Marketing Automation mit Mautic & TYPO3 Sup7even Digital Unser - PowerPoint PPT Presentation

Marketing Automation mit Mautic & TYPO3

Sup7even Digital Unser Team Wir sind ein gutes Team. Digital made with in Austria. Linz. Vienna. Josef Glatz TYPO3 Development Attila János Volker Kemeter Claudia Nikollaj Georg Ringer Scrum Master TYPO3 Development Creative Director Kathrin Schütte TYPO3 Doreen Kallweit Online Marketing Core-Development Online Marketing 2 2

AGENDA 1. Marketing Automation 2. Strategy of Marketing Automation 3. What is Mautic 4. TYPO3 + Mautic 5. At the end of the day? 3 3

2: Marketing Automation From IP to contact From contact to converter From converter to customer 4 4

AGENDA 1. Marketing Automation 2. Strategy of Marketing Automation 3. What is Mautic 4. TYPO3 + Mautic 5. At the end of the day? 5 5

3: Strategy of Marketing Automation Contact tracking/monitoring Automates finding and muturing contacts Landing Pages + Forms Sending email | text messages | web notifications CRM 6 6

3: Strategy of Marketing Automations 1. Monitoring and tracking contacts Tracking is based on: IP and/or Cookie // Page, View or URL 7 7

3: Strategy of Marketing Automation 2. Magnify data ● Magnifying data about Forms on Landing Pages, Newsletters submissions ○ Whitepapers ○ User registration ○ ● “Don´t ask too much” ● “Make a deal” 3. Maintain ● Data consistency ● Data structure 8 8

3: Strategy of Marketing Automation 4. Master • Using Data • Personalized Content • Integration in CMS will be standard in near future. 9 9

AGENDA 1. Marketing Automation 2. Strategy of Marketing Automation 3. What is Mautic 4. TYPO3 + Mautic 5. At the end of the day? 10 10

Mautic Mautic is an open source marketing automation software (email, social & more). Open Source Licensed under GPL 3 Self hosted + SaaS 11 11

AGENDA 1. Marketing Automation 2. Strategy of Marketing Automation 3. What is Mautic 4. TYPO3 + Mautic 5. At the end of the day? 12 12

2: The Goal From IP to contact From contact to converter From converter to customer 13 13

Mautic + TYPO3 Campaign Workflow 1: Define contact fields 2: Create segments 3: Setup landing pages 4: Create email 5: Create campaign 6: Define point triggers and actions 14 14

Mautic + TYPO3 Campaign Workflow Contact / known visitor New Visitor website.com/landingpage Contact segmentation Campaign Point trigger + action CRM 15 15

Master data: Using Data http://mautic.sup7even.digital/ http://mautic-typo3.sup7even.digital/ 16 16

AGENDA 1. Marketing Automation 2. Strategy of Marketing Automation 3. What is Mautic 4. TYPO3 + Mautic 5. At the end of the day? 17 17

What is special? Open Source Licensed under GPL No license costs Self hosted Active community Agency support 18 18

At the end of the day! Marketing Automation delivers automated communication & marketing processes … and a personalized content! 19 19

Datenschutz Um von dieser Technologie rechtssicher zu profitieren obliegt Ihnen als Werbetreibendem die Verpflichtung zur transparenten Aufklärung darüber, dass ● ein Cookie gesetzt wird (dies gebietet bereits die EU Cookie-Richtlinie) ● das Klickverhalten personalisiert gespeichert und über dieses Cookie zusammengeführt werden kann ● dieses gegebenenfalls zur Personalisierung Ihrer Contents sowie der E-Mail-Kommunikation verwendet wird 20 20

Many thanks to all open source contributers at and especialy Jurian Janssen @woeler on Slack #typo3-mautic Github.com/Woeler 21 21

Your question? 22