sj sas
play

SJ/SAS 1 Why? 1 Our customers want to travel from-to, often with - PowerPoint PPT Presentation

Dec 22, 2023 •285 likes •411 views

SJ/SAS 1 Why? 1 Our customers want to travel from-to, often with both train and air. It is our job to provide travel products that meet our customers ' need for simplicity, accessibility, freedom of choice Sweden is and will continue to be

  1. SJ/SAS 1

  2. Why? 1 Our customers want to travel from-to, often with both train and air. It is our job to provide travel products that meet our customers ' need for simplicity, accessibility, freedom of choice Sweden is and will continue to be dependent on strong 2 communications and further integration of collective modes We see an increased consolidation globally and locally and thus 3 heightened competition from operators with large domestic markets. It is important that we can continue to develop The relations within and beyond our borders 4 As leading players within each mode of transport, it is our responsibility to jointly pursue development of the Swedish collective infrastructure with high availability, a secure and cost effective travel with a minimized environmental impact 2

  3. Specific benefits of the cooperation • Enabling new products with high customer value requires cooperation; smooth shuttle train/flight including get-up guarantee, joint annual pass, corporate travel service • Increased availability with several alternative travel possibilities for customer • Improved connectivity, less waiting time through collaborative planning, for example, when connecting feeder to Arlanda • Stimulates rail, more environmentally friendly ground transportation to/from the airport 3

  4. Vision and mission with the co-operation Vision • Linking terrestrial public transport with aviation, air transport. • Together we create the flexible trip for the customer • Door to door Objective Overall: 1. Increase our revenue 2. Competitiveness 3. Create a unique product offering : ” One stop shop” A trip = A reservation = security for customer • Use trains and flights to complement each other, as the train in one direction and • flight back Take the train to and from SAS hubs – minimize emissions from cars • 4

  5. Connection warranty Nuläge • Domestic 45 min • Europe 60 min • Done Intercont. 120 min Next step • Codeshare Ongoing 5

  6. One-stop-shop = Seamless saleability Flyrail closed Next step • Access rail • Interline vs Codeshare avtal • Ready date Q1 2013 Ongoing *)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS). 6

  7. Products Status SAS travel: unlimited travel Done on all domestic during 1 year. SJ.SE-travel: Travel Annual pass unlimited for one year in any grade level with dagtåget and sovvagns-and couchette with night train. Done SAS travel: Travel on the chosen destination, SJ-travel: Travel unlimited for one year in Destination any grade level with dagtåget and sovvagns-and couchette with night train. Done SAS travel: travel on the routes Stockholm-Gothenburg, Stockholm- Sundsvall, Stockholm-Malmö and Destination Stockholm-Malmö/Angelholm. SJ.SE- Plus travel: holders of SAS Travel Pass Individual may at given distances replace existing cards to cards that include the opportunity to travel with SJ on the same routes. 7

  8. Connections Connections • Update of connections • Arlanda Done • Kastrup Ongoing (SJ) Ongoing *)För att få ner driftkostnaderna och lägga design och kommunikation på respektive bolags egna resurser, utveckla s ett Content Management System (CMS). 8

  9. Connections Description To the Airport (with time of arrival Airport (C)): Från Gävle : 07:22 och 08:22 Från Dalarna : 05:57 och 07:53 (tåget som är framme 05:57 går den här tidtabellen via Gävle) Från Sundsvall: 08:03 Från Linköping/Norrköping : 07:35 och 08:18 Från Eskilstuna: 08:35 Från Arlanda C Till Gävle : 18:37, 19:37 Till Dalarna : 18:08, 20:08:, 22:31 (tåget som går 22:31 går den här tidtabellen via Gävle) Till Sundsvall : 17:48 och 18:48 Till Linköping/Norrköping : 18:22 och 20:22 Till Eskilstuna : 20:10 Conclusion Establish a "network" group with a focus on optimizing time to connect. Ongoing 9

  10. SJ / SAS Summary Initiatives A1: KFG with Intercont Strengthen A2: KFG with all partners cooperation KFG B1: Flyrail CMS Flyrail B2: Flyrail Codeshare GDS distribution B3: Flyrail Whitelabel C1: Contract with AccessRail Network C2: Codeshare with SJ (via AccessRail) C2 D1: Illustration on good connections E1: SJ into SAS Credits Loyalty B2B F1: Analysis of sales of three cards F2: Sales plan 2012 A2 B3 E1 H1: External communication B2 B1 H2: Internal communication 3 Cards C1 D1 A1 F2 F1 External / Internal On time Communication H1 H2 Risk for delay Today Delayed Q4 2011 Q1 2012 Q2 2012 10 10

  11. Summary Focus on the collaborations we have so that our existing offer attains success. Connection One stop warranty shop Network Annual connection Pass 11

Recommend

More recommend