March 2014 TOPIC: FTP Data — An Important Player In Your Game Plan of Growing Membership The ASCE Membership Champions Program .as c e.or g/ C h am p i o n s w w w
Today ’ s Trainers Anne O ’ Donnell, CAE Dan Wilson, Aff.M.ASCE Cooks up new ideas Researcher extraordinaire Listens to the pulse of FTP Interpreter volunteers Market Research Analyst Program Manager, Membership Champions Program The HUDDLE- March 2014 ASCE Membership Champions Program
Game Plan for Today 1. Part One: What is the FTP 2. Part Two: The Strategy Understanding the FTP data FTP Account Holder vs. Targeted fields Account holder vs. One-time use Sort and extract to Request communicate to your target audience Protocol Updating the FTP Account Troubleshooting/Updating Records The HUDDLE- March 2014 ASCE Membership Champions Program
Dan Wilson Why use FTP Membership Data How to obtain FTP Membership Data How to use FTP Membership Data How else can we be of service? • dwilson@asce.org • Call Dan at 703-295-6121 Market Research Analyst Extraordinaire The HUDDLE- March 2014 ASCE Membership Champions Program
The HUDDLE March 2014 Part One: What is the FTP
Why Use FTP Data What it Means • FTP (File Transfer Protocol): a way to transfer files over the internet What You Get • Section/Branch data like date joined, member grade, email address, Institute affiliation, contact information, etc. Why It ’ s Important • Communication with, and information on, various groups within your Section/Branch The HUDDLE- March 2014 ASCE Membership Champions Program
Protocol/Account Types Rules vary slightly based on access type There are different types of access (FTP vs. Targeted vs. One-time use), but available depending on the needs of generally state: the member. • Information is the sole property of ASCE FTP access • Access full membership listing anytime • Only use the information for typical ASCE • Sort by columns based on your needs • All columns included business • Do not use the ASCE logo for unofficial/ Targeted access inappropriate business • Specify information desired (e.g. new members in the past month) • • Listing delivered electronically on a pre- Do not use membership data older than 30 determined basis (usually monthly) days One-time Use • Only the person who completed the • Information is only needed for a one-time indemnification form can use the information occurrence (e.g. mailing) • Can be targeted • Listing delivered via a secure link The HUDDLE- March 2014 ASCE Membership Champions Program
LIVE DEMO Where to Find the Online Forms Season-Stats web page www.asce.org/Champions
Obtaining FTP Account Access www.asce.org/ Champions Member realizes benefits of having Member accesses sign-up web Member selects appropriate sign- a detailed membership list page (link above) up option If only I could get a listing of members in my Section/Branch Member completes and submits When “Submit” is clicked, form appropriate “Rules for Member Member is given access to their data Data Us e” form goes to ASCE headquarters electronically within two weeks The HUDDLE- March 2014 ASCE Membership Champions Program
Accessing Your FTP Data Once you hit Enter, you are taken to a web page with Once you receive your FTP access info, you can your files. Simply click on the file to Open/Save. typically put it into your web browser to access the data . If you are having trouble accessing your data through Simply click the “Download FileZilla Client” your Internet browser, you can use a free FTP client link and follow the on-screen instructions. like FileZilla (https://filezilla-project.org/). The HUDDLE- March 2014 ASCE Membership Champions Program
Updating Member Demographic Information Have You Received a Bounce Back When Trying to Reach a Member? If you receive feedback from members related to record keeping such as… Address Information Email addresses Section affiliation …then contact: MEMREC@ASCE.ORG The HUDDLE- March 2014 ASCE Membership Champions Program
The HUDDLE March 2014 Part Two: The Strategy
Defining the Data fields Looking for data field definitions? Check the FTP Handbook for Database Use Looking for ways to use the data Looking for instructions on how to sort the data to get the member segments you want
LIVE DEMO Tell Me What I Need To Know A Brief Tour of The FTP Handbook
Strategies Up Close 1. Champions Page FTP Membership Data is a detailed listing of all members in your Section/Branch. Tour-LIVE DEMO http://www.asce.org/Champions Ways to Engage Members 2. E-Workbook Welcome new members Celebrate and engage Life Members LIVE DEMO Engage Younger Members 3. FTP Handbook for Promote Section membership Database Use Promote Institute membership Let ’ s hear from you! The HUDDLE- March 2 Let ’ s hear from you! ASCE Membership Champions Progr 014 am
The Plays Learned Today • What FTP means, why it ’ s important, and how to use it • The differences between each FTP account, the protocol & troubleshooting tips • How to update the FTP Account • Gained a better understanding of how to use the FTP data fields to get particular groups of members in order to communicate with them. • Identified why it ’ s important to step up the communication with certain groups of members as well as having a strategy behind it. The HUDDLE- March 2014 ASCE Membership Champions Program
Thank you for your time!
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