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NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM - PowerPoint PPT Presentation

NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM WALDRON SENIOR VICE PRESIDENT THE HATCHER GROUP A 20-YEAR BATTLE Southern state but increasingly progressive The issue of innocence was beginning to resonate


  1. NEW TECHNOLOGIES AND THE DEATH PENALTY: LESSONS FROM MARYLAND TOM WALDRON SENIOR VICE PRESIDENT THE HATCHER GROUP

  2. A 20-YEAR BATTLE • Southern state – but increasingly progressive • The issue of innocence was beginning to resonate • Increasing concern about racial disparities

  3. 2006: Governor O’Malley: Pro-Repeal (and Pro-Biceps) 3

  4. 2008: State Commission: Time to repeal a broken system 2010: Elections create majorities for repeal in general assembly 4

  5. Kirk Bloodsworth First person exonerated after a death sentence in the U.S. Sister Helen Prejean 5

  6. • Making the Case: 2013 is the Time to SOCIAL Act MEDIA • Ramp up Social Media CAMPAIGNS: • Targets: Media, Governor O’Malley, LATE 2012 and Our Supporters

  7. US USIN ING G SOCI CIAL L ME MEDIA IA TO STRENG RENGTHE THEN N A DIV IVER ERSE SE COALI LITI TION ON

  8. FACEBOOK: GENERATE TURNOUT FOR LOBBY DAY 8

  9. 9

  10. 10

  11. 11

  12. OTHER TACTICS • Twitterbomb (or Thunderclap) – early • Tweetchat – just before the final floor votes 13

  13. TACTICS VICTORY: FINAL PASSAGE 2013 14

  14. LESSONS • Try It! • Consistent Use of the Right Hashtags • Use it to Engage with your Partners • Connect with Journalists • Generate Turnout and Communications to Lawmakers 18

  15. THANK YOU! TOM WALDRON Senior Vice President The Hatcher Group tom@thehatchergroup.com

  16. the hehatche atchergroup. p.com com twitter er.com .com/thehatc atcher ergroup oup CON ONNECT NECT fac acebook ebook.c .com/TheHa eHatc tcher erGr Group oupInc Inc WITH WI TH US ins nstagr tagram. am.com om/the_h the_hatch atcher_gr er_group oup link nkedi edin.com .com/compan /company/th /the-hatc atcher er-group oup

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