Jonathan Tepper, COO and Founder jonathan@demotix.com RemakeCamp, May 2010 1
Demotix: A Global User Generated Newswire Demotix is the future of newswire – a global network of freelance/amateur reporters, based on a variable cost model. Demotix is a web platform that takes high- quality 100% original user-generated content and brokers it to the mainstream media. Demotix is a community of engaged, active contributors from all over the world. Demotix, from demos , meaning ‘people’, was founded on the twin principles of freedom of speech and information. www.demotix.com The Guardian ( and The London Paper) 12 th April, 2009 2
Award Winning Website and Reporting SXSW Interactive Online Community Award Finalist Winner , Media Guardian Innovation Award 2009 for Independent Media Knight-Batten Award 2009 Finalist Nominee “Demotix… gives aspiring journalists a chance.” “Demotix: Journalism for the 21 st century.” “Demotix offers very high quality photos… covering most of global news.” “Demotix… may change the way news is reported” “Demotix… reinventing the newswire” 3
The Future of News The Newswire The 21 st century news model is broken. Only 4 US newspapers have a foreign desk, AP/Reuters combined have staffers in only 40% of the world’s countries, and the BBC has not a single staffer in Latin America. Demotix has: � Over 14,000 Contributors (growing every day) � Covering Over 190 Countries/territories around the world City with a Demotix Reporter Demotix aims to be the democratic Associated Press - global and ultra-local. 4
Covering All News Angles Everyday Politics Features Sport Odd Arts Society 5
Covering All News Angles Everyday 6
Opportunities: Emergency Events When the Iranian government ordered a media black-out after the rigged elections, Demotix was often the best, and sometimes the only source of verifiable news. - Global syndication through Reuters, AP and EPA - Front covers in the New York Times (twice), Wall Street Journal, Boston Globe and elsewhere - Images licensed to over 100 news outlets around the world, including the NY Times, Times, Observer, International Herald Tribune, NBC, Newsnight, ABC, CBC, Miami Herald, El Pais, Chicago Tribune, L’Express - Global coverage of Demotix’ central role in reporting Iran, including the Washington Post, Bloomberg, the Guardian, Le Monde, the Atlantic, Huffington Post, New York Times Lede , CNBC, Christian Science Monitor, TechCrunch, RTE, the BBC and Reuters. 7
Opportunities: Surprise Events When Henry Louis Gates Jr. was arrested for alleged disorderly conduct. Demotix had the only visual record. - Global syndication through AP to almost all US media outlets. - 4 Major US news channels – CNN, NBC, ABC and CBS – all licensed the image, as well as Inside Edition, the national news magazine broadcast across the country. - Front page of the Guardian, as well as direct licensing to the Boston Globe, the Boston Herald, the New York Post, and the Washington Post. - US-wide coverage, again, of the power of citizen or ‘street’ media. Without the image, the story would have had half the impact. 8
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