Keeping in touch with your congregation, community and donors during COVID-19 and beyond August 2020 Developed in collaboration with
Welcome: Introduction from Claire Woolway, Church Client Relationship Manager • We understand that now more than ever, there is an immediate need for funding to help you to meet the day-to- day needs of your church and your community • We have developed a new online fundraising hub • This webinar will provide you with advice and guidance on digital fundraising during COVID-19 • This webinar is also applicable to cathedrals. Where we refer to churches, this also includes cathedrals • This webinar is in collaboration with fundraising specialists, Philanthropy Company • Established eighteen years ago, Philanthropy Company has worked with many charities, churches, organisations and non- profits
Keeping in touch with your congregation, community and donors Communication is an important foundation stone in fundraising. Communicating the right message, to the right person, in the right way will pave the way to a donation now or in the future. This webinar will address the following questions: 1. Who do you want to communicate with? 2. Be clear about what you want to communicate 3. Telling your story 4. How to keep in touch
1. Who do you want to communicate with? There may be a variety of different people you want to communicate with: • Members of your congregation • Local people who don’t attend services • Individual donors • Trust and foundation grant managers
1. Who do you want to communicate with? One size does not fit all!
2. Be clear about what you want to communicate Before you think about different ways to communicate, you first need to be clear about what exactly it is that you want to communicate. • Asking for an urgent donation now? • Capital appeal – bricks and mortar for the long term? • A community action project? • A donation during a service?
2. Be clear about what you want to communicate Updating a past funder: • Record of achievements • Demonstrating impact • Priming a funder for your next ask
2. Be clear about what you want to communicate Encouraging existing supporters to be lead supporters: • Ambassadors for your project • Making lead donations
2. Be clear about what you want to communicate Identifying your ambassadors: • a senior figure of your Diocese • a local business figure • a local figure in civic life • a local celebrity • a long standing supporter of your church
2. Be clear about what you want to communicate Asking for more …
3. Telling your story The power of persuasion
3. Telling your story A powerful way to communicate is by telling your story. Take people on a journey. • Stories are easier to remember • Easier to understand • Stories instil emotions • Stories can amplify change
3. Telling your story Preparing your case for support: • What the need is • What the solution is • What is the outcome 13
4. How to keep in touch • On displayed posters on your own church building • Emails, newsletters • News page on your website • Contacting by phone 14
4. How to keep in touch Who was When? What did you ask Method of GDPR Response Gift Aid on Next action contacted? them for? contact consent? donation? Yes/No Yes/No Mrs Davis 07/08/20 An urgent request Letter in post Yes Returned form Yes Include in towards the food with donation with donation group email bank fund form request towards 2021 food bank Miss Taylor 01/11/20 Roof repair Phone call re Yes Indicated she No Send appeal support roof repair would like to letter from the campaign support it. Rev Jones The Smith 01/10/20 A grant towards Online Automatic email Call in early Charitable the roof repair application response saying Dec if we have Trust project form they will let us not had an know Dec answer by them.
4. How to keep in touch It can’t be overlooked how important it is to thank your supporters and donors. Here are some of the ways you can say thank you: • Physical recognition – e.g. a donor board or book • Letter from a key person at the church • A mention in project materials or newsletter • A mention on social media or in the local press
I n conclusion Keeping in touch with your congregation, community and donors Keeping in touch with your congregation, community and donors This webinar has focused on four key questions : 1. Who do you want to communicate with? 2. Be clear about what you want to communicate 3. Telling your story 4. How to keep in touch
Any questions?
Thank you for listening Thank you
For more resources and support Please visit www.ecclesiastical.com/churchfundraising or call our dedicated fundraising helpline on 0345 601 9959 or request a call back using the online form on the fundraising hub webpage 20
Keeping in touch with your congregation, community and donors during COVID-19 and beyond August 2020 Developed in collaboration with Ecclesiastical Insurance Office plc (EIO) Reg. No. 24869. Registered in England at Beaufort House, Brunswick Road, Gloucester, GL1 1JZ, United Kingdom. EIO is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Firm Reference Number 113848.
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