MVNO INDUSTRY- Christopher Tooley KEY NUMBERS Group CEO Lycamobile
Global growth in MVNOs is established
992 Independent MVNOs 260 MVNOs owned by MNOs 72 countries with MVNOs in operation MVNO MVNOs account for 11% of the EU INDUSTRY- Mobile market KEY NUMBERS 128% mobile penetration average rate in these countries (vs. 97% global average) Source GSMA 2014
MVNOs are skewed towards mature mobile markets
Eight categories of MVNO
For consumers, regulators & government: • Increase innovation • Increase choice • Increase mobile adoption • Drive down costs for consumers WHAT’S DRIVING Regulatory & strategic growth drivers: SUCCESS ? • Regulatory policy is increasing competition • Growing interest from ISPs and device manufacturers in MVNO plays
Founded in 2006, Lycamobile is now the world’s largest International MVNO Lycamobile is a prepaid mobile SIM card provider that provides low-cost, high- quality international & national calls & has WHO WE ARE acquired over 14 million customers across 19 countries A Mobile Virtual Network Operator, Lycamobile has become a global brand synonymous with connecting customers with their loved ones across the world at the lowest possible cost & highest quality
Lycamobile World
Lycamobile Lycamobile Lycamobile Lycamobile Lycamobile USA 5 Additional 21CTN Norway, Sweden The Netherlands Nations - TBC Denmark Lycamobile France, Poland Lycamobile Lycamobile Ireland, Germany United Kingdom Belgium 2015 2010 2011 2013 2014 2006 2007 2009 2008 2012 Lycatech Lycamobile Romania Lycamobile Portugal Lycamobile Lycamobile Lycamobile Spain Australia Switzerland Italy Lycatel LBOS achieves mission Lycamobile has over 50% of the ethnic International Markets In these countries (ex USA)
Lycamobile annual turnover over € 1.4 billion Global leader – International mobile sector Over 14 million active customers across 19 countries WHO WE ARE 1 million + retail points of sale Over 37 billion minutes of annual voice A customer services centre in 5 countries speaking over 20 languages Over 5000 staff globally Our service is now available to 80% of the EU population
AWARDS & INDUSTRY RECOGNITION
Lycamobile represents a significant segment of the mobile marketplace 22.6 20.0 14.1 MARKET 14.0 SHARE 4.0 3.0 2.5 1.9 1.7 1.0 Estimated Number of Subscribers (Top 10 MVNOs)
DISTRIBUTION PARTNERS
MARKETING & ADVERTISING
MARKETING & ADVERTISING
Lycamobile & West Ham United Exclusive Mobile Partner to West Ham United Hospitality at every Premier League match LED, Backboard media & extensive in- stadia branding at the Boleyn Ground Access to West Ham United players & Sam Allardyce Sponsors of the Lycamobile Cup for Under-12 & Under-14 year olds in the Newham & Tower Hamlets areas of London
Lycamobile & International Test Cricket To launch & publicise a Lycamobile Cricket SIM card to existing customers & cricket fans To raise revenue for the Test Match Grounds & Cricket United
DISTRIBUTION BRAND ETHNIC CUSTOMER BASE INTERNATIONAL CALL TERMINATION KEY CUSTOMER SERVICE CAPABILITIES TECHNOLOGY PRODUCT & SERVICE EXCELLENCE MANAGEMENT TEAM FINANCIAL RESOURCES ECONOMIES OF SCALE
EPOS Top Up Strategy SIM Sales Channel Lycamobile has Add Value Buy low Lycamobile the distribution and marketing strength to PUSH product through the distribution Multiple agreements with chain supported Stock the channel in depth Wholesaler EPOS providers by promotional with the product and advertising campaigns Sells low at the point of sale Extensive range of highly where the Lycamobile brand visible and accessible Retailer Product is built retailers innovation, price & quality communicated at POS by intense As a result Lycamobile Resulting in ease of use for merchandising to dominates the category customers to top up create consumer Consumer amongst the target wherever they are whenever PULL consumer market they need to
Full MVNO Benefits LM Operates as a Full MVNO with its own core infrastructure Provides all of the value chain including SIM Development, Sales & Marketing, MNP, Interconnect as follows: MNO Lyca Radio Number Range allocations IVR/VMS MSC-VLR and hosting GGSN SGSN IMSI allocation Core Network Emergency Call SIM Card management Carriers Interconnect IR 21 IN SCP Billing and Mediation IMEI Blocking HLR Roaming Partners TAP Records SMSC Professional Channels Lawful Interception USSD MNP
Network Architecture LM will install all the LM needed technology to integrate with the host MNO The MNO simply needs to provide the airtime and network interconnection
Global On-Net Network Architecture LM
Lycamobile’s Unique sales proposition
New players • 2014 – Whatsapp, Xiaomi, Alibaba • 2015 – Google? New markets • First MVNO licences in China in 2014, The Future Africa, Middle East Latam and Far East opening up is bright and includes Huge opportunities ahead MVNOs • MVNOs currently available in less than a third of countries worldwide • Mobile maturing rapidly – MVNOs needed to reach 100% penetration • More MVNOs encouraged by regulators as mobile consolidates globally
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