MASTER PLAN 437 Fifth Avenue, 10th Floor New York, NY 10016 PH: - PowerPoint PPT Presentation

MASTER PLAN 437 Fifth Avenue, 10th Floor New York, NY 10016 PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM Contact: D.R. Brown Rich Brown (P) 516-528-4964 Engineer: Jere Murdoch, PE Murdoch Engineering NY Lic. # 89862 PROJECT DESCRIPTION N Y . T G N S 1 , K 0 S E I 5 130 GREENE ST. R D N 7 T O E E O T Y E L A W R 3 N 1 G 5 M E I K 0 N C U 3 1 O L L L I - N B O N CHK'D NEW YORK, NEW YORK BY BLOCK 513 LOT 7501 REVISIONS DESCRIPTION DATE REV. 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Web: www.murdochengineering.com Phone: 973.-570-8215 Proposed 12'-5" H x 12'-5" W 154.17 Square Foot Painted Wall Sign S E A L E . P . h , M d c o r u e r e J NY Lic. # 089862 3 1 0 G e r e . S . e n t N E W Y O R N K , Y Sign to Face Southeast 8 1 0 2 / 1 1 / 0 1 S U S I D A D E T E : B L O C K L O T 5 1 3 7 5 0 1 M A P Z O N E 1 2 C M 5 1 - A D W G N . O : S G - 0 0 1 . 0 1 S H E E T 1 F 9 O

437 Fifth Avenue, 10th Floor New York, NY 10016 PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM Contact: D.R. Brown Rich Brown (P) 516-528-4964 5'-0" Engineer: Jere Murdoch, PE Murdoch Engineering 12'-5" NY Lic. # 89862 12'-5" 8" PROJECT DESCRIPTION 51'-87 Wall Plane 46'-8" ± 3,815 S.F. . 60'-0" ± Proposed Sign 15' H x 10' W N Y T . N G 1 S K , 0 S I E R 5 D N 7 T E O E O T Y E A W L R 3 N 1 G E 5 I M K 0 N 3 C U 1 O L L N - L I B O Proposed New Sign N 12'5" x 12'5" = 154.17 S.F. With a 2" Black Border CHK'D BY 90'-0"± Neighboring Building Profile REVISIONS SITE PLAN GRADE SCALE: 1" = 60' DESCRIPTION SOUTH ELEVATION - LOOKING NORTH SCALE = N.T.S. DATE REV. 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Web: www.murdochengineering.com S I G N S P A C E C O M P O N E N T S : ZONING INFORMATION: M1-5A Phone: 973.-570-8215 MAXIMUM ALLOWABLE SIGN AREA (42-532) 25.75 ' FRONTAGE X 6 = 154.5 S.F. 1 2 ' - 5 " H I G H B Y 1 2 ' - 5 " W I D E LESS, EXISTING ACCESSORY SIGN AREA = 0 S.F. 1 5 4 . 1 7 S Q F T T O T A L I N G 3 . 6 % O F F A C A D E ACTUAL ALLOWABLE SIGN AREA = 154.5 SF - 0 SF = 154.5 S.F. ( S U R F A C E A R E A O F F A C A D E = 4 , 2 0 0 s q f t ) PROPOSED SIGN AREA SIGN - NON ILLUMINATED (PAINTED) 12'- 5" X 12' - 5" = 154.17 SF < 154.5 SF; COMPLIES S E T B A C K F R O M R O O F L I N E A N D P R I M A R Y F A C A D E ALLOWABLE HEIGHT (42-543) S A E L E . . P , h c d o M r u e r e J MAXIMUM ALLOWABLE HEIGHT (NON-ILLUMINATED) = 75 FEET NY Lic. # 089862 PROPOSED HEIGHT = 55 FEET < 75 FEET; COMPLIES 1 3 G 0 e r e n . . e S t N E W Y O R N K Y , D O E S N O T E N C O M P A S S A R C H I T E C T U R A L 0 8 1 2 1 / 1 0 1 / S S U E D I D A T : E F E A T U R E S O R W I N D O W S B O L C K L O T 5 1 3 7 5 0 1 M A P Z O N E 1 C 2 M 1 A 5 - F A C I N G [ S O U T H - E A S T ] T O W A R D M E R C E R D W G N O . : S G - 0 0 1 . 0 2 ZONING MAP S T R E E T SCALE: N.T.S. S H E E T 2 F 9 O

437 Fifth Avenue, 10th Floor New York, NY 10016 PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM 5' Contact: D.R. Brown Rich Brown 5' (P) 516-528-4964 Engineer: Jere Murdoch, PE Murdoch Engineering NY Lic. # 89862 12'-5" 12'-5" PROJECT DESCRIPTION Proposed 12'-5" 154.17 S.F. Sign Y N T . N G S 1 K , 0 S I E R 5 D N 7 O T E E O T E Y A W L R 3 N 1 G E 5 I M K 12'-5" 0 N 3 C U 1 O L L - N L I B O N CHK'D BY REVISIONS PHOTOGRAPH - VIEW FROM PRINCE STREET PHOTOGRAPH - VIEW FROM GREENE STREET DESCRIPTION & GREENE STREET INTERSECTION DATE REV. 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Web: www.murdochengineering.com Phone: 973.-570-8215 E . P . , h c o d M r u e e r J S E A L NY Lic. # 089862 1 3 0 G e e r n . e S . t N E W Y O R N K Y , 8 1 0 2 / 1 1 / 0 1 S S U E A D T D : I E B L O C K L O T 5 1 3 7 5 0 1 M A P Z O N E 1 2 C M 1 - 5 A D W G N . O : S G - 0 0 1 . 0 3 HISTORICAL PHOTOGRAPH 1 FROM 1932 S H E E T 3 F 9 O

437 Fifth Avenue, 10th Floor New York, NY 10016 PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM Contact: D.R. Brown Rich Brown (P) 516-528-4964 Engineer: Jere Murdoch, PE Murdoch Engineering NY Lic. # 89862 1. 477 WEST BROADWAY PROJECT DESCRIPTION Y N T . N G S 1 , K E 0 I S 5 R D N 7 T O E E O Y T E L A W R 3 N 1 G 5 E M I K 0 N C 3 U 1 O L L L N - I B O N 6. 60 GRAND STREET CHK'D BY 2. 155 WOOSTER STREET REVISIONS DESCRIPTION DATE REV. 7. 305 CANAL STREET 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Web: www.murdochengineering.com Phone: 973.-570-8215 5. 393 WEST BROADWAY 8. 109 SPRING STREET E . . P , h d M c o u r e r J e E S A L NY Lic. # 089862 1 3 0 G e r . n e S e . t N E W Y O R K N Y , 1 8 0 2 1 1 / 1 0 / S S E U : A D I D E T B L O C K L O T 5 1 3 7 5 0 1 M A P Z O N E 1 2 C M 1 - 5 A D W G N . O : S G - 0 0 1 . 0 4 S H E E T 4 O F 9

437 Fifth Avenue, 10th Floor New York, NY 10016 Proposed Master Plan to Allow Changes to Content of Painted Advertising Sign PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM Contact: D.R. Brown Rich Brown (P) 516-528-4964 Secondary Facade of 130 Greene Street [facing North] Engineer: Jere Murdoch, PE Murdoch Engineering NY Lic. # 89862 PROJECT DESCRIPTION N Y . T G N S 1 K , S E 0 I 5 R D N 7 T O E E O Background of sign shall be limited to a single color Y T E L A W R 3 N 1 G 5 M E I K 0 N C U 3 1 L O L L N - I B O N In all cases, each painted wall sign shall be required to have a painted border with a color different from the background CHK'D color, that will delineate the sign and distinguish it from the surrounding facade, with no option for a borderless sign. BY Distinction of definitions between Photorealistic and Graphic/Illustrative signs with criteria for both REVISIONS Photorealism: reproduction of an image utilizing shading to achieve a photographic quality painting DESCRIPTION - Black and White photorealistic images not to exceed 60% of sign space (including text) DATE - Color photorealistic images not to exceed 40% of the sign space (including text) REV. 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Graphic: Any number of painted colors that are clearly separated with no blending or shading between them Web: www.murdochengineering.com Phone: 973.-570-8215 - Graphic images with 5 or more colors not to exceed 60% of sign space (including text) - Graphic images with less than 5 colors not to exceed 40% of sign space (including text) S A E L . E . P c d , o h M r u e r J e NY Lic. # 089862 1 3 0 G e r e n S . e . t N E W Y O R N K , Y 1 8 0 2 1 / 1 / 1 0 U S S D E D I E T : A B O L C K L O T 5 1 3 7 5 0 1 M A P Z O N E 2 1 C M 1 5 - A D W G N O . : S G - 0 0 1 . 0 5 S H E E T 5 O F 9

Example Sign Matching the Proposed Criteria - Photorealistic, Black & White 437 Fifth Avenue, 10th Floor New York, NY 10016 PH: 212-644-6147 EXT. FAX: 212-644-6148 WWW. LAMAROUTDOOR.COM Contact: D.R. Brown Rich Brown (P) 516-528-4964 Engineer: Jere Murdoch, PE Murdoch Engineering NY Lic. # 89862 PROJECT DESCRIPTION 5'-0" 12'-5" N Y T . N G S 1 K , 0 S E I R 5 D N 7 O T E E O T E Y A W L R 3 N 1 G E 5 M I K 0 N 3 C 12'-5" U 1 O 8" L L - N L I B O N 51'-87 IMAGE COVERAGE AREA Wall Plane 46'-8" ± 3,815 S.F. . CHK'D 60'-0" ± BY Proposed New Sign REVISIONS 12'5" x 12'5" = 154.17 S.F. with 2" black border DESCRIPTION TEXT COVERAGE AREA DATE 90'-0"± REV. Neighboring Building Profile 2 HUMMINGBIRD CT. - HOWELL, NJ 07731 Email: jerem@murdochengineering.com Web: www.murdochengineering.com Phone: 973.-570-8215 GRADE SIGN TYPE: PHOTOREALISTIC, BLACK AND WHITE 1. OVERALL COVERAGE DOES NOT EXCEED 60%. ACTUAL = 60% 2. IMAGE COVERAGE IS 47.2% 3. TEXT COVERAGE IS 12.8% E . . P , h d M c o u r e J e r S E L A NY Lic. # 089862 4. ONE SOLID BACKGROUND COLORS = YES 1 3 0 G e r n e . e S . t N E W Y O R N K Y , 5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING 8 1 0 2 1 1 / 0 1 / S S E U D : A D I E T AREA = YES B L O C K L O T 6. REPRODUCTION OF AN IMAGE UTILIZING SHADING TO 5 3 1 7 0 5 1 M A P Z O N E ACHIEVE PHOTOGRAPHIC QUALITY = YES 1 2 C M A 5 - 1 D W N G O . : S G - 0 0 1 . 0 6 S H E E T 6 O F 9