Natio ional l Cash Mob Collaboration Best Practices of Employer Engagement from Across the Country!
Our presentation: • What is a Cash Mob? • First ever (simultaneous!) National Cash Mob • Organizations involved • What we learned • Other strategies to engage employers • Ideas you may have?
What is a Cash Mob?
National Cash Mob December 3, , 2017 3 different organizations collaborated, in 3 different cities across Canada, all at the same time!
Organizations involved
• Bedford Giant Tiger • 2pm Atlantic Time • Measurement indicators: sales during period and number of people attending • Promotion done: Promotion done on social media, word of mouth, print and with MailChimp
8
LiveWorkPlay • Pita Pit (one owner, 3 locations in Ottawa) • Cash Mob started at 1:00 pm • Measurement indicator: number of pitas sold, number of people attending • Promoted on social media and through word of mouth at several different events that week prior to the day
Gateway Association
Gateway Association • Employer chosen: Save-On-Foods • Went from 11am to 1pm • Measurement indicator: money spent and number of people reached • Promotion done on social media, word of mouth, newsletter and Mailchimp
National Cash Mob
Measurement indicators: • TEAM Work: $1300 and 71 people attended! Promoted on Social media with over 3000 views. • LiveWorkPlay: 23 Pitas sold with over 1000 people reached on social media! • Gateway Association: $3,400 spent! Social media had almost 6,500 views.
What went well? • Social media and video can help blow up the event! • Many families attended • Built and strengthened partnerships • More awareness • Reinvigorated Cash Mobs This Photo by Unknown Author is licensed under CC BY-NC
What did we learn? • Cash Mobs are unknown • Retail environments is better • Unanimous win was educating about inclusive hiring • Small businesses can be easier • Logistic management
What would we recommend? • Weather • Promotion • Strategic • Collaboration This Photo by Unknown Author is licensed under CC BY-NC-SA
TEAM Work Cooperative Symposium on Inclusive Education and Employment Diversity and Disability Confident Speakers Series
TEAM Work Cooperative Wall of Champions
LiveWorkPlay Other opportunities for public recognition “Make A Buzz” Employer Awards
LiveWorkPlay
Gateway Association We Belong App Mayors Luncheon
Gateway Association Arbor Awards
Employer appreciation and engagement • Ideas you use in your community? • Any questions?
Contact In Information LiveWorkPlay TEAM work Cooperative Jen Soucy Marcus Jamieson jen@liveworkplay.ca mjamieson@teamworkbridge.org Gateway Association Ashleigh Benson Ashleigh@gatewayassociation.ca 780-454-0701 Ext 104
Recommend
More recommend
