Microeconmics Presentation Logan Ballard Georgii Baklanov
"Employing more than 60,000 people in over 160 countries, we produce more than 850 million product units every year and generate sales of € 19 billion" "...mission to be the best sports brand in the world."
Adidas Manufacturing
Adi Dassler, the founder of Adidas
• Puma • Nike
19.29 billion EUR = 23.62 billion dollars
Top Sellers
Competitive Market
"Our 2016 results and our positive outlook for 2017 are proof that our strategy is paying off. After the first full year of ‘Creating the New’, we have exceeded our original plan." KASPER RORSTED, ADIDAS CEO
Chanel x Adidas Pharrell NMD Hu Race Trail $11,135 adidas slides - $10
The adidas Group's net sales worldwide from 2000 to 2016 (in million euros)
Citation https://www.youtube.com/watch?v=4J_kxwT9zX4 ❖ F. (n.d.). Adidas mainly focus on demographic and psychographic segmentation So Adidas. Retrieved February 10, 2018, from https://www.coursehero.com/file/p6m1v9i/ ❖ Adidas-mainly-focus-on-demographic-and-psychographic-segmentation-So-Adidas/ F. (2016, August 30). What does it cost to make a running shoe? Retrieved February 10, 2018, from https://www.solereview.com/what-does-it-cost-to-make-a-running-shoe/ ❖ History. (n.d.). Retrieved February 10, 2018, from https://www.adidas-group.com/en/group/history/ ❖ Nabduan Duangmanee, Student at NIDA Follow. (2015, March 26). Business Plan For Adidas. Retrieved February 10, 2018, from https://www.slideshare.net/ppnd/business-plan- ❖ for-adidas Profile. (n.d.). Retrieved February 10, 2018, from https://www.adidas-group.com/en/group/profile/#/reebok-is-tough-fitness/ ❖ Strategy Overview. (n.d.). Retrieved February 10, 2018, from https://www.adidas-group.com/en/group/strategy-overview/ ❖ Taylor Malanik Follow. (2016, December 20). Adidas Research and Analysis. Retrieved February 10, 2018, from https://www.slideshare.net/TaylorMalanik/adidas-research-and- ❖ analysis Images in order of appearance ❖ https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=6&cad=rja&uact=8&ved=0ahUKEwiDk630g5zZAhXQo1kKHfr5DW8QFghBMAU&url=https%3A%2F ❖ %2Fwww.adidas-group.com%2Fen%2Fsustainability%2Fcompliance%2Fsupply-chain-approach%2F&usg=AOvVaw2OXT_iY2WKVgicGF3jmxKs https://www.statista.com/statistics/412567/value-of-the-leading-global-apparel-brands/ ❖ https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjCi8m5npfZAhWC7VMKHaPeCWwQjRx6BAgAEAY&url=https ❖ %3A%2F%2Fwww.walldevil.com%2Fadidas-originals-logo-wallpaper-478169%2F&psig=AOvVaw0_QZjQ91SSYTAbsERyhgme&ust=1518210888553463 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwijusLpn5fZAhVSvVMKHVU1AnYQjRx6BAgAEAY&url=https%3A ❖ %2F%2Fwww.pinterest.com%2Fpin%2F543950461216283654%2F&psig=AOvVaw26GWuTuM_5dGV1MPpxwhCY&ust=1518211260395163 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwir4dKYoZfZAhVNyVMKHe7gAnEQjRx6BAgAEAY&url=https%3A ❖ %2F%2Fwww.behance.net%2Fgallery%2F4471919%2FAdidas-History-is-proof&psig=AOvVaw2vcjKDmCcXK1ZiwsUo8Wh1&ust=1518211616612918 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwir4dKYoZfZAhVNyVMKHe7gAnEQjRx6BAgAEAY&url=https%3A ❖ %2F%2Fwww.behance.net%2Fgallery%2F4471919%2FAdidas-History-is-proof&psig=AOvVaw2vcjKDmCcXK1ZiwsUo8Wh1&ust=1518211616612918
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