Philadelphia University 4201 Henry Avenue Philadelphia, PA 19144 www.philau.edu 215.951.2700 Common Thread App Design Prepared by: Tieara Jones November 25, 2013
Creative Brief ✓ Background ✓ Goals To create an app that will allow students and Common Thread is a dining area that offers faculty to order food from Common Thread breakfast, lunch and dinner for the Philadelphia Express on their mobile devices and view the University community. There is currently an weekly menus from the main kitchen. online site for Common Thread Express where students can place orders for food offered in the main kitchen area as well as specialty items. ✓ Brand Attributes ✓ Offer/Message The mission is to offer the PhilaU community Skip the lines and avoid the hassle of a dining experience in which they can grab a ordering your food online quick bite to eat throughout the day. ✓ Target Audience Students and faculty members at PhilaU.
User Personas Brittany Johnson Brittany is a junior fashion design student at PhilaU. She spends a lot of time in the sewing lab at Hayward Hall and uses her phone to listen to music while working. She usually gets something to eat from Kanbar throughout the day and has a 10-day meal plan so that she can grab something to eat in between classes. She prefers to use Common Thread Express around lunch time so that she does not have wait in the lunch crowd to get food. However, she has to leave the studio and go on a computer across the hall to place her order. Sometimes she goes to Common Thread for dinner if she is still in the sewing lab and would like to know what the menu choices are without having to go on a computer and navigate through the PhilaU website.
User Personas Matt Lewis Matt is a freshman business student and plays baseball at PhilaU. Between classes and practice time, he doesn’t have much time to get a meal during the day. Since most of his classes are on main campus and he has to go to practice right after, he usually goes to Kanbar to get a meal. He goes to Common Thread Express for lunch and if he cannot make it to a computer, he tries to go in early before his class to place an order for a later pick up time. He usually purchases a wrap or sandwich since it is an easy meal to eat on the go and he uses his meal plan. He would like to get meals from the main kitchen but he knows that he will not have enough time to stand in line and wait for his food.
User Personas Amanda Scott Professor Scott teaches Graphic Design classes at PhilaU. She constantly uses her phone between classes to keep up with her small business and teaches studio classes that run 2-5 hours long. She does not like waiting in line to get her food so she usually goes online to Common Thread Express to place her order so that she can be in and out of Kanbar and get back to her grading. Professor Scott usually orders the same 3 foods:chicken sandwiches, pizza, or wraps and wishes there was a way to save her orders. She uses her faculty/staff declining bonus money or her credit card.
The Problem Currently there is an online site where students and faculty can place an order for the Common Thread Express, but they have to navigate through the PhilaU site to get to this point. Also if people would like to know what choices are in the main kitchen area they also have to go through the PhilaU site to access the menus. By having this app, students and faculty can easily view menu choices of the main kitchen and place an order for the Common Thread Express from their mobile device. philau.edu > Student Life > Dining Services > Common Thread Express box > Express site philau.edu > Student Life > Dining Services > Menus/Newsletters > Choose Menu
Features List ✓ ✓ Customize your order Rate/comment your food Create your own subs, wraps, or Let others know how good or bad sandwiches and add toppings to your food was and share on the your favorite items. social page. ✓ ✓ Save your favorite items Earn points and get rewards Do you order the same three meals? Earn points every time you place an The Common Thread app allows you order and receive rewards such as a to save your favorite items and free dessert or bookstore credit proceed straight to checkout ✓ ✓ Get reminders See what others are ordering Set reminders for when it is time Visit the Social page and fjnd out who is to pick up your food which will the Most Valued Customer of the week, pop up as an alert on your phone. which class orders the most and recently added phots of your peer’s meals. ✓ Upload and share pictures Take photos of your meal and post it to the Common Thread social media pages or on your personal accounts.
Paper Prototyping Cierra Parsley: Junior FIM major -Agreed with the information we brainstormed and felt that the app would be useful. Keisha Rigby: Senior Marketing major -Liked the idea for the leaderboard and felt that the competition would lead to more sales.
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UI Kit
Wireframes
Wireframes
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Wireframes
Designs Login/Menu Page
Designs View Menus
Designs Create your order/Checkout
Designs Profjle
Designs Social
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