Measuring What Matters Warren Kagarise Communications Coordinator - PowerPoint PPT Presentation

Oct 25, 2023 •24 likes •304 views

Social Media Engagement: Measuring What Matters Warren Kagarise Communications Coordinator Our Platforms Why Were Here Why Were Here Why Were Here Why Were Here Why Measure? Better understand ROI Refine engagement

Social Media Engagement: Measuring What Matters Warren Kagarise Communications Coordinator
Our Platforms
Why We’re Here
Why We’re Here
Why We’re Here
Why We’re Here
Why Measure?  Better understand ROI  Refine engagement strategies  Improve customer service  Reach new audiences  Build community
Measure 1: Breadth  Followers  Growth
Measure 1: Breadth
Measure 2: Follower Engagement  Interactivity  Dialogue
Measure 2: Follower Engagement
Measure 3: Word of Mouse  Shares  Retweets  Tags
Measure 3: Word of Mouse
Measure 4: Sentiment  Tone of Interactions
Measure 4: Sentiment
At Your Service
Know Your Audience
Know Your Audience
Know Your Audience
What Worked
What Worked
What Worked
What Worked
What Didn’t Work
What Didn’t Work
What Didn’t Work
Using Your Metrics
Questions?

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