NIGERIA DEWARS CORE RANGE, COVERS ALL ACCOUNTS -------18 YEAR - PowerPoint PPT Presentation

NIGERIA

DEWAR’S CORE RANGE, COVERS ALL ACCOUNTS -------18 YEAR OLD------ -------------25 YEAR OLD ---------- -------WHITE LABEL ------ -------12 YEAR OLD----------------15 YEAR OLD ------- - - TACTICAL LISTINGS IN LEAD SUPER POURING HERO PREMIUM SKU’S HIGH END VENUES PREMIUM 2

DEWAR’S BRAND PERSONALITY CLEVERLY PLAYFUL INQUISITIVE, ADVENTUROUS, UNPRETENTIOUS, NON-CONFORMIST

THE ORIGINAL HIGHBALL DEWAR'S ORIGINAL HIGHBALL SHOULD BE THE KEY DRINK SERVE ACROSS ALL ON TRADE AND EXPERIENTIAL EVENTS.

GLOBAL WHISKY CONSUMER IS CHANGING E X P A N S I O N O F A M E A P R E M I U M W H I S K Y D R I V E N B Y R A P I D G R O W T H O F ‘ T A S T E M A K E R S ’ OLD APPRECIATOR TASTEMAKERS • RELAXED • TOO COMPLEX • TOO SERIOUS • INFORMAL • EXPERIMENTAL • TRADITIONAL

DEWAR’S TARGET (27-40yo) ‘Tastemaker ’ Mindset: PLAYFUL , CURIOUS, SOCIABLE, SEEK AUTHENTICITY 9

FY 19 ACTIVATIONS

DEWARS ADVOCACY- RAMBLE OUT How to EDUCATE our staff, distributors, consumers and media in A UNIQUE WAY E D U C A T I O N T A K E T H E M O U T W H I S K Y H I G H B A L L T A K E H O M E Y O U R O F T H E I R E N G A G E M E N T P O R T F O L I O C O U R S E O W N W H I S K Y C O M F O R T Z O N E E N T E R T A I N M E N T

MARQUEE SPONSORED SCALABLE EVENTS EVENTS EVENTS PREMIUM ON TRADE, FOOD & MUSIC FESTIVALS PREMIUM ON TRADE OUT OF CHANNEL D E S I R E T R A N S A C T I O N ( B U I L D A W A R E N E S S , I M A G E & A S P I R A T I O N ) ( D R I V E C O N S U M P T I O N , R A T E O F S A L E ) ( H I G H I M P A C T , L O W F R E Q U E N C Y ) ( L O W I M P A C T, H I G H F R E Q U E N C Y )

THE DOERS CLUB SCALABLE SOUTH AFRICA THE DOERS CLUB L A U N C H E D I N S . A I N F Y 1 9 . E A C H N I G H T S A W S T E L L A R P E R F O R M A N C E S B Y 3 COMEDI AN S W H O W E R E E A C H P A I R E D W I T H A D E W A R ’ S C O C K T A I L A N D G O U R M E T D I S H 15 T D C I N 3 K E Y S O U T H A F R I C A N C I T I E S 1,900 C O C K T A I L S S A M P L E D 300 K E G S E R V E S 120 B A R T E N D E R E S T R A I N E D AMEA FY20 DEWAR’S PREMIUM TOOLKIT 13

BOTTLE UPDATE

DEWAR’S CURRENT BOTTLE RANGE

DEWAR’S NEW BOTTLE RANGE

DEWAR’S CURRENT OUTER RANGE Rigid box CARTON CARTON CARTON CARTON tin Rigid box

DEWAR’S NEW OUTER RANGE Rigid box tin CARTON CARTON CARTON tin tin CARTON

FROM TODAY , DEWAR’S NIGERIA WILL BRING ALIVE DOUBLE AGED FOR EXTRA SMOOTHNESS #DOUBLEISBETTER