Kedah 229,000 Penang Kelantan 160,000 152,000 Terengganu Perak 129,000 769,000 NORTH 379,000 3.2 MIL Pahang 1,469,000 CENTRAL 182,000 KL & Selangor 494,000 1,253,000 Negeri Sembilan SOUTH Consumers 216,000 EAST 463,000 Malacca COAST Johor 116,000 379,000 Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  10. Perlis & Kedah 106,000 Penang Kelantan 84,000 Terengganu 8,000 Perak 0 378,000 NORTH 188,000 1.3 MIL Pahang 698,000 CENTRAL 33,000 KL & Selangor 178,000 614,000 SOUTH Consumers Negeri Sembilan 84,000 EAST 42,000 Malacca COAST Johor 52,000 126,000 Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  11. OU OUR REA EACH H

  12. 3,440 3,438 2,555 2,317 2,547 2,498 1,426 1,414 2,154 1,746 1,626 1,451 1,275 1,196 1,011 LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM – 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM – 12AM Cumulative Audience #(‘000) Malay Brands: Weekday Listenership - All People 10+ Weekday listeners (Mon to Fri)/Gegar (Sun to Thu) Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  13. 1,356 1,355 1,039 830 427 789 441 361 323 199 LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM – 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM – 12AM Cumulative Audience #(‘000) Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  14. 1,141 1,028 765 758 680 393 390 372 352 245 245 205 217 205 181 LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM – 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM – 12AM Cumulative Audience #(‘000) Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  15. 768 653 551 479 419 LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP LISTENERSHIP 6AM – 10AM 10AM – 1PM 1PM – 4PM 4PM – 8PM 8PM – 12AM Cumulative Audience #(‘000) Weekday Listenership - All People 10+ Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  16. OU OUR REA EACH H

  17. 716 4,944 2,746 838 813 (Cume'000) 6,764 2,430 2,367 1,296 10 – 19 20% 20% 25% 27% Years 55% 72% 20 – 29 67% 53% 11% 20% 57% Years 47% 57% 30 – 39 21% 17% Years 40 – 49 14% 19% 16% 16% 69% 7% 11% 53% 12% Years 50+ 9% 14% 17% 31% 4% 7% 31% Years Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  18. 2,746 813 716 (Cume'000) 6,764 4,944 2,430 838 2,367 1,296 ≤ 3K 36% 36% 56% 23% 26% 24% 25% 16% 41% HHI > 3K – 5K 40% 40% 31% 33% 30% 34% 24% 24% 40% HHI > 5K 24% 24% 13% 44% 44% 42% 50% 60% 19% HHI Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  19. 2,746 813 716 (Cume'000) 6,764 4,944 2,430 838 2,367 1,296 14% 14% 7% 20% 21% 20% 34% 34% 13% PMAT’s (PMEB’s ) OTHER WHITE 16% 16% 10% 13% 8% 12% 13% 11% 11% COLLAR 24% 26% 32% 20% 24% 17% 13% 9% 27% BLUE COLLAR 27% 21% 24% 20% 21% 41% 31% 30% 19% STUDENTS 19% 23% 27% 28% 26% 10% 10% 16% 30% OTHERS Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  20. Source: GfK Radio Audience Measurement(RAM) Wave 1,2018

  21. OU OUR REA EACH H

  22. ZAYAN appeals to the modern Muslim community by serving them with contemporary content consisting of the latest fashion, technology, entertainment and lifestyle. All the while still holding true to the timeless creed of their faith Brand Positioning: #indahdihati Target Audience: 18 – 34 year olds (Modern Muslims) Language: Malay WEB STATISTICS SOCIAL MEDIA 584,572 Engagement*** 71,857 106,365 59,806 Average Monthly Unique Page Views Social Media Followers* (April 2018) Total Unique Streaming Page views is the total number of pages viewed. (April 2018) Repeated views of a single page are counted. 23.3 Million 116,285 45,890 Video Views** Total Sessions Streaming Average Unique Visitors (April 2018) (April 2018) Unique Visitors is the number of unduplicated (counted only once) visitors to ZAYAN website over the course of specified time period. (*Source: Total followers on Facebook, Instagram - April 2018 )(** Source: Facebook, Youtube , Instagram – Upto April 2018)(***Source: Facebook – Last 28 Days – 1 st -28 th April)

  23. Catriona Ross Ustaz Don Pelakon wanita yang berhijrah, Terkenal sebagai pendakwah muda mendapat hidayah melalui pengalaman yang memiliki karakter yang disenangi yang sangat istimewa. Turut golongan remaja. Memberi pendapat dikurniakan cahaya mata autism dan yang menarik mengenai kematian masih tabah menghadapi dugaan vokalis utama Linkin Park. hidup. Sri Mahayuni Zarina Zainuddin Seorang gadis muda yang kisahnya di Pelakon Wanita Veteran yang begitu Viralkan kerana dikatakan memiliki tabah membesarkan anak autism walau personaliti yang tidak bersesuaian mendapat kecaman dan ujian yang dengan kerjayanya iaitu seorang pelbagai. pengawal keselamatan. Uncle Kuan Mat Dan Aktivis sosial yang juga dikenali Seorang pengembara (Backpackers) sebagai Uncle Kentang kerana sentiasa dari England yang jatuh hati dengan memberi sedekah kentang kepada Malaysia dan Islam. Fasih bertutur orang yang dilanda kesusahan. Beliau dalam loghat Terengganu dan kini telah juga memperkenalkan sewa van menjadi hos popular di Malaysia. jenazah dengan harga RM 1.

  24. GOXUAN is a new cool, hip digital-first entertainment brand set to connect and engage with today’s Chinese digital natives through the creation of compelling online content that’s distinctive and sharable. Brand Positioning: 够 Fun (GO FUN) Target Audience: 12 - 24 year olds (Chinese) Language: Mandarin WEB STATISTICS SOCIAL MEDIA 1,230,356 Engagement*** 150,991 181,000 19,496 Average Monthly Unique Page Views Social Media Followers* (April 2018) Total Unique Streaming Page views is the total number of pages viewed. (April 2018) Repeated views of a single page are counted. 11.9 Million 61,551 110,241 Video Views** Total Sessions Streaming Average Unique Visitors (April 2018) (April 2018) Unique Visitors is the number of unduplicated (counted only once) visitors to ZAYAN website over the course of specified time period. (*Source: Total followers on Facebook, Instagram - April 2018 )(** Source: Facebook, Youtube , Instagram – uptoApril 2018)(***Source: Facebook – Last 28 Days – 1 st -28 th April)

  25. Top 5 offff – Mirror Mirror in the world.. GOXUAN College Tournament Joe and Catherine highlighted the 5 fun GOXUAN invaded different colleges and and related things people always do in universities for game challenge. front of mirror Announcers recruited college students (Guys admire their reflection 23 times a to win the Battle day, while women glance only 16 times) Catherine 30 days Dance Challenge Catherine always have problem to Go Lepak – Durian Cendol dance on stage and she’s taking up Durian and Cendol are Malaysian’s all challenge from Joe to learn to dance in time favourite. Will it taste good if 30 days - The video shows off her result Durian mixed into Cendol? of improvement Big Bang Dance Cover The Korean Boy group was having their Top 5 offff - The annoying couple farewell concert in Seoul before the members We all knew some annoying couple and starting their military service. A dance cover what they do could be super annoying. video was produced by GOXUAN announcers The vides shows some of the most to tribute to the most legendary pop group. annoying things couples can do

  26. 139.4 MIL 278.1 MIL Monthly Page Views Monthly Facebook Reach 63.1 MIL 30.4 MIL Social Media Fans Monthly Unique Visitors Source: Google Analytics Feb-Apr2018 Average I Facebook Insights, Apr 2018 I Social Media Followers : Facebook, Instagram & Twitter

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