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KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D - PowerPoint PPT Presentation

Nov 08, 2022 •210 likes •366 views

KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI INDUSTRY CHANGES Overcoming algorithem changes Embracing the future of streaming Understanding a new audience Planning Content

  1. KEEPING UP WITH A CHANGING SOCIAL MEDIA LANDSCAPE JENNIFER D DAVIES SHANE S SAVAN VANAP APRIDI

  2. INDUSTRY CHANGES • Overcoming algorithem changes • Embracing the future of streaming • Understanding a new audience

  3. Planning Content • Take TV signal and make it live on social media sites – Meetings – Shows – Weather Cam • Create multi-use content – PSAs – Shows

  4. PSA: Early Voting

  5. PSA: Grab & Go Parking

  6. PSA: Sewer Bill

  7. PSA: Safety Fair

  8. Live Events

  9. Live: Weather Cam

  10. Dual Purpose Shows

  11. Tips and Tricks • Consistent branding • Captions • Cross promotion

  12. Consistent Branding

  13. Caption Videos

  14. Cross Promotion • Post everywhere – Maximize your content – Post to YouTube, Facebook, Periscope, website, email marketing etc.

  15. CONTACT US Social Media Team: socialmedia@lasvegasnevada.gov Jennifer Davies: @JenDavies26 Shane Savanapridi: @Savanapridi City: @cityoflasvegas

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