OPPORTUNITY DAY Com7 Public Company Limited
SALE 7,661MB GROWING UP Keeping the Momentum SALE NPAT 6,467MB 250MB 20% Growth in Sale NPAT 177MB QUARTER 1 2019 40% Growth in NPAT QUARTER 1 2018 ACCESSORIES Desktop 17% 19% 14% Speaker, Headphone, RAM, VGA, MAINBOARD, Powerbank, and ETC. ETC. 10% 2% 14% 53% LAPTOP TABLET 17% ACER, ASUS, DELL, SAMSUNG, HUAWEI, AND 3% LENOVO, HP, AND APPLE APPLE 51% SMARTPHONE � 2 SAMSUNG, HUAWEI, OPPO, VIVO AND APPLE
PERFORMANCE BY CATEGORY QUARTER 1 2018 VS QUARTER 1 2019 TABLET 19% 14% ACCESSORIES 60% 2% 14% MOBILE PHONE SMARTPHONE 29% SAMSUNG, HUAWEI, OPPO, VIVO AND APPLE 51% LAPTOP 20% ACCESSORIES Desktop Speaker, Headphone, RAM, VGA, MAINBOARD, DESKTOP Powerbank, and ETC. ETC. 0% LAPTOP TABLET ACER, ASUS, DELL, SAMSUNG, HUAWEI, AND LENOVO, HP, AND APPLE APPLE -30% � 3
4 CORES BUSINESS Retail Specialize with Full Loop Experience SERVICE TRUE SHOP & iCare COMMERCIAL RETAIL ONLINE BNN.IN.TH � 4
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4 CORES BUSINESS Retail Specialize with Full Loop Experience SERVICE TRUE SHOP & iCare COMMERCIAL 2018 2017 2016 READY TO FLY Q2 ACQUISITION LAUNCHED COMMERCIAL EDUCATION BANANA 400M TEAM RETAIL ONLINE BUSINESS EDUCATION Q4 ACQUISITION BNN.IN.TH 500M COMMERCIAL TEAM � 6
Great things are not done by impulse, but by a series of 4 CORES BUSINESS small things brought together. Retail Specialize with Full Loop Experience SERVICE TRUE SHOP & iCare COMMERCIAL RETAIL ONLINE BNN.IN.TH � 7
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End of Quarter 1 2018 70 Shops End of Quarter 1 2019 92 Shops • Big c nakron-srithamarat • Lotus sichol • Lotus wapee-pathum • Lotus warin-chamrab • Lotus samparn • Franchise 5 branch 10 Branch
“9 different brands only in Retail industry with 75 4 CORES BUSINESS Provinces Coverage and More than 600 stores countrywide” Retail Specialize with Full Loop Experience SERVICE TRUE SHOP & iCare COMMERCIAL RETAIL ONLINE BNN.IN.TH � 10
PERFORMANCE BY STORE TYPE 14% SAME STORE 10% SAME STORE GROWTH GROWTH APPLE AUTHORIZED MULTI-BRAND SHOP RESELLER 11% SAME STORE 11% SAME STORE GROWTH GROWTH All STORE Brand Shop � 11
ALL ABOUT APPLE 15% GROWTH IPHONE -1% 39% APPLE ACCESSORIES 102% APPLE WATCH 76% IPAD MAC 0% � 12
IPHONE SALE PERFORMANCE iPhone N iPhone N- January -27% YoY Growth -1% 39% February -17% YoY Growth Quarter 1 March -2% YoY YoY Growth Growth � 13
PERFORMANCE BY CATEGORY QUARTER 1 2018 VS QUARTER 1 2019 TABLET 19% ACCESSORIES 14% 60% 2% 14% MOBILE PHONE 29% 51% LAPTOP 20% LAPTOP Desktop ACER, ASUS, DELL, RAM, VGA, MAINBOARD, DESKTOP LENOVO, HP, AND APPLE ETC. 0% SMARTPHONE TABLET SAMSUNG, HUAWEI, OPPO, SAMSUNG, HUAWEI, AND VIVO AND APPLE APPLE -30% ACCESSORIES � 14 Speaker, Headphone, Powerbank, and ETC.
Notebook -41% Gaming Notebook 21% Thin-Light Notebook 85% � 15
NEW OPPORTUNITY Rank Category Growth 1 Gaming Gear 191% 2 Internet Of Thing 190% 3 A 79% 4 B 69% 5 C 56% 6 D 36% 7 E 30% 8 F 30% 9 G 23% 10 H 22% � 16
PLAYSTATION We're glad you're here
Gaming shop Mobile Game D.I.Y Gaming Console
NEW OPPORTUNITY Rank Category Growth 1 Gaming Gear 191% 2 Internet Of Thing 190% 3 A 79% 4 B 69% 5 C 56% 6 D 36% 7 E 30% 8 F 30% 9 G 23% 10 H 22% � 19
SHOP IN SHOP MODEL WITH XIAOMI � 20
RETAIL IS DETAIL 724,000 is the number of our customer come to visit us 2.2 million Unit sale in during Q1 2019 , 20% Growth Q1 2019, 40% Growth Number of Customer Number of Unit Sale Average price per bill surge up to 8,720 equal to 10% growth Average Price / Bill � 21
PERFORMANCE BY STORE TYPE 14% SAME STORE 10% SAME STORE GROWTH GROWTH APPLE AUTHORIZED MULTI-BRAND SHOP RESELLER 11% SAME STORE 11% SAME STORE GROWTH GROWTH All STORE Brand Shop � 22
CUSTOMER JOURNEY Products Upgrade Cycle Training Services and Supports • New to Apple • Service for All • Switching from Other Customer’s BNN, Studio 7 Products Upgrade Cycle / NPI Promotion Offering PLUS • iDevice Offering N-1,2 • Privilege Offering • Customize Promotion only @BNN Eco System Accessories and Solutions Promotion Offering • Apple Device Eco Systems • Mac Device Offering • 3rd party’s Accessories • Training coupon • Software Other OS / Windows Accessories and Solutions FREE! Discount Coupon by BNN & STUDIO 7 • Discount Service Coupon at iCare • Apple Device Eco Systems • Get Discount 5% [Services] • Apple’s Accessories FREE! COUPON FREE! Discount Coupon by iCare to convince Banana provide customer comeback to Shop Training Course for MAC Studio 7 provide FREE! COUPON • Discount Accessories Coupon for Banana & Studio7 • Discount Coupon for Accessory in • Discount Coupon for Accessory in Banana � 23 Studio7
Mobile Check up
Mobile Check up บรีการตรวจเช่คสภาพเครื้อง พร๊อมทิความสะอาด อบโอโซนและอโรม้า ระบบ iOS 20 รายการ / Android 29 รายการ ระบบ iOS 20 รายการ ที้ BaNANA 158 สาขา / Bkk 36 สาขา ที้ Studio 7 83 สาขา ( ยกเว๊น U-Store) ทูกวานเสารํ - อาทีตยํ ( เวลา 14.00 - 17.00 น .) ทูกวานศูกรํ - เสารํ ( เวลา 14.00 - 17.00 น .) ทูกวานเสารํ - อาทีตยํ ( เวลา 14.00 - 16.00 น .)
Operation Tray Mobile Check-up
Communication Plan In-Store Media • Tray Studio 7 Service Plus • LED Screen • POP A4 • Leaflet A5 ป๊าย A1 • Check List iOS
Communication Plan In-Store Media • Tray BNN Smart card • Hanging Banner • POP A4 • Check List Android / iOS • Leaflet A5 • Standee
Communication Plan In-Store Media • Tray BKK Smart card • Hanging Banner • POP A4 • Check List Android / iOS • Leaflet A5 • Standee
Report Activity ( BaNANA & BKK) More than 20,000 customers has joined this program country wide
All About Customer 31 Error Operating System Price Range 10% >15,000 iOS <7,500 20% 5% 3% 28% 28% Android 82% 72% 7,500-15,000 52% Screen Problem Camera Problem Speaker Problem Perfect condition
Trade-in Model Capacity COM7 Competitor A % • Functional Test iPhone 7 32GB 6,000 4,500 33% iPhone 7 128 GB 7,300 5,200 40% • Physical Check iPhone 7 Plus 128 GB 11,300 8,000 41% iPhone 8 Plus 128 GB 16,000 12,800 25% • Internal Check iPhone 8 Plus 256 GB 17,000 13,500 26% iPhone X 128 GB 18,500 15,000 23% iPhone X 256 GB 19,300 16,500 17%
From 1,654 iPhone 45% iPhone XS, XS max iPhone XR Trade for BTB 20% 3% 11% iPhone X iPhone Trade for 85% iPhone 12% 8% iPhone 8 iPhone Trade for iPad 6&7 2%
Timeline & Milestone Q2’ 2019 all shop join with Auction system for the best price Q1’ 2019 Start to trade mid with 10 Focus shop Q4’ 2018 Extended to APR tier 2 and AAr tier 1 Fourth Phase Q3’ 2018 10 Main shop in Studio7 & Banana Third Phase Second phase First Launch
201 9 Let’s go
Our store 14% 30% 14% 13% 18% 11% North North E South BKK Central East Perimeter 14% 13% 14% 19% 32% 13 store 19 store 30 store 27 store 66 store 29% 12% 14% 29 store 12 store 18% 19 store 14% 37 store 19 store 100 Store 207 Store 139 Store 17% 11% 15% 15% 17 store 26% 14% 23 store 15 store 14% 31 store 10% 36 store 19 store 14 store 20 store Update Q1-19
Perimeter 1% 1 store Central 15% South 26% 9 store 15 store East 1% 59 Branch 1 store 40 Province North 19% 11 store North E 38% 22 store Perimeter 1% 1 store City UPC Ampher1 UPC Ampher2 45% 54% 26 store 32 store BNN in province : 1 Amnat-chareun, 2 Narathiwas, 3 Singburi 4 Ranong, 5 Trad, 6 Nongbua-lamphu
January 47 Stores February 52 Stores March 60 Stores End of 2019 120 Stores
Retail branch 75 of 77 Provinces
Retail mall : branch 32 9 22 140 210 Other 100
What new store in 201 9 ?
Our Store New in 2019 New concept Gaming Internet of thing Mobile Accessory store
New look
New look
Banana @ University
IOT Shop
Gaming shop
Q&A
PROJECT PROCESS Take your small business to the next level
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