Making the Most of your Travel Trade Product Offer Presentation by - PowerPoint PPT Presentation

Jun 12, 2023 •26 likes •386 views

Visit Wiltshire Groups & Travel Trade Meeting Making the Most of your Travel Trade Product Offer Presentation by Peter Stonham, Editorial Director, Landor Travel Publications and Group Travel Business Forum Group Travel Organiser Magazine

Visit Wiltshire Groups & Travel Trade Meeting Making the Most of your Travel Trade Product Offer Presentation by Peter Stonham, Editorial Director, Landor Travel Publications and Group Travel Business Forum
Group Travel Organiser Magazine www.grouptravelorganiser.com
Supporting Activities Group Travel Awards Guides South West Group Travel Show GO Travel Show
BRISTOL AEROSPACE MUSEUM, FEBRUARY 2018 , 16 TH FEBRUARY 2019 NEXT YEAR’S SHOW: LONGLEAT
GO TRAVEL SHOW LONDON NEXT SHOW: KEMPTON PARK, LONDON, 16 th APRIL 2019
A Developing Online Offer www.discoveranimals.co.uk www.gotravelpassport.com Group Travel Grapevine Newsletter www.discoverbritainstowns.co.uk
Discover Animals Print Web
Discover Britain’s Towns Print Web
Travel Club for GTOs
Readers’ Visit Report
Group Travel Grapevine e-newsletter
TODAY’S TOPICS  Thoughts on development in the British Domestic Tourism market, and the opportunities available to those targeting group business.  Understanding emerging demographic and consumer behavioural changes, and how industry can best respond.  Offering specialist insight into group visitor audiences (from home and overseas). A number of trends within group tourism actually echo and amplify what is happening in individual visitor behaviour.
Leisure Choices – the Customer Perspective  In the age of information-rich online resources, consumers are faced with ever- expanding choices.  Factors such as digital sharing and collective commentary on trending topics therefore have an impact on consumer behaviour.
ELEMENTS THAT INFLUENCE CONSUMERS’ CHOICES & BEHAVIOUR  Discovery  Validation  Preparation  Experience  Sharing  Storytelling  Endorsement  Re-engagement
Product Delivery and Monetisation  Ever-changing consumer tastes provide opportunities for suppliers within the tourism sector to enhance their core offer, and increase supplementary sales.
USEFUL CONCEPTS: • Get them to do it now • Make it memorable • Something special to experience • ‘As seen on TV, online, in the media’ • ‘Not many people know this’ • Only available to the cognoscenti • Personal connections • Making new friends • Repeat with variance
Collaboration and Creative Routes to Market  There are new possibilities for positioning and promoting leisure and tourism products in new ways
These include: • Targeting niches through their own channels. • Identifying and presenting USPs for different audiences ie groups. • Connecting with speciality passions, interests and affiliations. • Working with the dedicated group’s media and their interaction with group buyers in an increasing range of ways.
Novichok: Problem or Opportunity?
Russian Television Video
UK Coverage
Where are we going? Trends and new themes  Print vs Digital  Looking Forward  Round-up
He’s an ambassador for Wiltshire So shouldn’t he have some of your brochures...
Thank you – any questions?  Stonham.hastings@landortravelpublications.com  07906 511384

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