DRAFT 05-02-2015 Mapping BCC in 5 States Swachh Bharat Abhiyan Kiran Negi & Rita Dey www.worldbank.org/water | www.blogs.worldbank.org/water | @WorldBankWater
DRAFT DRAFT 05-02-2015 05-02-2015 Table of Contents • Research Contours • Objectives, Methodology, Target audience, Geographic Coverage, Sample Size • Stakeholder Roles in Rural Sanitation BCC • Present Government Structure • Fund Flow Mechanism • State BCC Planning - SBA • State BCC Approach - SBA • BCC Challenges and Recommendations • Opportunities
DRAFT DRAFT Simply put… 05-02-2015 05-02-2015 BCC programs are a wide range of interventions that fall into three broad categories: • Mass media (radio, television, billboards, print material, the internet) • Interpersonal communication (client-provider interaction, group presentations) • Community mobilization 2
DRAFT DRAFT 05-02-2015 05-02-2015 Research Contours Objectives: • Put together a comprehensive mapping report on who is doing what, where and when in rural sanitation communication in the states of Chhattisgarh, Madhya Pradesh, Orissa, Rajasthan, and West Bengal • Analyzing current government strategies and plans on communications Target Audience: • NGO/INGOs • Government • Academic Institutes • Private Sector • Media Houses • Multilaterals Methodology: • Desk review of policy and processes • Mapping of stakeholders • One-on-one interviews, FGDs, and telephonic interviews Geographic Coverage: • States Completed : Orissa, Rajasthan, West Bengal • States Pending: Chhattisgarh, Madhya Pradesh 3
DRAFT DRAFT Sample Size – Across 3 States (WB, OR, RJ) 05-02-2015 05-02-2015 Type of Organisation Sample size Government 14 Multilateral Agencies 7 NGOs/INGOs/CBOs 49 Corporates 6 Academic Institutes 2 Media House 1 Total 79 4
DRAFT DRAFT 05-02-2015 05-02-2015 Stakeholder roles in rural sanitation BCC Stakeholder National State Implement BCC Capacity BCC material Monitoring Scale Part of BCC Role BCC Role Process Approach building development WASH modules and pretesting Networks and state/district training level Government Policy Funding If DM takes CLTS/CA Undertaken Developed in As per Entire state Tap into Scheme Planning and charge then TS as per in partnership with SHACS stakeholders design regulation state machinery SHACS partnership UNICEF as and when Funding Technical with (shared) required support If not, then UNICEF, Developed M&E NGOs DFID, WSP directly by WB has an Training (Did not NGOs (most did NGO Inter-sectoral see any) not share. Network for coordination Developed as WASH, per AIP – P&RD (Shared by W facilitating Bengal) with UNICEF CATS – Multilaterals National State NGOs Yes Sample IEC kit Systems in 2-3 districts In WB, SHACS SHACS UNICEF (Did not not exhaustive place UNICEF is CLTS – Sector Capacity facilitating see any) Analysis Building WSP Produced by Self, NGO WASH external agency sometime network third party along with Pre-testing done based on P&RD donor needs NGOs/CBOs Provide Directly Donor Yes Produce but ad Self A few GPs WB has an services at Specified (Did not hoc in a few NGO district level blocks in a network for see any) Institution Otherwise In-house few district WASH building e.g. some form production s GPs, of watsan/nigra Participato Pre-testing ni committee ry capacity weak 5 Facilitate Approach supply chains
DRAFT DRAFT 05-02-2015 05-02-2015 Stakeholder roles in rural sanitation BCC ..contd. Stakeholder National State level Implement BCC Capacity BCC Monitoring Scale Part of WASH level BCC Role through Approach building material Networks BCC Role modules developmen state/district and t and level training pretesting INGOs Highlight Highlight NGOs Donor Said they Produce but Self A few GPs in No Water for policy gaps policy gaps Specified have (Did ad hoc a few blocks people through through not see in a few grassroots grassroots Otherwise any) NGO district s experience experience some form of produced of partners of partners Participatory pre-testing Approach capacity weak Academic Research Directly Said they No Institutions Capacity have (Did IIHMR Building not see Vasanthali Module any) Vidya Peeth Developmen Intitute of t Design BCC material Dev Media Awarenes BCC and Directly CLTS Said they Produce but Self Few 100 No Houses construction have (Did ad hoc villages s through Jagran not see its media Pehel any) channels Corporates Business Construction NGOs NGO Use NGO Use NGO Self Areas where No – visibility Cairn/ITC areas recommende modules materials they have and mileage d their factory, driven supply chain - in a few 100 villages 6
DRAFT DRAFT 05-02-2015 05-02-2015 Present Government structure MDWS PHED for P&RD for Water Sanitation CCDU District Sanitation Cell at ZP 7
DRAFT DRAFT 05-02-2015 05-02-2015 Fund Flow Mechanism Panchaya MDWS P&RDD ZP Block t/RSM/IH H • Consolidated fund transfer from Center to state to district • BCC fund includes – capacity building, mobilization, IEC • 8% distributed between Center, state and district – ( e.g. center - 3%, state - 2% and district - 3% ) 8
DRAFT DRAFT State BCC Planning – SMA (in progress) 05-02-2015 05-02-2015 State Government Orissa Rajasthan West Bengal TSC - now SBA – GD Rajasthan Rural Hygiene Rural Sanitation Policy SBA - GD being adapted and Health policy SHACS Plan – SHACS Plan (being Standard operational BCC Guidelines adapted) procedure - SHACS Plan customised ODF Target 2020 2018 2020 2015-2016 12 22 12 2016-2017 18 22 12 Target IHHL (x lakhs) 18 12 2017-2018 29.46 15 12 2018-2019 - 15 4.94 2019-2020 - Village Level Mobilising staff No No No BCC Material &Prep Capacity No No No Being done with support Being done with support Being done with support BCC Material Pre-test Capacity Undertaken from orgs like UNICEF from orgs like UNICEF from orgs like UNICEF Stakeholder Capacity Builder Modules Not in Place Not in Place Not in Place 9
DRAFT DRAFT 05-02-2015 05-02-2015 State BCC Approach - SBA(in progress) State Government BCC Strategy IEC+BCC+Cpacity District level Approach Building Budget Implementation 2018/20 Training in CLTS fo 37 crores District Sanitation District based approach, Orissa selected motivators + Mission supported by creating resource base ASHA, AWW, BDO and Gram through trained NGOS/CBOs Panchayats. motivators and existing EOI published inviting grass roots level NGOs & Forums organisations for triggering BCC Cluster Based 190 crores DSM supported by Agency support DSM to Rajasthan approach: agencies (NGOs, firms, motivate community by 33 districts divided etc.) through EOI. engaging Districts and into 12 clusters Annual Implementation Block consultants and 2-3 districts in Plan, Project Swachtadoots each cluster implementation Plan, Training to District Solid and Liquid Waste Capacity Building of Resource People Management Plan, to various Stakeholders be developed by converging all Rural Development schemes Clustering villages – In the process 6 priority districts Model district approach West Bengal i. Nearly saturated selected (e. Midnapur, (Malda + Purulia) (90%) Hooghly, Nadia, Bardhaman, Howrah) – ii. Low levels of sanitation (less detailed plans to be than 70-80%) developed iii. Middle level (80- 90%) 10
DRAFT DRAFT 05-02-2015 05-02-2015 Challenges and Recommendations 11
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