Know Your Customers Who Are Your Rotary club Customers ? How Do - PowerPoint PPT Presentation

Know Your Customers

Who Are Your Rotary club Customers ? How Do Rotary clubs Make Money ?

Defining Customer /Rotary club Participant • Rotarians • Rotaractors • Interactors • RYLArians • Rotary Youth Exchange students • Rotary Global Scholars • Rotary Peace Scholars • Partners (e.g., Professional bodies) • Other 3

Sample Holistic Participant Profile Contact Info, Rotary 3rd Party Classification Family Data Digital History Rotary Insights Activities: e.g. Conferences District/Zone Experience, Training Donor History internal & external: e.g. AKS + new Global Grant opportunities YEP/Peace Experience Scholar/Global Personal Fellowships, Grant Scholar Areas of RAGS,ICC, Experience Focus other 4

Customer Engagement’ Success Stories 1 8

Keeping Rotarians Engaged Growing Rotary Amidst Restrictions, lockdown, Social Distancing  Turning Adversity to Advantage Post Covid19

Rotary New Strategic Priorities and Objectives EXPAND OUR REACH INCREASE OUR IMPACT • • Eradicate polio and leverage the Grow and diversify our membership and legacy participation • • Focus our programs and offerings Create new channels into Rotary • • Improve our ability to achieve and Increase Rotary’s openness and appeal • measure impact Build awareness of our impact and brand INCREASE OUR ABILITY TO ADAPT ENHANCE PARTICIPANT ENGAGEMENT • Build a culture of research, innovation, • Support clubs to better engage their members and willingness to take risks • Develop a participant-centered approach to • Streamline governance, structure, and deliver value processes • Offer new opportunities for personal and • Review governance to foster more professional connection diverse perspectives in decision- • Provide leadership development and skills making training

Participant Engagement Framework Acquire Grow Retain 9

Big problems, big opportunities “Opportunity wears a mask called adversity. Only those who unveil that mask are rewarded with its advantage”

Participant Engagement Framework Acquire Grow Retain Membership Lead Management and Tracking’ process 15

Participant Engagement Framework Retain Acquire Grow Service projects, club meetings, Membership Lead fellowship, Management and financial giving, Tracking’ process other 16

Participant Engagement Framework Grow Acquire Retain Club Positions District Positions, Service projects, MembershipLead RI Participation, club meetings, Management and Learning Events, fellowship, Tracking’ process Fellowships, RAGs, financial giving, other other 17

Age of the ‘NOW’ Participant 18

Engagement: The Change Management Ladder Commitment Involvement Acceptance Understanding Awareness 19

 Opportunity wears a mask. When these times are over, will you be telling a story of adversity or advantage?  As a leader, focus on the possibilities of the future.  This is the time to be a source of hope to your club members , listen to them, ask them the right questions.  Invest time in developing your head, your hand and your hearts, also invest in relationships during this period.  The fastest way to have something is to give it. Be a channel not a container.  Hope is not hype, it is oxygen in times of adversity.

The fastest way to have HOPE is to give it. Become a channel, focus on how you can be of value, have the mindset of value.

Every Crises has its own Heroes !

Thank You