Key Findings from the AAP MRoTF Survey Mark Cooper, IACC #IACCaap19 1
A little background AAP 2018 Survey An overview of the meeting room of the future initiative Review the key findings from the What we will research look at today. Look at trends in food and beverage! Look at inspiring new environments Consider how tech and AV is effecting meetings #IACCaap19 2
Let’s look at the trends, from a planner perspective. #IACCaap19 3
2018 AAP Project Group 4
IACC AAP Meeting Room of the Future Project 2018 2,000 page opens and 590 downloads
Part-time Planner dominant Established buyer group Scope to With multi-year experience evaluate other
Meeting planner survey: IACC AAP 2091 meeting 65 respondents We looked for We asked if venue Good distribution from across geographical and marketing practices of planners across Australia and Asia generational aligned with buyers corporate, room of divides priorities? association and government the future. meetings Survey background. #IACCaap19 8
66% vs. 80% globally. #IACCaap19 9
IACC members Meeting planners Bringing together the brightest minds in the industry. Industry experts Suppliers #IACCaap19 10
Meetings now and in the future Planners driven Objectives and Looking for more by personal goals focused on interaction, development and delegate attendee shorter sessions engagement satisfaction and emphasis on creativity Key findings. #IACCaap19 11
The degree to which elements are more or less important is subject to debate. 12
Do venues place enough emphasis on offering creative stimulating solutions? 13
Big Brands vs Small Groups & Independents 6.3 I am looking for different meeting space 6.4 elements today than I was two to five years ago 42% of conference It is important to have 8.2 the flexibility to change layouts organisers are using in meeting rooms large hotel chains It is important to have collaborative 8.3 spaces outside of (62% in global the meeting room for informal gatherings at my meeting venues report). Meeting room lighting impacts 8.7 the overall quality of the meeting/ conference 46% of those using 8.8 Meeting room acoustics impact the overall quality of the meeting/conference other venues. But what are they? 9.2 Availability of high quality broadband is critical in meeting venues 14
Meetings now and in the future Respondents report they expect Planners say Striking number of increased pressure nutritional info should elements aligned to stay ahead of the be displayed on food with global trends – curve with latest & stations Advancing tech use greatest tech Key findings. #IACCaap19 15
It is important to have 6.3 outdoor meeting facilities when choosing a meeting venue I am looking for different meeting space 6.4 elements today than I was two to five Results a years ago It is important to have 8.2 the flexibility to change layouts re clear, in meeting rooms It is important to have collaborative 8.3 but are we spaces outside of the meeting room for informal gatherings at my meeting venues leveraging Meeting room lighting impacts 8.7 the overall quality of the meeting/ conference them? 8.8 Meeting room acoustics impact the overall quality of the meeting/conference 9.2 Availability of high quality broadband is critical in meeting venues #IACCaap19 16
Meeting Room DNA. No theatres! 17
Group Discussion In five years time, what do we foresee will be the meetings ? How people will learn at conferences & significant changes we will Tech & how delegates communicate/collaborate ? see in; feel like ? What will physical meeting spaces look and Food & beverage offerings ? #IACCaap19 18
Breaks & meals Food service that supports various delegate networking sessions is important Linking event Evening activities Importance of Similar trends as theme to food beyond bar service delegate health seen in other IACC does not seem do not appear to and wellbeing is surveys in Europe common in AAP be common in higher in AAP that and Americas AAP elsewhere Key findings. #IACCaap19 19
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Breaks & meals Food service that supports various delegate networking sessions is important Food and Increase in the Lack of Planners split beverage number of accommodation between shorter offerings directly requests to for dietary needs breaks more link to attendee accommodate is the top issues often or longer satisfaction and allergies, personal planners breaks, more the personalized eating plans or encounter with networking time! experience preferences venues! Key findings. #IACCaap19 21
Demands are effecting us today! #IACCaap19 22
! Veg related food trends on the rise ! Number of vegetarians and vegans will increase ! Top LA restaurants, meat is now the side dish #IACCaap19 23
New efforts to combat food wastage Smaller plates to encourage healthier eating Ordering buffets with veg first, meat last!
Mediterranean influence. 25
I’ll have a Chocolate Fish Nitro Coffee please! 26
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! Gluten free no longer a exceptional request ! Food labelling on conference buffets Finding a becoming more common meetings ! focused 75% of staff given allergy training. Enough? venue. #IACCaap19 28
Informal, flexible and grazing style dining. #IACCaap19 29
NEW! IACC Guide to Managing Dietary Requirements IACCmeetings.com
Infographic Information to share with planners IACCmeetings.com
Information gathering advice and tips. IACCmeetings.com
Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com #IACCaap19
Physical meeting space and design A number of Spaces must A noticeable trend respondents believe facilitate more in creating venues the space outside of conversational which emulate a the meeting room is delivery, homely setting as important as the not content driven space inside Key findings. #IACCaap19 35
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More informal breakout spaces. #IACCaap19
Communications and Connections Screen sharing and Only 63% found Link between tech social media audience polling and experience campaigns top in adds value vs. 91% creation has never improving in global survey been stronger communication Key findings. #IACCaap19 41
A number of technologies improving communication
Q&A Slide Share Polling 43
Current Trends in Meetings Technology 71% of planners Globally anticipate Security of data 20% of planners will say more will be more broadband will be use VR/AR in next important in future year – learning not needed for showcasing streaming content in next 5 years Key findings. #IACCaap19
Speed-checker Apps – IACC’s New App It’s about the venue infrastructure – Access Points Its about the age of the equipment – It’s no longer just about Speed Mbps. three year rule #IACCaap19
Internet Infrastructure Planners cannot evaluate the same as other Effectiveness of distributing the services or facilities. bandwidth throughout a venue Location of Access points key, indoors and outdoors. Newer Access Points take more people Audience collaboration needs bandwidth #IACCaap19
New speed test tool for planners and venues #IACCaap19
Well designed, dedicated meetings focused spaces are essential Summary Meetings needing to be well and findings. supported by knowledgeable staff Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture Technology must be easy to integrate and just work! #IACCaap19 48
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