Life’s a Pitch.
Paul Doran Founder, Switch Communications, Co-founder Plug.gg 17 years in marketing. Run my agency for nine. Love change and reinvention.
Who loves to pitch or present?
What does it mean?
Pitching is like the centre of you business Venn.
Audience Market Product Opportunity You
It’s everything in micro .
…it’s an MVP of your whole story.
Again… Again… Again… Again… Again… Again… Again… The most important 60 seconds of Again… your life. Again… Again… Again… Again… Again… Again… Again… Again… Again…
Because it is so important. It has to be right.
Building your pitch.
It’s about you and your story.
Your vision. Your purpose. Not just an exit and a yacht.
Your ambition.
Your product, business or service.
Your landscape.
Your opportunities.
The problems you solve.
Who’s problems you solve.
Who, where, what, why and when to pitch.
INVESTOR JOURNALIST BIZ PARTNER ANALYST Who? MEDIA PROSPECT CUSTOMER YOU? FUTURE YOUR MUM EMPLOYEES
Where? Everywhere.
FORMAL INFORMAL RFI/RFP COFFEE CHAT PITCH DECK What? SOCIAL ONLINE PR MARKETING PUB BANTER
INVESTMENT EXPOSURE PRACTICE PARTNERSHIPS ANALYST Why? FOR YOUR NEXT MEAL CUSTOMERS GROWTH PROSPECTS FUTURE EMPLOYEES
When? All the time. (nearly)
Over to you. paul@switchcoms.com @dorando
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