Modeling your Customer December 2013 Thursday, 5 December, 13 - PowerPoint PPT Presentation

Modeling your Customer December 2013 Thursday, 5 December, 13

Coming Clean Thursday, 5 December, 13

Data drives knowledge Knowledge drives insight Insight drives creativity Thursday, 5 December, 13

Give Get Value Value Thursday, 5 December, 13

Appending Modeling B A B C D A Thursday, 5 December, 13

Appending + + Our Data Canada Post Prism transaction address income email postal code family make up Thursday, 5 December, 13

I know I want to know Thursday, 5 December, 13

The problem with BIG data is that most marketers suck at SMALL data Thursday, 5 December, 13

Identified Anonymous Transaction Website Redemption Self Identified Search Social 3rd Party Email Activity Thursday, 5 December, 13

Identified Anonymous Transaction Website How do we Redemption Self Identified Search Social connect these? 3rd Party Email Activity Thursday, 5 December, 13

Identified Anonymous Transaction Website Redemption Self Identified Search Social 3rd Party Email Activity A p p l y Model Thursday, 5 December, 13

I know I want to know Thursday, 5 December, 13

I know I want to know Thursday, 5 December, 13

I know I want to know Thursday, 5 December, 13

I know I want to know Thursday, 5 December, 13

paul.tedesco@rappcanada.com Thursday, 5 December, 13

We believe in making meaningful human connections. Thursday, 5 December, 13

Intelligent Emotional Data connections Creativity Thursday, 5 December, 13

The changing face of CRM Thursday, 5 December, 13

It’s our job to be masters in the basic principles of human nature so we can continue to ful fi ll the human need, regardless of how much the tools of our trade may change. Thursday, 5 December, 13

Brand push has become customer pull Thursday, 5 December, 13

Data drives knowledge Knowledge drives insight Insight drives creativity Thursday, 5 December, 13

Meeting and exceeding customer expectations Thursday, 5 December, 13

CRM Thursday, 5 December, 13

becomes CEM Thursday, 5 December, 13

List Relevance + + Creative Experience + + Offer Value Thursday, 5 December, 13

Data drives knowledge Knowledge drives insight Insight drives creativity Thursday, 5 December, 13

Test, Learn, Apply Thursday, 5 December, 13

Emotion connects us. Science brings us closer. Thursday, 5 December, 13

Seek fi rst to understand, then to be understood. Thursday, 5 December, 13

Clarity through the clutter. Thursday, 5 December, 13

It’s not considered great creative... Thursday, 5 December, 13

if it didn’t work. Thursday, 5 December, 13

We create experiences that engage and change how people talk, act and feel about brands. Thursday, 5 December, 13

Vision without execution is a hallucination Thursday, 5 December, 13

RAPP is the world's leading multichannel marketing agency network. Thursday, 5 December, 13

Pragmatic Solutions (built for you) Thursday, 5 December, 13