JORDAN TARGETING ITALY THE POWERPOINT PRESENTATION
ITALIAN ARAB BUSINESS FORUM THE POWERPOINT PRESENTATION ANNUAL MEETING MILANO 17 October 2019 FILIPPO COVINO ITA AMMAN OFFICE
JORDAN TARGETING ITALY ITALY’S MACROECONOMIC INDICATORS GDP (mld €) GDP per capita (€) Export Import good & service (%) good & service (%) 32,2 31,8 29,3 26,593 26,719 26,884 29,3 32 29,8 1,754 1,772 1,808 2018 2019 (estimated) 2020 (forecast) Data source: Economist Intelligence Unit
JORDAN TARGETING ITALY ITALY ’ S PROFILE • With a GDP of over € 1.7 trillion and a population of over 60 million, Italy is the world’s 9th largest economy. Italy is one of only five countries in the world whose manufactured products have an export trade surplus (over € 47 M). • Italy is the 2nd largest manufacturer in Europe; the 5th top manufacturer in the world ; the 9th largest exporter worldwide, with almost € 500 billion of export annually (goods and services). • Italy is one of the 5 countries in the world with a trade balance (difference between export and import) surplus in the manufacturing sector higher than 100 billion dollars.
JORDAN TARGETING ITALY • Italian consumer goods are known all over the world: eyewear, fashion, jewelry, furniture and design are among the most requested in the world thanks to the high quality and innovative abilities of the Italian business sector. • Among the TOP100 luxury goods companies of the world, 24 are based in Italy (first country in the world). More than 2/3 of these 24 companies operate in the «clothing and footwear» sector • Italy world ’ s is one of the most iconic destinations, combining an unmatched cultural heritage and striking sceneries with one of Europe ’ s top performing and most diversified economy. Located at the centre of the Mediterranean Sea and with 40 major ports and 42 airports, Italy is a strategic gateway for trade between Europe, North Africa and the Middle East.
JORDAN TARGETING ITALY In Chemistry & Pharmaceutical production , Italy is historically one of the largest producers of active ingredients in the world (and accounts for 11% of total production). The Italian pharmaceutical raw materials industry is mainly concentrated on the production of active ingredients, which represent about 85% of total turnover. Italy is the leading pharmaceutical producer in EU with a turnover of 31,2 billion euros. Agri-food sector represents an excellence that stands out in terms of quality, food safety, technological innovation, sustainability, biodiversity and respect for tradition.
JORDAN TARGETING ITALY Italian firms are among those in Europe that invest more in machinery and equipment : over the last years, Italian investments have grown twice the rate of German ones. Second in the world for trade surplus in the wood-furniture industry. In the wood-furniture industry , Italy is second in the world for trade surplus and first in EU for export.
JORDAN TARGETING ITALY OTHER KEY SECTORS IN ITALY • Italy’s greenhouse gas emissions are 46% less • In the EU, Italy is the first country for companies’ than the EU average (for Spain, in second investments in research and development, in the position, the figure is 25%). In Italy there are respective areas of specialization. Moreover, Italy 64.210 organic producers (twice as much as Spain is second for the number of designs protected by and France which are in second and third EUIPO (European Union Intellectual Property position). 55.331 agricultural enterprises are run Office) by under 35. • In ICT, forecasts for the next three years 2018- • First country in the world for DOP (Protected Designation of Origin – EU Geographical 2020 are based on optimism, with an average annual growth rate of 2.7% due to progressive Indication) and IGP (Protected Geographical increases from 2.3 % in 2018, 2.8% in 2019 and Indication) products 3.1% in 2020.
JORDAN TARGETING ITALY INVEST IN ITALY • According to A.T. Kearney 2019 FDI Confidence Index, among the ten most preferred countries in the world by foreign investors. The report on the global flows of direct foreign investments takes into account both the analytical economic-financial data and the actual investment decisions of a wide number of international operators. In the last 3 years Italy went up in the ranking from the 16th to the 8th position. • According to PWC 2018 Digital Tax Index (Locational Tax Attractiveness for Digital Business Models), first in the world for tax benefits in research, development and innovation sectors. • The index measures the countries ’ attractiveness in the digital sector. Italy is the country with the lowest tax burden on companies ’ investments in digitalization.
JORDAN TARGETING ITALY 10 REASONS TO INVEST IN ITALY • Public support to foreign investors • Made in Italy competitiveness • Key manufacturing player • Top economy • Strategic logistic hub • Skilled workforce • R&D and innovation • Quality of life and cultural offer • Pro investment incentives • Open To FDI
JORDAN TARGETING ITALY WHAT TO DO • Collect basic information, visit the country, especially in the frame of trade fairs, form your own opinion about your products ’ potential • Offer a quality product, manage to meet requests, pay attention to delivery time and make sure to provide an efficient after sale support • If there are any agreements in place, be aware of the distribution arrangements for your products. Ex work agreements could be less risky, but they could also prevent the company from knowing where and how its products are sold • Pay attention to the available instruments for defining and communicating a well structured promotional plan for your company (fairs, b2b missions, wokshop, fact finding missions) • Build human, yet codified, business relations with first level partners • Consider the market as an internal variable to the business strategies, by also mantaining a long term and ongoing market presence
JORDAN TARGETING ITALY WHAT NOT TO DO • Don’t act alone, seek support from available institutions and organizations involved in internalization of companies • Exclusivity agreements, also for the whole territory, only after gaining proper experiences with local partners • Avoid to take any intiative on the basis of generic and not verified information
JORDAN TARGETING ITALY ITALIAN TRADE AGENCY • ITA - Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy. • With a organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium- sized businesses.
JORDAN TARGETING ITALY ITA SERVICES • Participation in promotional activities • Customized first orientation support • Providing free information regarding market, laws, access strategies, etc. • Market studies, identification of potential business partners; • Arranging business meetings • Confidential information about foreign companies • Foreign market consultant • Support for disputes resolution • Organization of promotional and communication related events • Advertisement in the foreign media
Thank You for the Attention! amman@ice.it f.covino@ice.it THE POWERPOINT PRESENTATION
Recommend
More recommend
