Boost Your ROI with Marketing Automation and Analytics sponsored by - PowerPoint PPT Presentation

Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society Mon. September 11 | 3:00 PM - 3:45 PM | N107

Debbie Sardone • Business Consultant • Author • Speaker • Nonprofit Founder • Hands-Off Business Owner 972-219-0400 info@cleaningforareason.org www.SpeedCleaning.com or www.DebbieSardone.com 2

Debbie’s Top 3 Tips 1. Automate your offers and marketing follow ups with Constant Contact or Infusionsoft www.constantcontact.com www.infusionsoft.com 2. Capture emails of website visitors with GrooveJar www.groovejar.com 3. Launch27 Book Now Online feature www.launch27.com 3

Jeff Cross Executive Editor Cleanfax (740) 973-4236 direct JeffCross@ISSA.com AUTOMATION: Get more done without spending more time. 4

Jeff’s Top 3 Tips Create automated postings across all your social 1. media platforms using HootSuite www.HootSuite.com The best $10 (or so) a month you will ever spend. Use “remarketing” campaigns 2. You know that weed-wacker you looked at last month and how it is following you all over the Internet? You can’t escape it. Your company can be that weed-wacker. Use online scheduling tools such as FittleBug 3. www.FittleBug.com Most consumers and potential clients just want an appointment. They don’t want to talk. Make this easy on them. Let them hire you online. 5

Lou Centrella Director of Digital Media ISSA 800-225-4772 lou@issa.com  Well designed emails get read!  Automate as much as possible  Analyze: Testing makes perfect 6

Lou’s Top 3 Tips Optimize emails for mobile, desktop and many devices. 1. Email on Acid : Email Testing & Rendering Tools Free to try www.emailonacid.com Litmus: Email Testing Free to try https://litmus.com/email-testing Email Monks: Inexpensive email design Starts at $49 www.emailmonks.com Analyze, Test, Repeat! 2. Google Analytics: URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/ Save time: Automate and personalize 3. Integrate your ESP with your CRM. Use dynamic variables within automated emails to increase member retention. 7