NEX T GENERATION DTC – DIGITAL K A T I E B O N G I O V A N N I Vice President, Omni Channel & eCommerce – Vans
V A N S . C O M I S M O R E T H A N A S A L E S C H A N N E L , I T I S A N O P P O R T U N I T Y T O C R E A T E P O W E R F U L B R A N D E X P E R I E N C E S
V A N S . C O M L E V E R A G E S S T O R Y T E L L I N G T H A T B L E N D S C O N T E N T A N D C O M M E R C E
P E R S O N A L I Z A T I O N E N H A N C E S T H E B R A N D E X P E R I E N C E 4
V A N S E N A B L E S C R E A T I V I T Y V I A B E S T - I N - C L A S S E X P E R I E N C E S Focused on delivering impactful brand experiences that drive engagement and conversion
V A N S C U S T O M I Z A T I O N B A L A N C E S H E R I T A G E A N D P R O G R E S S I O N Get video in there and think about screencap
C U S T O M S I S A V I T A L D I F F E R E N T I A T O R A N D D R I V E R O F B R A N D L O V E Omg omg omg omg omg. I’ve never owned a pair of Vans but now! How do I I need these order a pair shoes!! of these? They are amazing!
T H E R E S U L T S A R E I N
V A N S C O N T I N U E S T O S H A R E L E A R N I N G S A N D P R O P A G A T E T H E M G L O B A L L Y
V A N S C L E A R S T R A T E G I C D I R E C T I O N W I L L P O W E R O U R C O N T I N U E D P E R F O R M A N C E HOW WE’LL GET THERE TOTAL GLOBAL DIGITAL REVENUE ENABLE CREATIVITY AND 5 yr. CAGR BEST-IN-CLASS EXPERIENCE +30-35% UTILIZE CUSTOMS AS A VITAL DIFFERENTIATOR AND BRAND LOVE DRIVER >50% ~ 35% SHARE LEARNINGS GLOBALLY CY’13 FY’17 FY’19 FY’23 TARGET Note: CY’13-FY’17 CAGR represents 2013-2016 CAGR presented on a calendar year basis; Fiscal year (FY) represents trailing twelve months ending Saturday closest to March 31 of each year
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