NORMATIVE INTELLIGENCE, SOCIAL NORM MINING, AND THE LIKE ? Dr. - PowerPoint PPT Presentation

NORMATIVE INTELLIGENCE, SOCIAL NORM MINING, AND THE LIKE … ? Dr. Simon Caton National College of Ireland, School of Computing www.ncirl.ie

Social Data Analytics: A Social Observatory Qualitative Analysis First and Second Order Observations Models (Political) Discourse Cleaning & Social Mixed Method Community Governance Feature Analysis Adapters Normative Models Extraction … Social Text Network Analytics Analysis Community Simulation Indicators Data Acquisition Interpretation … Quantitative Analysis 01/04/15 NorMAS 2015 2

How do politicians use Facebook? I We’re Facebook: We’re (re)present treated I tell the no dirty going to me, not my truth equally campaigns lose L party We’re most positive about the majority party Study on 187 German Federal Politicians 55k posts (2M words), 230k comments (6.5M words), 1.5M likes 01/04/15 NorMAS 2015 3

How do students act under pressure? § Exams, start of the semester, significant events? § ~140 FB pages somehow related to KIT 01/04/15 NorMAS 2015 4

Interaction paths

Online Psychometrics: digital self via Facebook status updates Openness Conscientiousness Extraversion Agreeableness Neuroticism + - + - + - + - + - Sports Feelings Religion Fillers Inhibition Friends Friends Inhibition Religion Fillers Religion Religion Friends TV Sports Death Friends Music TV Down TV Fillers Inhibition Inhibition TV Music Music § We can also build on top of these methods to identify a person’s or group’s propensity towards self-representation, deception, and authorship § But if also include subject and domain specific information and vernacular information: § we should be able to also capture promises, statements, behaviour patterns [add your own ideas here] 01/04/15 NorMAS 2015 6

What we can do now § We can: § extract an online virtual community § all its interactions § analyse them § construct some model(s) about that community § on the basis of some notion of key focal points § to answer some question(s) § This can also be done combining data from multiple sources § Typically this approach relies on the postulation and evaluation of a series of hypotheses and research questions 01/04/15 NorMAS 2015 7

Can we ask the right questions to mine norms using this kind of approach? Can we infer intelligence w.r.t. to community norms, their adherence, perhaps accountability aspects, … ? [add your question here]