Marketing Strategies & Networking Event April 23, 2017 Connect, Learn, Apply www.lvisionsmarketing.com
Agenda: 1:30 – 2:00 Registration, Networking, Visit Vendors 2:00 – 2:40 Marketing Strategies (Latrice Lovelace, LVisions Marketing Consulting) 2:40 – 3:10 Why Passion Matters (Vernessa Williams, Thriving Ink Connection) 3:10 – 3:25 Tech Corner – Mobile Apps (Brandon M. Brawley, Infinite Empire) 3:25 – 3:45 Business Spotlights (5mins): (Mary Kay, doTerra Essential Oils, Rodan+Fields, Glory Be! Hair & Beauty, Taste of The South Catering) 3:45 – 4:00 Financial Strategies (Richard Lambert, PFS Financial Services) 4:00 – 4:30 Additional Networking and Vendor Visits
Latrice Lovelace, PMP has over 20 years of marketing and administrative experience, which includes a project management background. She has a diverse background that encompasses numerous industry segments which include: Finance, Health & Wellness, Education, Retail, and Non-Profit to name a few. Mrs. Lovelace is a professional with experience in marketing, project management, business analysis, and management. Latrice has developed successful marketing programs which generated substantial new business and opportunities. She has strong analytical, problem solving, project management, and organizational skills. Mrs. Lovelace earned her B.S. Degree in Business Management from the University of Phoenix and currently holds a certification in Project Management.
Session Topics • Marketing Paradigm Shift • Low Cost Marketing Strategies • Understanding the marketing landscape (see printed visual) • Social Media High Level Overview • Avoiding The Common Pitfalls of Advertising • Why Branding Matters
What Is Marketing? The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: • (1) identification, selection and development of a product , • (2) determination of its price , • (3) selection of a distribution channel to reach the customer's place , and • (4) development and implementation of a promotional strategy.
Tell stories that connect your prospects to your product or service.
Low Cost Marketing Strategies
Top 15 Low Cost Marketing Strategies 1. Get and use Business Cards 2. Interactive website (blogs, post/comments, etc.) *** 3. Create business social media pages: Facebook, Twitter, Instagram, Pinterest, Google+ 4. Send email newsletters 5. Network (in-person) *** 6. Network in Face Book groups ** 7. Create your own group: FB & Meetup 8. Advertise on social media (boost, contests & giveaways)
Top 15 Low Cost Marketing Strategies – Cont’d 9. Write a guest blog 10. Submit articles to Huffington Post 11. Use videos (social media & website) 12. Advertise/partner with a complimentary business 13. Ask for introductions (warm referrals) 14. Attend networking events as a vendor 15. Host a free webinar or informational conference call. Marketing is not an expense – it’s an investment
Marketing Ideas for 2 nd Qtr. 2 nd Qtr. (Spring, Summer, Reunions) April – (Easter, Tax deadline: April 15 th , Spring Break) The month of Spring sales and cleaning. People are starting to spend with spring fever. Great time to bloom a new product or service. Offer a fresh or revamped product or service or at least give it a price make-over. Middle to end of month most business/individuals are post tax relieved. Great time for email campaigns. Increase your social media followers. May – (Mother’s Day, Memorial Day) Last month of school for some kids. Everyone is headed for vacations, camps, relaxation, and new adventures. What do you have to offer to solve a problem or help to make this time more enjoyable? Great time for email campaigns. Create a unique mother’s day gift idea for the mom with everything or a special way to remember a mom in heaven. June – (Father’s Day) Gone fishing, summer vacations or occupied with the kids. How can you help? This is Not a good time for email campaigns or direct mailings. Awesome mobile marketing opportunities. Create a gift idea for the father who has everything or a special way to remember a father in heaven. Review and update your marketing plan/strategy.
Understanding The Marketing Landscape
The Marketing Landscape Seek Advice: Knowing when and how to advertise appropriately can save you thousands of dollars. A great marketing plan includes activities in all areas listed below. Visit: www.lvisionsmarketing.com Avenues Free Minimal Minor-Major Notes Investment ($500 - (up to $500) $10,000+) Get Onboard - Social Networking: Facebook, Social Media (most common listed) All are FREE – with Instagram, SnapChat, LinkedIn, Twitter, Pintrest, Ad Boosting (up to $300 monthly) advertising available Google+, YouTube. Boosting increases visibility, * Drive website traffic followers (audience), and promotes events Build from your personal contacts and networking Database - Physical & Email Build Your Self activities (mailing list can be purchased) . Email ($0 - $500) campaigns are inexpensive. All contacts should be Mail Chimp / Constant Contact added to your email list. Networking/Event Its extremely important to continue your networking and face-to-face interaction activities. Social media Networking Meeting (up to $50) activities are not a replacement for in-person Chamber of Commerce (up to $500) networking. Human interaction will never be Conferences (up to $1,000) replaced, it’s how we build partnerships and loyalty. Trade Shows/Exhibits (up to $2K) Eventbrite, Meetup, Facebook groups, Google+ etc. If you do not have a website for your business - get Digital Channels one immediately! You must have a web presence. Blog/Podcast Site (up to $100) This is where you display your brand/image, Webinars (up to $200) promote products/service, knowledge sharing, and Online Ads (up to $400) close the sale. Sales opportunities are endless. Website (up to $1,000) Mobile apps play nicely in the digital space as more Mobile Apps (up to $2,500) users are accessing information from mobile devices. Advertising This is an area to proceed with great caution – Advertising in this area is more expensive, but great Press Release & Radio ($350+) results can be achieved. You must know your target Direct Mail (up to $1,000) market, your timing must be precise, and your Bill Boards (up to $3K+) budget must support repetition. TV Commercials ($3K +)
Social Media High Level Overview
Avoiding The Pitfalls of Advertising
Common Advertising Pitfalls • Did not include a call to action • Message was not clear • Did not speak to the reader • Do not seek advice or assistance (trial and error can be costly) • Did not properly time or schedule the release of the ad/content • Do not properly plan ahead and create a marketing strategy/campaign • Do not have a marketing plan or budget • No define goals or expected outcome • Did not perform market research
Why Branding Matters
Why Branding Matters – Your Brand Should: 1. Be transparent and authentic – providing a snapshot into the core of the company 2. Build customer loyalty – forms a strong customer bond and recognition 3. Connect with its target audience – you should understand their demands, expectations, and the things they indentify with. 4. Be tied to a great logo that speak value
Speakers & Vendor Bios
Thriving Ink Connection’s mission is to be provide tools to help people connect with themselves and others through written words. Vernessa Williams is the owner of Thriving Ink Connection and conceived this site with the sole purpose of helping others. While Vernessa is an advocate for counseling, she is an even bigger advocate for beneficial tools used by counselors – tools to connect with self and connect with others. Vernessa is sharing tools she uses to maintain balance of life in what she calls the four cornerstones of balance in her own life: Physical, Spiritual, Financial, and Emotional. It is human nature for people to want to connect with others. It is just as critical to understand and connect with who we are as individuals. This site will provide guidance, tools, and resources on how to connect. Connecting in a positive way allows us all to thrive. Thriving Ink Connection provides a source for positive messages and tools to help people connect through written words. Website: www.thrivinginkconnection.com
Owner and Founder: Brandon Brawley Brandon Brawley is a millennial entrepreneur and founder of Infinite Empire, a mobile app development company. Brandon’s first app “Zombie Extreme: The Ultimate Endless Runner” skyrocketed up the charts and was featured on the Apple App Store as the # 1 “New Action” and “New Arcade” game in many countries including the USA, China, Russia, and Brazil. Currently, Brandon develops mobile apps as the ultimate marketing tool for small businesses to increase customer loyalty, brand recognition, revenue, and more! website: www.iempireapps.com
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