marketing as a force for good
play

Marketing as a force for good Derbigum No Roof To Waste Stefaan - PowerPoint PPT Presentation

Jul 04, 2023 •560 likes •738 views

Webinar The Shift 15/06/2020 Marketing as a force for good Derbigum No Roof To Waste Stefaan Valette, Head of Marketing about Derbigum about Derbigum / Imperbel Belgian family business since 1932 Producer of bitumen roofing

  1. Webinar The Shift 15/06/2020 Marketing as a force for good Derbigum – No Roof To Waste Stefaan Valette, Head of Marketing

  2. about Derbigum about Derbigum / Imperbel • Belgian family business since 1932 • Producer of bitumen roofing • products 100m € turnover, 65% export • corporate purpose : we care for • Customer : intimacy strategy • Owner : high-quality and durable • products Planet : bitumen recycling unit • operational since 2000

  3. Derbigum assets Durable product (40 years proven • lifespan) 100% recyclable product • Waste collection chain set up for both • cutting waste on site and taking back old roofs Patented recycling process in which new • raw material « Derbitumen » is created Processing of recycled raw material in • new product «Derbigum NT»; so Selected bituminous Derbitumen completely circular membrane waste

  4. Challenges for Derbigum and the building industry Building industry • Responsible for 30% of GHG emissions in • Europe at the same time conservative and price • driven Recycled products often still have • negative connotation Challenges for Derbigum: • How in this context successfully promote a • membrane, partly composed by old bituminous membranes, as a modern, high-quality and sustainable material?

  5. Derbigum answer: No Roof To Waste Creation of a strong and recognizable logo and • an international "tagline" Objectives: • Prove that our efforts are real and explain • our actual contribution to the environment ( no greenwashing !) Create commitment with our customers by • motivating them to collect their cut-offs on site and setting up and a network of “future- proof roofers” Raising awareness among prescribers and • building owners, with a double message : No waste • Roof as a functional space •

  6. Campaign launch on Belgian Roof Day november 2019 1 focus : motivate roofers to collect • their bitumen cut-offs from the building site High-level, a-typical stand with modern • look & feel Create ‘ animation ’ by signing charters, • giving free mini-bigbag & t-shirt, picture with hostess… Company effort , including CEO • promoting the campaign

  7. No Roof To Waste – marketing tools & communication Dedicated website www.norooftowaste.be •

  8. No Roof To Waste – marketing tools & communication Dedicated website www.norooftowaste.be • brochure No Roof To Waste •

  9. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + • events

  10. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate •

  11. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs •

  12. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration •

  13. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns •

  14. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) •

  15. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) • advertisements •

  16. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) • advertisements • More in preparation … •

Recommend

R. Gary Hicks and Todd Shields TSP2 Emulsion Task Force Good materials specifications Good

R. Gary Hicks and Todd Shields TSP2 Emulsion Task Force Good materials specifications Good

R. Gary Hicks and Todd Shields TSP2 Emulsion Task Force Good materials specifications Good design practices Qualified personnel Contractor actually running the equipment Agency overseeing and accepting Solid Quality

520 views • 17 slides
Effortless Digital Marketing Get more customers with less work Good afternoon and thanks for

Effortless Digital Marketing Get more customers with less work Good afternoon and thanks for

Effortless Digital Marketing Get more customers with less work Good afternoon and thanks for joining us today. Today were going to talk about how marketing automation can have an amazing impact on your business. Before we get started, Id

698 views • 23 slides
OF COVID-19 FOR BRAND MARKETERS BRENT J. ARNOLD ACA, April 14, 2020 AGENDA Topic Force

OF COVID-19 FOR BRAND MARKETERS BRENT J. ARNOLD ACA, April 14, 2020 AGENDA Topic Force

CONTRACTUAL IMPLICATIONS OF COVID-19 FOR BRAND MARKETERS BRENT J. ARNOLD ACA, April 14, 2020 AGENDA Topic Force Majeure in Marketing Contracts Frustration of Contract Protecting Your Interests Questions 2 FORCE MAJEURE IN MARKETING

463 views • 23 slides
good? About Us Tom Cross, IBM X-Force Vulnerability tracking, analysis, and response

good? About Us Tom Cross, IBM X-Force Vulnerability tracking, analysis, and response

Lessons Learned: Can alerting the public about exploitation do more harm than good? About Us Tom Cross, IBM X-Force Vulnerability tracking, analysis, and response IPS signature delivery MAPP (Microsoft Active Protections

855 views • 43 slides
Selling Good Feelings: Where Corporate Responsibility Meets Brand Marketing Meet the Team RACHEL

Selling Good Feelings: Where Corporate Responsibility Meets Brand Marketing Meet the Team RACHEL

Selling Good Feelings: Where Corporate Responsibility Meets Brand Marketing Meet the Team RACHEL HARRIS S ARAH S OMERVILLE Director of Business Development & Marketing S trategic Management Consultant 13 years of experience Masters in

366 views • 22 slides
C I N N AT I Z E A FORCE FOR GOOD Cinnatize The Goal 1. Create a synergistic blend of

C I N N AT I Z E A FORCE FOR GOOD Cinnatize The Goal 1. Create a synergistic blend of

C I N N AT I Z E A FORCE FOR GOOD Cinnatize The Goal 1. Create a synergistic blend of cleansers and preservatives that continue to do the best job of preparing the nail plate for services. 2. Make a product that works well and both

98 views • 5 slides
How to train your Minions Because the only thing necessary for Marketing to triumph is that good

How to train your Minions Because the only thing necessary for Marketing to triumph is that good

How to train your Minions Because the only thing necessary for Marketing to triumph is that good Geeks do nothing $whoami Father Geek Open Source/Hardware advocate Akela Canteen/Fete/Reading Volunteer One Geek per

503 views • 38 slides
Marketing Manager @ TMP Previously: Flancers Caf, Coffee Cabana, Nellos &

Marketing Manager @ TMP Previously: Flancers Caf, Coffee Cabana, Nellos &

Marketing Manager @ TMP Previously: Flancers Caf, Coffee Cabana, Nellos & Chilis Also: Marketing Consultant AZ (almost native) Passionate about entrepreneurship, culture, marketing A deal too good to pass up

347 views • 23 slides
Managing the Internal and External Marketing Efforts Table of Contents Marketing Today

Managing the Internal and External Marketing Efforts Table of Contents Marketing Today

Managing the Internal and External Marketing Efforts Table of Contents Marketing Today Experiences Behaviors Implications Bite Size Messaging Good Digital Customer Service Knowing the Brand You Market Youth Sports

497 views • 26 slides
GRAIN MARKETING: ARE FARMERS REALLY THAT BAD? Darrel L. Good, Scott H. Irwin and Joao

GRAIN MARKETING: ARE FARMERS REALLY THAT BAD? Darrel L. Good, Scott H. Irwin and Joao

GRAIN MARKETING: ARE FARMERS REALLY THAT BAD? Darrel L. Good, Scott H. Irwin and Joao Martines-Filho Executive Summary It is commonly asserted that, on average, corn and soybean producers sell 2/3 of their crops in the bottom 1/3 of the

1.11k views • 96 slides
Grain Marketing: Getting Back to the Fundamentals Darrel L. Good Scott H. I rw in Forecasting

Grain Marketing: Getting Back to the Fundamentals Darrel L. Good Scott H. I rw in Forecasting

Grain Marketing: Getting Back to the Fundamentals Darrel L. Good Scott H. I rw in Forecasting in Agriculture Consider, this information for Illinois farmers over 1975-2001 Corn Soybeans Average price $2.16/bu. $5.85/bu. 66 th percentile

1.64k views • 80 slides
JOIN THE UNITING FORCE FOR GOOD TODAYS AGENDA Welcome & Message From Co-Chairs 2020

JOIN THE UNITING FORCE FOR GOOD TODAYS AGENDA Welcome & Message From Co-Chairs 2020

JOIN THE UNITING FORCE FOR GOOD TODAYS AGENDA Welcome & Message From Co-Chairs 2020 Pacesetters About United Way & COVID Pandemic Your Role as Campaign Coordinator Getting What You Need Tools, Materials, Supplies

537 views • 25 slides
Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing

Marketing in the Digital Age 2020 VISION Marketing in the Digital Age The Day Job Marketing Marketing in the Digital Age 1. Balanced Marketing 8. Partnership Marketing 9. Everyones in sales 2. Marketing Planning 10. Champion the location 3.

886 views • 64 slides
Kotler Keller Marketing Management 14e Conducting M arketing Research Discussion

Kotler Keller Marketing Management 14e Conducting M arketing Research Discussion

Phillip Kevin Lane Kotler Keller Marketing Management 14e Conducting M arketing Research Discussion Questions 1. What constitutes good marketing research? 2. What are the best metrics for measuring marketing productivity? 3.

381 views • 21 slides
SMS Messaging for Marketing Success SMS Messaging for Marketing Success Esendex Multichannel

SMS Messaging for Marketing Success SMS Messaging for Marketing Success Esendex Multichannel

SMS Messaging for Marketing Success SMS Messaging for Marketing Success Esendex Multichannel Solutions What are we covering off today? Who we are - communigator relationship Power of using SMS What does good look like? What is

342 views • 19 slides
Digital & Social Media Marketing MKT340 Dr Timo Dietrich Week 9 The disruptive digital

Digital & Social Media Marketing MKT340 Dr Timo Dietrich Week 9 The disruptive digital

Digital & Social Media Marketing MKT340 Dr Timo Dietrich Week 9 The disruptive digital force: A new era for marketing Digital trends for 2018 and beyond Digital strategy: 5-step digital marketing process Finding your voice: Situation

741 views • 49 slides
KEYS TO SUCCESSFUL GRAIN MARKETING Scott Irwin and Darrel Good Department of Agricultural and

KEYS TO SUCCESSFUL GRAIN MARKETING Scott Irwin and Darrel Good Department of Agricultural and

KEYS TO SUCCESSFUL GRAIN MARKETING Scott Irwin and Darrel Good Department of Agricultural and Consumer Economics University of Illinois at Urbana-Champaign Executive Summary Producer pricing performance is not as poor as advertised.

1.25k views • 68 slides
Its a Good Place to Be: Northwest Regional Messaging and Marketing Toolkit Behavior, Energy

Its a Good Place to Be: Northwest Regional Messaging and Marketing Toolkit Behavior, Energy

Its a Good Place to Be: Northwest Regional Messaging and Marketing Toolkit Behavior, Energy and Climate Change Conference Presented by Elaine Blatt, Senior Manager, Market Resources November 13, 2012 NORTHWEST ENERGY EFFICIENCY ALLIANCE

502 views • 16 slides
WHEN BAD THINGS HAPPEN TO GOOD HOSPITALS CASE STUDY Reduction in Force: COMMUNICATIONS STRATEGY.

WHEN BAD THINGS HAPPEN TO GOOD HOSPITALS CASE STUDY Reduction in Force: COMMUNICATIONS STRATEGY.

WHEN BAD THINGS HAPPEN TO GOOD HOSPITALS CASE STUDY Reduction in Force: COMMUNICATIONS STRATEGY. The overarching Health System management strategy is to convey the sense that todays layoffs are integral to a plan to create a more right

224 views • 5 slides
Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment

Principles of Marketing Lesson 02 Marketing Environment A companys marketing environment consists of the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with

463 views • 35 slides
Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing

Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing

TITLE Welcome To Marketing Mastery Lesson 7.2 SUBTITLE Marketing and sales strategies. marketing doesnt always need to cost. Marketing simply is communicating your message Take an organic and authentic approach Marketing is also

385 views • 14 slides
Marketing Management Marketing Management create exchan es that satisfy individual create

Marketing Management Marketing Management create exchan es that satisfy individual create

5/3/2010 The nature of marketing Marketing is the process of planning and executing the conception , pricing , marketing communication and distribution of ideas, products, and services to Marketing Management Marketing Management create exchan es

464 views • 9 slides
Introductions Host: Adam Mertz Product Marketing Manager Jive Software Presenter: Lt Col J.D.

Introductions Host: Adam Mertz Product Marketing Manager Jive Software Presenter: Lt Col J.D.

Introductions Host: Adam Mertz Product Marketing Manager Jive Software Presenter: Lt Col J.D. Whitlock Chief, Decision Support Branch Office of the CIO Air Force Medical Service Agenda Air Force Medical Service (AFMS) Overview AFMS

247 views • 21 slides
Brief Concept of LC-MS Pongsagon Pothavorn Marketing Executive, SciSpec Co., Ltd.

Brief Concept of LC-MS Pongsagon Pothavorn Marketing Executive, SciSpec Co., Ltd.

Brief Concept of LC-MS Pongsagon Pothavorn Marketing Executive, SciSpec Co., Ltd. pongsagon@scispec.co.th OUT L I NE How good is your sample preparation Quick understand LC How to make a good separation Understand a short

1.08k views • 85 slides

More recommend