1 Mostafa Hashem Sherif SIIT 2009 September 9, 2009 Tokyo, Japan M. H. Sherif
Problem Definition How to define an ICT standards strategy today? M. H. Sherif SIIT 2009 September 9, 2009 2 Tokyo, Japan
Factors to Consider • Not all innovations are the same --> Not all standardizations are the same • The actors: manufacturers, service providers, content distributors, standardization bodies, government, • Innovations in equipment are different than innovations in service (even when they have the same technological basis) • The element of time and the technology life cycle M. H. Sherif SIIT 2009 September 9, 2009 3 Tokyo, Japan
The Current Activities ICT • Telecommunica tions • Broadcast • Information services and systems • Entertainment M. H. Sherif SIIT 2009 September 9, 2009 4 Tokyo, Japan
Classification of Innovations New Platform Radical Technology Innovation Innovation Technological Discontinuity Incremental Architecture Existing Technology Innovation Innovation Existing New Value Chain Value Chain Disruptive Value Chain Sustaining Innovations Discontinuity Innovations M. H. Sherif SIIT 2009 September 9, 2009 5 Tokyo, Japan
Objectives from Innovations Platform Radical Performance Risk Minimization Improvement Innovation Innovation Technological Discontinuity Incremental Architecture System Market Building Innovation Innovation Optimization Value Chain Discontinuity M. H. Sherif SIIT 2009 September 9, 2009 6 Tokyo, Japan
Ethernet As Carrier Transport Infrastructure M. H. Sherif SIIT 2009 September 9, 2009 7 Tokyo, Japan
Classification of New Generation of Ethernet Platform New Radical Innovation Technology Innovation (ITU-T SG 15) Technological Discontinuity Incremental Architecture Existing Innovation Technology Innovation (IEEE 802) Existing New Value Chain Value Chain Disruptive Value Chain Sustaining Innovations Discontinuity Innovations M. H. Sherif SIIT 2009 September 9, 2009 8 Tokyo, Japan
Network Equipment and Services Network Services Market Penetration • There is a difference in the time scale between equipment vendors and service 4-10 years providers. • For “platform innovations” sales of core network equipment constitute a leading indicator for service evolution Core Network Equipment Time M. H. Sherif SIIT 2009 September 9, 2009 9 Tokyo, Japan
NGN and NGN+ • NGN – IP-based network + network control function – Internet functions maintained – Most activity are incremental innovations • NGN+ – IP+ or post-IP: platform innovation for networking technology M. H. Sherif SIIT 2009 September 9, 2009 10 Tokyo, Japan
HDTV • Was viewed as a platform innovation in Japan (MUSE): digital images delivered over analog transmission • Was viewed as an architectural innovation in the US (Grand Coalition: broadcasting, telecommunications, computers and academia) • In Europe: manufacturers viewed as incremental (D-MAC) then as architectural innovation of broadcasters, manufacturers and regulatory agencies(DBV) M. H. Sherif SIIT 2009 September 9, 2009 11 Tokyo, Japan
Some Radical Innovations • 3G Wireless • Photonic Switching (AKARI project) M. H. Sherif SIIT 2009 September 9, 2009 12 Tokyo, Japan
Some Rules of Thumbs • Architectural innovations � No standards or standard wars (even within the same standard organization). • Platform innovations � Technology competition • Technological systems are a combination of innovations at different stages in their lifecycles • Industrial actors may have diverging views of the innovation (depending on their domain of activities) � conflicting standardization activities M. H. Sherif SIIT 2009 September 9, 2009 13 Tokyo, Japan
“Ideal” Standardization • Risk management �� anticipatory standards /radical innovations • Marketing tool �� enabling standards/architectural innovations • Scale and performance improvement �� enabling standards/platform innovations • Cost reduction �� responsive standards/incremental innovations M. H. Sherif SIIT 2009 September 9, 2009 14 Tokyo, Japan
Standards-Technology Timing Relationship New technology Technology Transition Enabling Anticipatory standards Responsive standards standards Performance Existing technology Time M. H. Sherif SIIT 2009 September 9, 2009 15 Tokyo, Japan
Role of Standard Bodies • Owners but not producers of standards • Provide a service to standards producers, suppliers and sponsors and consumers, regulators and end-users • The service: is to assist in standards production and distribution (and promotion?) M. H. Sherif SIIT 2009 September 9, 2009 16 Tokyo, Japan
Is there a role for Governments in ICT Innovation and Standardization ? • Architectural innovations: – Create a market pull through the liberalization and deregulation to allow combination and adopt technologies from other fields – Mediate among involved parties to avoid waste of significant resources in standards wars M. H. Sherif SIIT 2009 September 9, 2009 17 Tokyo, Japan
Government Role in ICT Radical Innovation • The main concern in radical innovation is to minimize risks. – Four types of risks: technical, resource, organizational, and market uncertainties. • Government role in risk reduction – support and fund for research activities – Initiate and maintain specialized education programs M. H. Sherif SIIT 2009 September 9, 2009 18 Tokyo, Japan
Conclusions on Development of Standardization Strategy • Scope of Standardization depends on: – Type of innovation and the phase in the life cycle of the technology – Standardization for products is different than standardization for services. • Goals of standardization depend on the actor • Major problem of the market-based standardization process is the lack of accountability.Those who make standards are anonymous and do not answer for the long-term effect of their technical choices M. H. Sherif SIIT 2009 September 9, 2009 19 Tokyo, Japan
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