MEET YOUR SESSION LEADER Rene Sacks, Ph.D. President Sacks - PowerPoint PPT Presentation

MEET YOUR SESSION LEADER Renée Sacks, Ph.D. President Sacks Communications, Inc.

PRESENTING CAPABLE COMPANIES 3 Session Goals What are Today’s  To understand your options for presenting your Session company Goals and Takeaways  To learn more about two tools you can use for informal presentation of your company ( elevator pitches and capability statements )  To apply what you learn today to more effectively and more confidently presenting your company in informal presentation opportunities

A SNAPSHOT OF YOUR MARKETING TEAM 1 Who Markets Your Company?

WHAT ARE YOUR TOOLS? 2 Basic Tools What are Your Basic  Your business card Marketing  Your company brochure Tools?  Your general presentation  Your Elevator Pitch  Your Capability Statement

LET’S ASSESS YOUR FIRM 6 Let’s complete the assessment. What is my company?  Please use the attached worksheet What is its corporate identity? What is its corporate personality?

YOUR ASSESSMENT 7 Your core competencies  What Should Your services I Evaluate?  The different markets you service  Special accomplishments (honors, awards,  certifications) Your current and/or top clients  Your top projects, sorted by  market sector if relevant Your competition  Your competitive differentiators  Your brand and reputation  (key words)

ASSESSING YOUR COMPETITION 5 Assess Your Competition Who Are Your Competitors?  Strengths  Weaknesses  Opportunities  Threats

TARGET MARKETS 13 Who Are Your Target Markets? Who are your best clients?

QUICK TOOLS TO PRESENT YOUR FIRM The Quickie: Your Elevator Pitch

SOME ADVICE ON ELEVATOR SPEECHES http://www.youtube.com/watch?v=oZi0FPp_rOg

SOME ADVICE ON ELEVATOR SPEECHES http://www.youtube.com/watch?v=vAvErchnM_w

SOME ADVICE ON ELEVATOR SPEECHES http://www.youtube.com/watch?v=phyU2BThK4Q

BUILDING YOUR ELEVATOR SPEECH BUILDING YOUR MESSAGE MAP 14

CAPABILITY STATEMENS 15 Your Capability Statement How Do I Build a  See sample capability statement Capability Statement? http://www.diversityagenda.com/capabilities-statement/

ELEGANT SALES SOLUTIONS 16 http://www.youtube.com/watch?v=3dGSf7Tb9vo