Lynk & Co Global Brand and Business Model / Confidential - PowerPoint PPT Presentation

Oct 11, 2023 •338 likes •700 views

Lynk & Co Global Brand and Business Model / Confidential 18/02/2019 lynkco.com CreditSafe / Confidential Does the world need another car brand? 18/02/2019 lynkco.com Page 2 / Confidential 1886 Benz Patent The Motorwagen Page 3 /

Lynk & Co Global Brand and Business Model / Confidential 18/02/2019 lynkco.com
CreditSafe / Confidential Does the world need another car brand? 18/02/2019 lynkco.com
Page 2 / Confidential 1886 Benz Patent – The Motorwagen
Page 3 / Confidential Ford Motor Company 1913 Ford Motor Company 1913
Page 4 / Confidential Car dealerships
Page 5 / Confidential • Low customer satisfaction • High cost • Low profitability
Page 6 / Confidential “Insanity is doing the same thing over and over again and expecting different results.” - Albert Einstein
Page 7 / Confidential
Megatrends in today’s society Experience over ownership
9 Connectivity
1 0 Sustainability
Page 11 / Who are the Lynk & Co customers? Demographic targeting - City living - Equal M/F split - Established couple or young family - Further education - Top 30% of earners
Page 12 / Confidential Generation Y (aka Millennials born 1981 – 1996) 23% of global population - Fastest growing segment of vehicle buyers - Will represent 2/5ths of total US vehicle market by 2020 - Source: F&S industry report
Page 13 / Confidential “You’ve got to start with the customer experience and work back toward the technology – not the other way around” - Steve Jobs
Page 14 / Confidential Don’t follow the evolution, be the revolution! Airbnb Lynk & Co Apple Spotify Phone Industry Music Industry Hotel Industry Automotive Industry
Page 15 / Confidential But unlike Apple, Spotify and Airbnb, who created a revolution within their respective industries. We, at Lynk & Co, are creating a revolution within both the automotive industry as well as within a company, Geely Auto.
Page 16 / Confidential The Lynk & Co Business Model
Disruptive Business Model Subscription Electrified Cars Sharing Online Sales Disruptive Marketing One Transparent Price Own Retail Pick-up & delivery Lean Product Offer
Page 18 / Confidential Subscription model
Page 19 / Confidential One price strategy
Page 20 / Confidential Lean product offer
Page 21 / Confidential Own retail distribution model
Page 22 / Confidential Service pick up and delivery
Page 23 / Confidential Kill traditional marketing
Page 24 / Confidential … Speaking about our brand name
Page 25 / Confidential ” Rong can be so write ”
Expansion Strategies China – November 2017 - Manufacturing Sites: Luqiao, Zhangjiakou, Yuyao, Meishan, Chengdu - R&D: Shanghai - Distribution: [200] dealership network
Expansion Strategies Europe – 2020 - Manufacturing Site: Ghent - R&D: Gothenburg - Distribution: Online sales and own distributors
Page 28 / Confidential Lynk & Co Brand Film
CreditSafe / Confidential Does the world need another car brand? 18/02/2019 lynkco.com
Page 30 / Confidential Thank you
Page 31 / Confidential Questions ?
Page 32 / Confidential Let’s connect! twitter.com/Alain_Visser linkedin.com/in/alain-visser

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