Visioneering the meetings of the future Mark Cooper, IACC 1
Innovation relies on managed serendipity – The ability to leverage the productive collision of PEOPLE and IDEAS through the right tools and the right PLACES . 2
A little background on myself and IACC An overview of the meeting room of the future initiative Review the key findings from the What we will research look at today. Look at trends in food and beverage & address the chef! Look at inspiring new environments Consider how tech and AV is effecting meetings 3
Website: Slido.com Event Code: IACCAAP 4
#IACCAAP 5
IACC Fast 1981 facts. >300 venues 25 countries 1% share Unique #IACCAAP 6
Vs. Typical. Meeting Guest rooms rooms Food & Food & beverage Beverage Recreation Recreation Guest Rooms Meetings Fitness Fitness Technology Technology #IACCAAP 7
Most Popular. Why? Image source: The Guardian 8
Group Discussions In five years time, what do we foresee will be the meetings ? How people will learn at conferences & significant changes we will Tech & how delegates communicate/collaborate ? see in; What will meeting spaces look and feel like ? Food & beverage ? Website: Slido.com Event Code: IACCAAP 9
Let’s look at the 2017 trends, from a planner perspective. #IACCAAP 10
Meeting planner survey: IACC meeting Good distribution 250 respondents We asked if venue We looked for of planners across from five marketing practices geographical and corporate, continents aligned with buyers room of generational association and priorities? divides government the future. meetings Survey background. #IACCAAP 11
IACC members Meeting planners Bringing together the brightest minds in the industry. Industry experts Suppliers #IACCAAP 12
Meetings now and in the future 80% of planners Educational Younger Gen’s objectives remain report their role becoming larger critical, but part of delegate pool involves more personalised and influencing. experience experience gains creation, up 5% traction Old formats won’t on last year cut it! Key findings. #IACCAAP 13
6.3 I am looking for different meeting space 6.4 elements today than I was two to five years ago It is important to have 8.2 the flexibility to change layouts in meeting rooms It is important to have collaborative 8.3 spaces outside of the meeting room for informal gatherings at my meeting venues Meeting room lighting impacts 8.7 the overall quality of the meeting/ conference 8.8 Meeting room acoustics impact the overall quality of the meeting/conference 9.2 Availability of high quality broadband is critical in meeting venues #IACCAAP 14
Meetings now and in the future 20% of 28% of planners 79% of planners respondents indicate an say nutritional info report they expect increased should be increased emphasis on displayed on food pressure to stay providing stronger stations ahead of the curve ROI measurements with latest & greatest tech Key findings. #IACCAAP 15
It is important to have 6.3 outdoor meeting facilities when choosing a meeting venue I am looking for different meeting space 6.4 elements today than I was two to five Planners years ago It is important to have 8.2 the flexibility to change layouts told us in meeting rooms It is important to have collaborative 8.3 what really spaces outside of the meeting room for informal gatherings at my meeting venues matters! Meeting room lighting impacts 8.7 the overall quality of the meeting/ conference 8.8 Meeting room acoustics impact the overall quality of the meeting/conference 9.2 Availability of high quality broadband is critical in meeting venues #IACCAAP 16
Flexibility is key 17
Breaks & meals Food service that supports various delegate networking sessions is important Continuous More time for Productive meal More space outside refreshment break Breaks and service in the day to of the meeting room stations with networking allow delegates to for informal interactive breaks, check in with the gatherings over food merging office and family and drink service refreshments with as well teambuilding Key findings. #IACCAAP 18
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Breaks & meals Food service that supports various delegate networking sessions is important Food and Increase in the Lack of Planners split beverage number of accommodation between shorter offerings directly requests to for dietary needs breaks more link to attendee accommodate is the top issues often or longer satisfaction and allergies, personal planners breaks, more the personalized eating plans or encounter with networking time! experience preferences venues! Key findings. #IACCAAP 20
Demands are effecting us today! #IACCAAP 21
! Gluten free no longer a exceptional request ! Food labelling on conference buffets Finding a becoming more common meetings ! focused 75% of staff given allergy training. Enough? venue. #IACCAAP 22
Informal, flexible and grasing style dining. #IACCAAP 23
No more signing bar checks! #IACCAAP 24
Bringing experiences to the table 25
Download your copy of the IACC Trends in Nutrition Delegate Wellbeing at IACCmeetings.com #IACCAAP
Physical meeting space and design A number of Spaces must A noticeable trend respondents believe facilitate more in creating venues the space outside of conversational which emulate a the meeting room is as delivery, homely setting important as the space not content driven inside Key findings. #IACCAAP 27
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More informal breakout spaces. #IACCAAP
Communications and Connections Highest cost is Lower number Responders not keynote. When it implemented entirely sure what becomes more conference apps in to expect from VR. affordable to bring a 2017. A trend? hologram keynote, this tech will take off Key findings. #IACCAAP 33
A clear link between collaborative tech and engagement reported from planners.
2017 Trends in Meetings Technology 58% of meeting 72% of planners Security of data organisers wont say free or will be more shortlist a venue affordable important in future with no internet broadband will be performance critical in next 5 guarantee years Key findings. #IACCAAP
Are we giving Meetings Internet the respect it deserves?
And does the venue truly understand the significance?
We rely on internet more than we think….
Speed-checker Apps a good start! It’s about the venue infrastructure – Access Points Its about the age of the equipment – It’s no longer just about Speed Mbps. two year rule #IACCAAP
Internet Infrastructure Planners cannot evaluate the same as other Effectiveness of distributing the services or facilities. bandwidth throughout a venue Location of Access points key, indoors and outdoors. Newer Access Points take more people Audience collaboration needs bandwidth #IACCAAP
Venue Internet Guides are starting to appear
Until now, we have never tended to search by Wi-Fi capability
Download your copy of the IACC Internet Guide at IACCmeetings.com #IACCAAP
Well designed, dedicated meetings focused spaces are essential Summary Meetings needing to be well and findings. supported by knowledgeable staff Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture Technology must be easy to integrate and just work! #IACCAAP 45
Questions and answers. www.IACCmeetings.com 46
Questions and answers. www.IACCmeetings.com Website: Slido.com Event Code: IACCMPI 47
Meeting venue types that are delivering new meeting spaces Corporate Commercial Academic Day venue 48
Dedicated environments High quality Often exclusive Ownership Corporate. investment 49
Commercial. Dedicated meeting rooms No distractions Skilled and motivated staff Loyal client base Accessible location 50
Group Discussion Let’s lay bare our greatest How can we ‘eat for energy’ ? challenges and consider how venues and planners can deliver healthy food options ? How can venues be proactive in offering great culinary experiences! Delegates 2 planner 2 Venue ? How can we manage dietary needs better impact on your events ? What have you done that has had a great Website: Slido.com Event Code: IACCAAP 51
Academic. Learning focused Ideal for training Brand adds kudos Technology and connectivity 52
Use multiple accommodation types City location Public transport Dedicated Day venues. meeting rooms 53
Meetings now and in the future Access to interactive 75% of respondents Only 23% of technology will gain report experience respondents would more importance than creation will become prefer to outsource more important current top priority of meeting elements flexible space Key findings. 54
Q&A Slide Share Polling 55
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