Jenkki - For Healthier Teeth Since 1975 Milla Vihanto Xylitol - PowerPoint PPT Presentation

Jenkki - For Healthier Teeth Since 1975 Milla Vihanto Xylitol Communications Cloetta Finland

What is Xylitol? • A natural sweetener that occurs in nature. e.g. in birch trees, berries and fruits • A sugar alcohol. The xylitol molecule has five, instead of six, carbon atoms. • Tastes sweet, has a cooling effect. • Has less calories than saccarose (sugar), one Jenkki pellet 2 kcal • A sweetener with dental benefits: prevents caries • The dental effect has been documented in clinical studies.

3 The Dental Benefits of Xylitol • Helps prevent dental caries. Stops the acid attack. • Helps reduce build-up of plaque. Plaque is easier to be removed by remove by brushing. • Prevents the transmission of Streptococcus mutans from mother to child. • Stimulates saliva and relieves the problem of dryness in the mouth

Official Acknowledgements 2009 The EU Standing Committee on General Food Law approved the health claim on chewing gum sweetened with 100 % xylitol: • Chewing gum sweetened with 100% xylitol has been shown to reduce dental plaque. High content/level of dental plaque is a risk factor in the development of caries in children. • Dental associations in Finland, Sweden, Norway, Iceland, Estonia, the Netherlands, the United Kingdom and Ireland recommend the use of xylitol to prevent caries.

5 How to Use Xylitol? • Use chewing gum or pastilles with adequate xylitol content (min. 30% of weight + 50 % of all sweeteners) • After every meal or snack • 3-5 times a day, a daily dose of 5 grammes :  6 pcs of Jenkki Professional or  8 pcs of Läkerol Dents or  10 pcs of Herra Hakkarainen • Regularly on a long-term basis • 5-10 minutes at a time

6 High Quality Xylitol Research Since 1970 Research references: http://www.ksylitoli.fi/research/references List of the latest xylitol studies: http://cloetta.studio.crasman.fi/pub/xylitol/materiaalit/ Ladattava+materiaali/viimeisimm%C3%A4t+julkaisut -xylitol-net.pdf

Xylitol is not only for children!

Läkerol Dents Takes Care of Mouth and Teeth • With xylitol (50% of total weight) • Healthy dessert, stops the acid attack after meals and snacks • Freshens breath quickly and discreetly • Stimulates saliva and relieves the problem of dryness in the mouth • Uniquely soft and chewy composition • 11 different flavours, some especially to adult taste:

9 Läkerol Dents Caramel Mint Menthol Blackcurrant Sweetmint Lemon Apple Fresh White With vitamin C Fresh With vitamin C Liquorice Strawberry Pear Sweet Berry Mango Cream Vanilla Banana

10 Finns love Xylitol!  98 % of Finnish parents consider xylitol products important or very important to their childrens dental health  Dentists, dental hygienists and other healthcare professionals recommend xylitol to children and adults  95 % of Finnish daycare centers use xylitol products daily  In Oct 2013 the Ministry of Social Affairs and Health published an official recommendation about the usage of xylitol in daycare centers:  free xylitol pastilles every day after lunch to all children

Official Acknowledgements 2009 The EU Standing Committee on General Food Law approved the health claim on chewing gum sweetened with 100 % xylitol: • Chewing gum sweetened with 100% xylitol has been shown to reduce dental plaque. High content/level of dental plaque is a risk factor in the development of caries in children. • Dental associations in Finland, Sweden, Norway, Iceland, Estonia, the Netherlands, the United Kingdom and Ireland recommend the use of xylitol to prevent caries. • I m portant opinion leaders prom ote xylitol in Dental Confrences around the w orld

www.xylitol.net milla.vihanto@cloetta.fi Jenkki – For Healthier Teeth Since 1975