N4851722 (SEM 1 2014) WREN by Melissa Coker 2007 Inspired by - PowerPoint PPT Presentation

(Digital Boom, 2014). Developed by Chloé Davies N8824363 & Jason Weeks N4851722 (SEM 1 2014) �

� � � WREN by Melissa Coker � 2007 � Inspired by muses � “ restrained elegance & low key sophistication ” (Melissa Coker, 2013) (Wren Los Angeles, 2014).

(Wren Los Angeles, 2014).

(The Greater Picture, 2014).

• Young Optimism � (Roy Morgan VALS, 2014) � (Wren Los Angeles, 2014).

(LFC Design Blog, 2014).

(Business 2 Community, 2014).

WHY? � ((THEGIST, 2014).

(Diverseo, 2014).

(Fusion, 2014). � (The Telegraph, 2013). (DIG 101, 2013). (KILLER KURVES, 2013). (Oxford University Press, 2014).

(BEC Southern Sydney, 2012). �

(Wren Studio, 2014). � (Facebook, 2014). � (Instagram, 2014). � (Twitter, 2014). � (Pinterest, 2014). �

(STIROLOGY, 2014). �

� Communication Proces � Social Media Explorer, 2013

Spawned Spawned Launched on Launched on Reached 5 Reached 5 30,000 views � 30,000 views countless countless style.com � style.com million views million views � parodies � parodies View 61 View 61 71 million 71 million Reached Reached Uploaded to Uploaded to million times million times views – views – front page of front page of youtube.com youtube.com & counting � & counting youtube.com � youtube.com Reddit & Reddit & & Vimeo & Vimeo. . 600,000 600,000 Shared on Shared on views � views Facebook & Facebook & Twitter � Twitter (Pilieva, 2014). �

(Twitter, 2014). �

(Violeta Purple, 2014). �

(Shutterstock, 2014).

� $1500 $1500 � (Five Minute Marketing, 2014). � $200,000 $200,000 � (fashionista, 2014). � (Five Minute Marketing, 2014). �

(Axon, 2014).

Reference List � Axon. (2014). Wearable Tech versus Social Acceptability . [Image]. Retrieved March 18, 2014, from http://www.axon- it.com/blog/2014/01/21/wearable-tech-versus-social-acceptability/ BEC Southern Sydney. (2012). Introduction to Social Media for Business [Image]. Retrieved 26 March, 2014, from http://becsouthernsydney.com.au/uncategorized/introduction-to-social-media-for-business/ Belch, G., Belch, M., Kerr, G., & Powell, I. (2012). Advertising, An Integrated Communication Marketing Perspective (2 nd Edition). North Ryde, NSW: McGraw-Hill Australia Bergin, O. (2014). The story behind Wren’s First Kiss, the fashion film gone viral. Telegraph Fashion. Retrieved March 12, 2014, from http://fashion.telegraph.co.uk/news-features/TMG10692626/The-story-behind-Wrens-First-Kiss-the-fashion-film-gone-viral.html Big Social. (2013) Social Media Strategy . Retrieved 24 March, 2014, from http://www.bigsocial.com.au/social-media-strategy.html Bloomberg TV. (2014, March 18). How Wren Got 20 Strangers To Kiss For The First Time [Video File]. Retrieved from http://www.bloomberg.com/video/how-wren-got-20-strangers-to-kiss-for-first-time-nMvu5y7CSri9xMTk13CXpQ.html Business 2 Community. (2014). Automating Persuasion: How B2B Marketers Can Persuade Customers Online [Image]. Retrieved 18 March, 2014, from http://www.business2community.com/marketing-automation/automating-persuasion-how-b2b-marketers-can-persuade-prospects-online-0401173#!BVWYi Charleson, M. (2014, March 24). Disruptive “first kiss” content marketing: taps emotion, vulnerability & voyeurism [Web log post]. Retrieved from http://fiveminutemarketing.com/tag/melissa-coker/

Reference List � Chitty, W., Barker, N., Valos, M., & Shimp, T. (2012). Integrated Marketing Communications (3 rd Edition). South Melbourne, VIC: Cengage Learning Australia Digital Boom. (2014). First Kiss Video Hits The World [Image]. Retrieved March 20, 2014, from http://adigitalboom.com/first-kiss/ DIG 101. (2013). Historian: Old Spice [Image]. Retrieved March 22, 2014, from http://sites.davidson.edu/dig101/historian-old-spice/ Diverseo. (2014). Consumer Behaviour. [Image]. Retrieved March 18, 2014, from http://www.diverseo.com/what-it-is-all-about/ Facebook. (2014). Wren Studio [Image]. Retrieved 20 March, 2014 from https://www.facebook.com/WRENSTUDIO Fitzsimmons, C. (2014, March). A Share of Sharing. Boss Financial Review, p. 40-41. Fusion. (2013). What is this “Harlem Shake” Thing Anyway? [Image]. Retrieved 22 March, 2014 from http://fusion.net/culture/story/harlem-shake-thing-7726 Instagram. (2014). Wren Studio [Image]. Retrieved 20 March, 2014 from http://instagram.com/wrenstudio KILLER KURVES. (2013). Dove Real Beauty Sketches [Image]. Retrieved 20 March, 2014 from http://www.killerkurves.ca/2013/04/dove-real-beauty-sketches/

Reference List � LFC Design Blog. (2014). First Kiss [Image]. Retrieved March 20, 2014, from http://anastasiagerali.blogspot.com.au/2014/03/first-kiss.html mashable. (2013). How Social Media Is Making Over the Fashion Industry. Retrieved 24 March, 2014, from http://mashable.com/2013/02/15/fashion-social-media/ Oxford University Press. (2014). Word Trends: Viral [Image]. Retrieved March 20, 2014, from http://blog.oxforddictionaries.com/2011/03/word-trends-viral/ Pinterest. (2014). Wren Studio [Image]. Retrieved 20 March, 2014 from http://www.pinterest.com/wrenstudio/ Queer Me Up. (2010). Watch Twenty Strangers Kiss for the First Time. [Image]. Retrieved March 20, 2014 from http://queermeup.com/featured- 2/watch-twenty-strangers-kiss-for-the-first-time/ Roy Morgan VALS. (2014). Young Optimism . Retrieved 24 March, 2014 from http://www.roymorgan.com/products/values-segments/young-optimism Shutterstock. (2014). ROI – return on investment . [Image]. Retrieved 18 March, 2014, from http://footage.shutterstock.com/clip-4556087-stock-footage- roi-return-on-investment.html Social Media Explorer. (2013). Human Communication [Image]. Retrieved March 18, 2014 from http://www.axon-it.com/blog/2014/01/21/wearable-tech-versus-social-acceptability/

� Reference List � STIROLOGY. (2013). It’s Time to Redefine Integrated Marketing [Image]. Retrieved March 22, 2014, from http://blog.stirstuff.com/2013/04/16/time-to-redefine-integrated- marketing/ THEGIST. (2014). Emotional vs Academic Intelligence: A Timetable Clash [Image]. Retrieved 11 March, 2014 from http://the-gist.org/2014/01/emotional-vs-academic-intelligence-a-timetable-clash/ The Telegraph. (2012). Think Tank: Red Bull’s Felix Baumgartner stunt was a masterclass in brand building [Image]. Retrieved 20 March, 2014 from http://www.telegraph.co.uk/journalists/laurence-green/9622584/Think-Tank-Red-Bulls-Felix-Baumgartner-stunt-was-a-masterclass-in-brand-building.html The Greater Picture. (2014). Pyramids [Image]. Retrieved March 18, 2014, from http://thegreaterpicture.com/pyramids.html Twitter. (2014). Wren Studio [Image]. Retrieved 20 March, 2014 from http://twitter.com/wrenstudio Violeta Purple. (2014). The Viral First Kiss of Tatia Pilieva [Image]. Retrieved 20 March, 2014, from http://violetapurple.com/2014/03/19/the-viral-first-kiss-by-tatia-pilieva/ Wren Los Angeles. (2014). [Image]. Retrieved March 18, 2014, from http://wrenstudio.com Wren Studio. (2014). Wren Studio Blog [Image]. Retrieved 20 March, 2014 from http://blog.wrenstudio.com