Architecture Aromatique Good Taste Good Food Good Health Based on - PowerPoint PPT Presentation

KOPPERT CRESS Architecture Aromatique

Good Taste Good Food Good Health Based on sustainability

Technical approach � Good Seeds � Good cultivation � Good Harvesting � Good Labour � Good and Long Storability � Good Facilities � Good Packing � Good Certification � Good Logistics

One minor detail Good Prices!!!

Costprice � Costprice reduction is not exciting � Everybody can do that � But that is ending � We cannot become more cheaper

Old Horticulture � Once ther was a market of shortage � National and international � The producer was unique � proximity � seasonable � quality � Not exchangeable

Our Produce � Food is our heritage. � Thousands of generations worked on it � Food is the basic of life � The countryman took care for the citizen � Always a shortage on food in the city � Food is the basic of our health � Our original food has been carefully selected by our ancestors

Check the differences Genetisch hetzelfde

Food and health � Homo Sapiens has been made to eat plants and some animals who can swim, run or fly � Many/most western diseases are caused by wrong eating. (malnutrition) � One should not eat what your great grandmother would not recognize as food � Unless it is logical. Grandma would have understood a KIWI.

Logistics changed the food � Food comes to the city. � Earlier: from nearby 30 kilometers � Later; by (water) ways, ships and plane � Sales through central markets � Hige diversity and seasonable � Food knowledge is everywhere on all levels � Reliability of the producer

The modern logistics of fresh � DC of the supermarket � Everything has to be uniform, in price, size, packing and � In the 80-ies we changed the auction system on vegetables � Limited assortment and only a few buyers � Reliability only through certifications � Completely not personal

The food industry � Original task to conserve efficiently for the offseason. � Through internationalisation cheap bulk exchangeable ingredients as basis. � Uniformity of taste. � Addition of artificial flavors, replacements � Simplification and elimination of unique tastes � Convenience � You have no time to cook.

Freedom of choice !

The supermarket � Enormous offer of similar products from all over the world � Main competition is price � Not linked to season, country producer � Not linked to original food � Many foodindustry products next to fresh � Very profitable and very influential

The new competition

We are replaceable

Obesity in adults from the USA Behavioral Risk Factor Surveillance System (BRFSS)

Horticulture 2000now � Nothing is like it was � One EHEc crisis and the the whole industry is dead � Russia closes its borders and we are dead again � A supermarket decides to stop sprouts � No shortage, no differences no knowledge � We are exchangeable � We are not recognizable � We produce unknown things � Many replacements in food have nothing to do with horticulture

The chances � Underconsumption of horticultural produce � Every doctor tells you eat more vegies � Public health is under pressure � Johan Cruyff; when you have to much costs on public health, you have to make sure that people don � t get sick � We have to prove again that we are the surce of public health � EHEC. � We are the safest in the world. � Maybe you should communicate this

Focus Horticulture � Promotion and communication � Backward integration of the business chain, we will have the consumer asking for our products. That will teach the supermarket � We have to be more huggeable � Positive in the press. � Energy saving, personel, environment, local, regional, countrywie and international � That is our License to Produce

Logistiek in Europa 200 200 Horeca Lev. 2.000 200.000 NL exporteurs/ groothandel 20.000 Importeurs/ distributeurs Koks / Catering AGF specialisten

Creëren van vraag in Europa 200 200 Horeca Lev. 2.000 200.000 NL exporteurs/ groothandel 20.000 Importeurs/ distributeurs AGF specialisten Koks / Catering

24 kitchen

Health and Pleasure � We can do that sustaineble � Withe a Licence to Produce � As the best of the world � Against fair pricing

Who sows well.. Will harvest well � ..

Architecture Aromatique Good Taste Good Food Good Health Based on - PowerPoint PPT Presentation

KOPPERT CRESS Architecture Aromatique Good Taste Good Food Good Health Based on sustainability Technical approach Good Seeds Good cultivation Good Harvesting Good Labour Good and Long Storability Good Facilities

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