Visioneering the Meeting Spaces of the Future Mark Cooper, IACC IACCmeetings.com 1
A brief overview of IACC An overview of the meeting room of the future initiative Review the key findings from the What we will research and look at inspiring new environments look at today. Consider how tech and AV is effecting meetings Review Trends in F&B Look into Top Tech Trends 2
IACC Fast 1981 facts. >350 venues 25 countries 1% share Unique
Vs. Typical. Meeting Guest rooms rooms Food & Food & beverage Beverage Recreation Recreation Guest Rooms Meetings Fitness Fitness Technology Technology
Innovation relies on managed serendipity – The ability to leverage the productive collision of PEOPLE and IDEAS through the right tools and the right PLACES. 6
Most Popular. Why? Image source: The Guardian 7
Group Discussion How will people learn ? So what do we think a venue focused on meetings will look like How will people communicate/collaborate ? in 5 years time? What will meeting rooms look like ? What will be important for a venue to offer ? 8
Let’s look at the 2017 trends, from a planner perspective. 9
IACC members Meeting planners Bringing together the brightest minds in the industry. Industry experts Suppliers 10
Meeting planner survey: IACC meeting 150 respondents We looked for We asked if venue Good distribution of from five continents geographical and marketing practices planners across generational divides aligned with buyers corporate, room of priorities? association and government the future. meetings Survey background. 11
Meetings now and in the future Planners A great experience Objectives and recognised the and purpose will goals pointing impact of the venue remain constant no towards delegate on delegates’ matter what age engagement productivity and groups attend the creativity meeting. Key findings. 12
Meetings now and in the future 20% of 28% of planners 79% of planners respondents indicate an say nutritional info report they expect increased should be increased emphasis on displayed on food pressure to stay providing stronger stations ahead of the curve ROI measurements with latest & greatest tech Key findings. 13
Meetings now and in the future 75% of respondents 23% of respondents report experience Creative thinking and would prefer to creation will become ideas generation outsource meeting more important. How overtakes productive elements. do we become better meetings! Opportunity? partners? Key findings. 14
Can brands alone give confidence and reassurance that the meeting product and services will be of a high standard? 6.3 ng facilities when choosing a meeting venue 62% using large I am looking for different meeting space 6.4 elements today than I was two to five years ago Unsure brands but they It is important to have 8.2 the flexibility to change layouts 11% in meeting rooms are not seen as It is important to have collaborative 8.3 spaces outside of the meeting room for informal gatherings creative as at my meeting venues Meeting room lighting impacts 8.7 independents. the overall quality of the meeting/ conference 8.8 Problem? Meeting room acoustics impact the overall quality of the meeting/conference Yes 54% 9.2 No Availability of high quality broadband is critical in meeting venues 35% Lower risk? 15
It is important to have 6.3 outdoor meeting facilities when choosing a meeting venue I am looking for different meeting space 6.4 elements today than I was two to five years ago Planners It is important to have 8.2 the flexibility to change layouts in meeting rooms told us It is important to have collaborative 8.3 spaces outside of the meeting room for informal gatherings what really at my meeting venues Meeting room lighting impacts 8.7 the overall quality of the matters! meeting/ conference 8.8 Meeting room acoustics impact the overall quality of the meeting/conference 9.2 Availability of high quality broadband is critical in meeting venues 16
Physical meeting space and design A number of Spaces must A noticeable trend respondents believe facilitate more in creating venues the space outside of conversational which emulate a the meeting room is as delivery, homely setting important as the space not content driven inside Key findings. 17
Blurring the lines between home and venue. 18
INNOVATION
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More informal breakout spaces.
Breaks & meals Food service that supports various delegate networking sessions is important Food and Increase in the Lack of Planners split beverage number of accommodation between shorter offerings directly requests to for dietary needs breaks more link to attendee accommodate is the top issues often or longer satisfaction and allergies, personal planners breaks, more the personalised eating plans or encounter with networking time! experience preferences venues! Key findings. 24
Informal, flexible and grazing style dining. 25
No more signing bar checks! 26
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Bringing experiences to the table 28
Communications and Connections Highest cost is Lower number Responders not keynote. When it implemented entirely sure what becomes more conference apps in to expect from VR. affordable to bring a 2017. A trend? hologram keynote, this tech will take off Key findings. 29
A clear link between collaborative tech and engagement reported from planners.
2017 Trends in Meetings Technology 58% of meeting 72% of planners Security of data organisers wont say free or will be more shortlist a venue affordable important in future with no internet broadband will be performance critical in next 5 guarantee years Key findings.
Speedchecker Apps a good start It’s about the venue infrastructure Its about the age of the equipment It’s no longer just about Speed Mbps.
Internet Infrastructure services or facilities. ? Planners cannot evaluate the same as other Effectiveness of distributing the bandwidth throughout a venue outdoors. ? Location of Access points key, indoors and Newer Access Points take more people ? Audience collaboration needs bandwidth ?
Download your copy of the IACC Internet Guide at IACCmeetings.com
Well designed, dedicated meetings focused spaces are essential Summary Meetings needing to be well and findings. supported by knowledgeable staff Meeting planners will need to be aware of which meeting environment will best match their organisation’s culture Technology must be easy to integrate and just work! 35
Questions and answers. www.IACCmeetings.com 36
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