Important things first… • Prevention of weight gain should be given greater Environmental attention determinants of nutrition • This requires relatively small changes in lifestyle behaviors that also contribute to improved population and physical activity health independent of obesity prevention • Such changes in nutrition, physical activity and sedentary behaviours require motivation, ability & opportunity theory, evidence and implications for practice Lifestyle, Overweight and Diabetes • Health education is not enough; environmental change is needed to make the healthy choice the default choice EMGO Institute for Health and Care Research • This means a shift in focus from health promotion to Johannes Brug, Portugese Obesity health protection strategies Conference, 2009 Three important categories of determinants (Based on Outlline Rothshield, 1999; Van Trijp et al., 2006; Brug et al., 2006) • Why focus on environmental opportunities? � Motivation • How im portant is the environm ent for nutrition Interaction and mediation � Ability and PA behaviours? � Opportunity – What environm ent? – Which specific nutrition and PA behaviors? To know ≠ – What measure of environment? To be able to To want – Direct or indirect associations/ effects? ≠ ≠ To be able to To want Planned Promotion of Promotion of Population Population Health Health (Brug et al. Am J Planned Energy balance… . (Brug et al. Am J Clin Clin Nutr 2003; Int J Nutr 2003; Int J Beh Beh Nutr Nutr Phys Phys Act 2005; Act 2005; A: Analysis of health and quality of life B: Analysis of personal and environmental risk factors E E v v a a l l u u C: Analysis of determinants of exposure to risk factors a a t t i i o o D: Intervention development n n M E: Intervention implementation Diet PA EMGO Institute - Care and Prevention
Planned Planned Promotion of Promotion of Population Population Health Health (Brug et al. Am J Positive energy im balance… . (Brug et al. Am J Clin Clin Nutr 2003; Int J Nutr 2003; Int J Beh Beh Nutr Nutr Phys Phys Act 2005; Act 2005; A: Analysis of health and quality of life B: Analysis of personal and environmental risk factors E E v v a a l l C: Analysis of determinants of exposure to risk factors D u u i e t a a t t i i o o M D: Intervention development n n P A E: Intervention implementation Free choice II: people act sensibly Free choice II: people act sensibly Evolution of a theory… (1): People change when you scare them? THREAT = Energy Perceived intake Preventive susceptibility action X High cognitive effort (motivation) Perceived severity Little cognitive effort Energy expenditure Based on Hill, 2002 THREAT = Perceived Preventive Beliefs X evaluations Attitudes Behaviour susceptibility action X Perceived - There is m ore than risks and health… severity - Beliefs are not knowledge… - Affective rather than cognitive? THREAT = 100 Change in Unhealthful eating puts 90 diet 80 ME 70 at risk for weight gain Attitudes to prevent weight gain 60 Important X (Wammes et al. 50 Unpleasant Int J Beh Nutr Phys Act, 2005.) Weight gain is 40 30 very bad 20 10 0 EMGO Institute - Care and Prevention
… or: Theory of planned behavior (Ajzen, 1981). - W e are not alone • Precaution adoption process model - W e are not alw ays in control Attitudes • Social cognitive theory • Health belief m odel Subjective Behaviour • Et cetera Intention norms 20-50% variance Perceived behavior explained control Changes in campaign awareness and message recall during the Mass media campaign ‘ Maak je niet dik ! ’ campaign weeks Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 5 Campaign 6 • Ultimate aim: prevention of 100 campaign awareness overweight 90 message recall 80 70 • Focused on: establishing a neutral familiar with one of the 60 campaign activities energy balance % familiar with 50 the radio commercial 40 • Target group: special attention to young familiar with the TV 30 adults (25 ‐ 35 years of age) with healthy BMI commercial 20 familiar with (18 ‐ 25) the brochure 10 familiar with advertisement 0 in newspapers 0 10 20 30 40 50 60 70 80 90 100 110 120 130 • Period: 2002 ‐ 2007 week Wammes et al., Public Health Nutr, 2005; Wammes et al. Obesity, 2008 Individually-tailored health education; web-based Changes in psychosocial variables during the campaign weeks Campaign 1 Campaign 2 Campaign 3 Campaign 4 Campaign 5 Campaign 6 100 awareness: 90 realistic about * personal body weight 80 attitude 70 60 low self efficacy expectations % 50 40 social support * 30 20 motivatie 10 0 0 10 20 30 40 50 60 70 80 90 100 110 120 130 week EMGO Institute - Care and Prevention
Spendings on advertising and Five a day But health education is not enough… campaign in US 2004 … (Nestle, 2006) • Too sweet and friendly… 2 50 • Crushed by marketing 2 00 Pepsi 1 50 Coke Sprite Creme savers 1 00 Sickers 5 a day 50 0 Million US$ Where are we so far… Energy intake, energy expenditure and energy balance • Motivation-based determ inant models do quite well in practice • … but not good enough Energy intake • … especially not among children and adolescents Cognitive effort (motivation, abilities) or environmental control Little cognitive effort Energy expenditure Based on Hill, 2002 The ‘environment’ Environmental opportunities Physical environment Social-cultural environment • Ecological ‘m odel’… – Making healthy choices easy choices – Making healthful nutrition and physical activity: • Easier • Better facilitated Political environment Economical environment • More necessary • Unavoidable EMGO Institute - Care and Prevention
The runaway weight train (Swinburn & Egger BMJ 2007) The runaway weight train (Swinburn & Egger BMJ 2007) Personal Health choice protection; Energy- Health environmental balance train education change Obesopreventive environment What is the evidence? (Obesity Reviews, The overall conclusions from the six systematic reviews - 1 (Brug & Van 2007) Lenthe 2005; Brug et al Am J Prev Med, 2006; Brug et al. Proc Nutr Society 2008) • More evidence for the im portance of social environm ents than for physical environm ents: • Series of reviews: – Social support and m odelling appears to be important for physical activity , in youth as well as in adulthood. – Brug et al. Am J Prev Med, 2006 – Parents have a crucial role in the health behaviour of their children. They should not only provide a good exam ple by eating right and being physically active – Ferreira et al. Obes Rev, 2007 themselves, but also by using parenting practices and styles that encourage and support healthy habits in their offspring. – Giskes et al. Prev Med, 2007 • Availability and accessibility of healthy and less healthy foods are important for nutrition behaviours , in youth and adulthood; schools and worksites offer good opportunities to improve availability of healthful foods. – Kremers et al. Am J Prev Med, 2007 • From the reviews of intervention studies it appeared that increasing physical activity opportunities makes a difference, and schools and w orksites offer good settings to – Van der Horst et al. Health Educ Res, 2007 do that. Especially increasing the amount of hours of physical education/ physical activity in schools can m ake a difference for youth. Improving opportunities for walking can make a difference in adults. – Wendel-Vos et al. Obes Rev, 2007 Children and adolescents from m ore deprived fam ilies are likely to have unhealthier • diets and less physical activity , and lower household income is associated with less – Van Hooijdonk et al. In Preparation healthy diets in adults. The overall conclusions from the six systematic reviews - 2 (Brug & Van Issues Lenthe 2005; Brug et al Am J Prev Med, 2006; Brug et al. Proc Nutr Society 2008) • Physical environment vs. Social environment • Most research is of low quality with w eak research designs , non-validated measurement instruments, lack of • Direct or mediated and moderated influences of adjustment for confounders , non-optim al statistical environment on behaviour; planned or autom atic? m ethods • Solution-oriented research appears to be more fruitful • Objective environment vs. Subjective/ perceived than problem-oriented research environment • Lack of evidence ; because of lack of (good) studies? • Specific nutrition and physical activities Especially for macro-level environment factors • Observational studies vs. Intervention • Lack of studies that look at environm ental and individual level determinants of nutrition and PA behaviours studies/ experimentation/ natural experiments EMGO Institute - Care and Prevention
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