LOTTIE&BOWS Designer harnesses and accessories A business presentation – Aliesha Paige Nelson for fashionable dogs
INTRODUCTION • Lottie&Bows sells products aimed at the pet industry. • Designer harnesses and accessories targeted towards fashionable dogs. Our products are tailor-made to fit all sizes and breeds of dogs. With 45% of households owning a pet in the UK in 2017, 26% of households in 2017 own at least one dog. This figure is steadily increasing which means there is more of a demand for dog supplies and accessories. https://www.statista.com/statistics/308218/leading- ten-pets-ranked-by-household-ownership-in-the- united-kingdom-uk/
MARKET VALUE OF PET CARE PRODUCTS IN THE UNITED KINGDOM (UK) FROM 2015 TO 2020 (IN MILLION EUROS)
PRODUCTS We have a varied amount of products on offer within the business, these include: Harnesses Dresses Bows Neckties Bandanas Collars &Leashes
OUR UNIQUE SELLING POINTS • Handmade • Tailored to fit the dog • Can be custom made
TARGET MARKET • Our customers are primarily dog owners, however owners of other animals such as cats could order our products. In order to sell the products to our designated target market we have stalls at events where dogs are likely to attend such as Fun dog shows and fairs. Another example is Dogs Play park; they hold monthly fun dogs shows with many attenders and this is the perfect event to sell our products.
ADVERTISING • Our marketing campaign is largely run through social media sites Facebook and Instagram due to the large communities on Facebook, including animal and dog only groups with many members. • We hold competitions in order to gain custom e.g. A matching lead and harness competition for likes and shares on the platform. • We also advertise at the events where we have the stalls e.g. dog shows. • Visit our Facebook and Instagram page for more information. We are always grateful for people sharing and following our posts to increase awareness of our business! @LottieandBows
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