T The Wealthy Dentist ™ W D Do-It-Yourself Office Brochure Presented by Julie Frey TheWealthyDentist.com ™ is a division of Du Molin & Du Molin Inc. T W Office Brochures D Your office brochure lets you communicate with your existing patients. You can also introduce a “Preferred Patients” program. T W Preferred Patient Plan D Your “Preferred Patient Plan” gives you a marketing edge with both new and current dental patients. 1
T W What should you include D in your office brochure? You don’t have to be a marketing whiz to make your own brochure! Just choose from the following pre-written segments . T W Personal Treatment D Coordinator “As a preferred patient, you will have your own personal Treatment Coordinator . Your Treatment Coordinator will explain all of your benefits, answer your questions and help guide you throughout your visit.” T W On-Time Appointments D “As a preferred patient, you will enjoy our on-time policy that keeps you on schedule. You can plan your business day knowing that we will be ready, waiting and doing our best to keep you on time.” 2
T W Central Location D “Our two central locations, in Hayward’s Southland Center off Highway 880 and in Richmond’s Hilltop Center off Highway 80, put us within easy reach . In addition to our easy access, we have ample free parking for your convenience.” T W Expert Assistance with D Insurance Processing “ We take the confusion out of insurance processing. Just bring your company’s benefit forms or insurance information and we will follow through to see that you receive all the benefits available to you.” T W Evening Treatment D Appointments “For our preferred members who have difficulty leaving work during the day, we offer extended treatment hours until 8:00 pm.” 3
T W Weekend Treatment D Appointments “For our preferred members who are unable to schedule treatment during the business week, we offer weekend treatment hours on Saturdays.” T W Expert Staff D “ Professional biographies on each of our doctors and hygienists are available to assist you in selecting the dental team best suited to your needs… T W Expert Staff D “…Additionally, your personal Treatment Coordinator can answer your questions and assist you in choosing your doctor.” 4
T W General Dentistry Plus D “Our superb reputation for General Dentistry since 1993 continues with our in- house expertise in the areas of: T W General Dentistry Plus D Children’s Teeth Cleaning & Dentistry X-Rays Cosmetic Dentistry Preventative Decay Treatment Bonding Oral Surgery & Restorative Crown Extraction & Bridge Retainers & Oral Gum Treatment Appliances Full & Partial Endodontics Dentures T W General Dentistry Plus D “…If you need specialty treatment which we cannot provide, we will be happy to do your oral exam and refer you to an appropriate specialist.” 5
T W 24-Hour Emergency Service D “As a preferred patient, you have access to our special 24-Hour emergency service. You can rest assured that you and your family can obtain assistance in case of a dental accident or emergency .” T W Friendly, Caring Staff D “We are committed to providing the most comfortable treatment possible . Our staff is specially trained to help ease the way for you and your family.” T W Nitrous Oxide (Laughing D Gas) Sedation “Nitrous Oxide (laughing gas) is available to help relieve tension during your dental appointment.” 6
T W Children’s Dentistry D “We take care to make sure your little ones have a pleasant dental experience . Special games and toys are on hand for children of all ages.” T W Fully Detailed Cost D Estimates “Preferred patients receive a detailed cost estimate before we begin treatment. Your estimate will explain how much each phase of your treatment will cost, what is covered by your insurance program and the amount for which you are personally responsible… T W Fully Detailed Cost D Estimates “… If you should have any questions , your Treatment Coordinator will be happy to explain your insurance and treatment plan in easy-to-understand terms.” 7
T W Flexible Payment D Options “We have several financing options available. Your Treatment Coordinator will help you customize a payment plan to meet your financial situation.” T W Use Your Visa or D MasterCard “In addition to cash and check, we accept both Visa and MasterCard for your convenience.” T W Continuing Care Oral D Hygiene Service “As a preferred patient, you can take advantage of our advanced scheduling program for your regular teeth cleaning and oral cancer exams.” 8
T W Priority Last-Minute D Appointment Service “For many people, scheduling appointments is difficult because of their unpredictable business day . We have established a special program where you can register with our Scheduling Coordinator to be called when an opening becomes available.” T W Your Own Personal D Doctor & Hygienist “An important part of your Preferred Patient Plan is the continuing relationship between you, your doctor and your hygienist . Seeing the same doctor and hygienist, people who are familiar with your dental history and personal needs, is part of our commitment to providing the best care possible… T W Your Own Personal D Doctor & Hygienist “…In addition to the comprehensive program supporting regular teeth cleaning and oral cancer exams , we are now offering a series of low-cost treatment programs to treat periodontal (gum) disease. Ninety-two percent of people suffer from various degrees of gum disease, ranging from bleeding to loose teeth.” 9
T W Cosmetic Dental D Analysis “For many of our established patients, the cosmetic look of their smile is an important part of their business or lifestyle. Cosmetic improvements can make a real difference in how well we are accepted socially and in business. Whether you are an executive, salesperson or homemaker, a beautiful smile will be an asset for the rest of your life … T W Cosmetic Dental D Analysis “Ask your Treatment Coordinator about arranging for a no-charge Cosmetic Dental Analysis with your doctor. Stained, chipped and widely separated teeth can be painlessly repaired to give you a picture-perfect smile.” T Continuing Union Member & W D Corporate Employee Education Program “We offer special programs to unions and corporations designed to educate members and employees in good dental practices . These include programs for pregnant women, smokers, children, and people in highly visible executive, sales and public relations positions… 10
T Continuing Union Member & W D Corporate Employee Education Program “The purpose of these programs is to reduce the cost of dental health care through preventive education . We will help you evaluate potential public relations problems within your organization that may affect bottom-line sales and productivity… T Continuing Union Member & W D Corporate Employee Education Program “…Ask our Treatment Coordinator to provide you with more information on how your union or corporation can take advantage of these cost- saving and productivity-boosting programs .” T W Referral “Thank D You” Program “We want to encourage you to spread the word to your friends, neighbors and co-workers about our Preferred Patient Plan. Each time you refer a new patient for a check-up exam, X-rays and cleaning, we will thank you personally with a special gift certificate from one of the finer local department stores… 11
T W Referral “Thank D You” Program “… The more new patients you refer within a six-month period, the bigger your gift certificate. Your friends win with high-quality dental care. You win with a personal ‘thank you’ from us.” T W Making Your D Brochure Make sure to download our Microsoft Word template to create your very own custom office brochure. T Your Personalized W D Office Brochure 12
T Your Personalized W D Office Brochure T Customize Your W D Office Brochure T Customize Your W D Office Brochure 13
T Customize Your W D Office Brochure Select the content you want to include T Microsoft Word W D Brochure Templates T Your Personalized W D Office Brochure 14
T W Follow-Up Package to D Preferred Patients Preferred Patient Plan brochure Preferred Patient Plan card PREFERRED PATIENT PLAN Your Dental Practice 123 Main Street, Anytown (415) 555-1212 www.URL.com T The Wealthy Dentist ™ W D Do-It-Yourself Office Brochure Presented by Julie Frey TheWealthyDentist.com ™ is a division of Du Molin & Du Molin Inc. 15
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