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Marketing MGI MENA Meeting, Casablanca February 2016 - PowerPoint PPT Presentation

Feb 12, 2024 •119 likes •510 views

Marketing MGI MENA Meeting, Casablanca February 2016 www.mgiworld.com www.mintalliance.com Whats changed New brands The Network The Alliance New websites www.mintalliance.com www.mgiworld.com Area brands New Corporate ID Manuals

  1. Marketing MGI MENA Meeting, Casablanca February 2016 www.mgiworld.com www.mintalliance.com

  2. What’s changed

  3. New brands The Network The Alliance

  4. New websites www.mintalliance.com www.mgiworld.com

  5. Area brands

  6. New Corporate ID Manuals MGI Worldwide Mint Alliance

  7. New Tools

  8. Timelines

  9. The opportunity

  10. Why invest and not use it? 40% ¡ 61% ¡ Of ¡MGI ¡member ¡firms ¡ ¡ don’t ¡use ¡the ¡current ¡ Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ MGI ¡logo ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡

  11. Why invest and not use it? 61% ¡ Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡

  12. Why now?

  13. SMEs are reinventing global business

  14. Despite ¡tough ¡compe11on, ¡economic ¡ stagna1on ¡and ¡pressure ¡on ¡margins, ¡ most ¡SMEs ¡view ¡interna1onal ¡trade ¡as ¡ vital ¡to ¡long-­‑term ¡survival ¡in ¡a ¡ globalized ¡world. ¡ ¡ Source: 2014 Economist Intelligence Unit (EIU) on behalf of DHL Express

  15. The ¡majority ¡of ¡SMEs ¡expect ¡ ¡ up ¡to ¡50% ¡of ¡revenues ¡from ¡ other ¡countries ¡in ¡the ¡next ¡ ¡ 5 ¡years. ¡ ¡ Source: 2014 Economist Intelligence Unit (EIU) on behalf of DHL Express

  16. Only ¡one-­‑quarter ¡of ¡SMEs ¡ ¡ surveyed ¡generated ¡NO ¡revenue ¡ outside ¡their ¡home ¡country. ¡ ¡ Source: 2013 Oxford Economics Survey sponsored by SAP

  17. That ¡figure ¡is ¡expected ¡drop ¡ to ¡17% ¡in ¡next ¡3 ¡years. ¡ Source: 2013 Oxford Economics Survey sponsored by SAP

  18. Extraordinary times for your clients and for you

  19. Believe that you are in the market for international business

  20. Show that you are in the market for international business

  21. Do More Get More

  22. Use available resources Get More

  23. Over half a million business start ups in the UK alone Support them at the start and as they grow

  24. If you don’t support them, your competitors will

  25. Wear MGI Worldwide Mint Alliance on your sleeve

  27. ‘Wear MGI on your sleeve’

  28. Building our brand to benefit us all 61% ¡ Of ¡MGI ¡members ¡ don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡ 56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡

  29. What next

  30. What’s next Member Member Recruitment Onboarding Member Brand Engagement Building

  31. International calendar of activity

  32. Member recruitment video

  33. MGI Branding in MENA

  34. Websites MENA members are not communicating their membership of MGI.

  35. MENA and the web Website No. of MENA firms Fully functional website 1 Website launched but not complete 2 No website 6 Have a domain but no website 3 Use public email (yahoo, hotmail) 4

  36. So, what can we do about this? www.mgisalim.com

  37. The tools you need

  38. Weebly pricing Weebly Pro account $108 per year Domain purchase $20 ,, ,, Email (per address) $60 ,, ,, ,, with Rackspace $24 ,, ,,

  39. Thank you

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