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Marketing as a force for good Derbigum No Roof To Waste Stefaan - PowerPoint PPT Presentation

Jul 04, 2023 •560 likes •738 views

Webinar The Shift 15/06/2020 Marketing as a force for good Derbigum No Roof To Waste Stefaan Valette, Head of Marketing about Derbigum about Derbigum / Imperbel Belgian family business since 1932 Producer of bitumen roofing

  1. Webinar The Shift 15/06/2020 Marketing as a force for good Derbigum – No Roof To Waste Stefaan Valette, Head of Marketing

  2. about Derbigum about Derbigum / Imperbel • Belgian family business since 1932 • Producer of bitumen roofing • products 100m € turnover, 65% export • corporate purpose : we care for • Customer : intimacy strategy • Owner : high-quality and durable • products Planet : bitumen recycling unit • operational since 2000

  3. Derbigum assets Durable product (40 years proven • lifespan) 100% recyclable product • Waste collection chain set up for both • cutting waste on site and taking back old roofs Patented recycling process in which new • raw material « Derbitumen » is created Processing of recycled raw material in • new product «Derbigum NT»; so Selected bituminous Derbitumen completely circular membrane waste

  4. Challenges for Derbigum and the building industry Building industry • Responsible for 30% of GHG emissions in • Europe at the same time conservative and price • driven Recycled products often still have • negative connotation Challenges for Derbigum: • How in this context successfully promote a • membrane, partly composed by old bituminous membranes, as a modern, high-quality and sustainable material?

  5. Derbigum answer: No Roof To Waste Creation of a strong and recognizable logo and • an international "tagline" Objectives: • Prove that our efforts are real and explain • our actual contribution to the environment ( no greenwashing !) Create commitment with our customers by • motivating them to collect their cut-offs on site and setting up and a network of “future- proof roofers” Raising awareness among prescribers and • building owners, with a double message : No waste • Roof as a functional space •

  6. Campaign launch on Belgian Roof Day november 2019 1 focus : motivate roofers to collect • their bitumen cut-offs from the building site High-level, a-typical stand with modern • look & feel Create ‘ animation ’ by signing charters, • giving free mini-bigbag & t-shirt, picture with hostess… Company effort , including CEO • promoting the campaign

  7. No Roof To Waste – marketing tools & communication Dedicated website www.norooftowaste.be •

  8. No Roof To Waste – marketing tools & communication Dedicated website www.norooftowaste.be • brochure No Roof To Waste •

  9. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + • events

  10. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate •

  11. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs •

  12. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration •

  13. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns •

  14. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) •

  15. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) • advertisements •

  16. No Roof To Waste – marketing tools & communication brochure No Roof To Waste • Dedicated website www.norooftowaste.be • Roofers and distributors-charters + events • CO 2 reduction certificate • Take-back certificate for old roofs • Environmental Product Declaration • Social media campaigns • Press releases and TV (example Kanaal Z) • advertisements • More in preparation … •

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