Is your Find a Doctor everything it can be? Ranked #1 in most - PowerPoint PPT Presentation

Is your “Find a Doctor” everything it can be?

Ranked #1 in most pediatric specialties in Illi Illinois i

V Voted one of the best places to work d f h b l k

FIND A DOCTOR FIND A DOCTOR

Research Research Usability studies & interviews Usability studies & interviews Performance analysis Performance analysis

First impressions First impressions …are everything

Simple works Simple works (But it’s hard to do)

Forms Forms

Too many fields Too many fields Small type Small type Can’t select Can t select more than Cramped one Locations are Rarely used confusing confusing

Too many choices Too many choices Patients Find a doctor Physicians Locations

Alphabet soup Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z Looks good, but not very satisfying

Too many steps Too many steps Task: Find an allergy doctor close to me

Step 1 Search by name or specialty? Can’t search by location

Step 2 Alphabet soup A B C D E F G H I J K L M N O P Q R S T U V W X Z N O P Q R S T U V W X Z

Step 3 Find specialty Step 3 Find specialty Abdominal Aortic Aneurysm Adult Orthodontics Andrology Arrhythmia Abdominal Aortic Aneurysm Adult Psychotherapy Anemia (Iron Deficiency) Arrhythmia Surgery Surgery Adult Psyhchiatry Anesthesia ‐ Ortho Arterial Blockage Abdominal Imaging g g Adult Trauma Anesthesia ‐ Regional g Arterial Insufficiency y Abdominal Organ Transplant, Advanced Sleep Phase Syndrome Anesthesia, Laparoscopic Arterial Reconstruction Pediatric Aesthetic Plastic Surgery Anesthesiology Arterial Revascularization Abdominal Organ Affective Disorders Aneurysm Aortic Surgery Arterial Stents Transplantation Age Spots Aneurysm Endovascular Surgery Arterial/Aortic Aneurysm Abdominal Plastic Surgery AIDS Aneurysm Repair Surgery Abdominoplasty/Tummy Tuck AIDS/HIV Psychological Aneurysm Repair, Aortic Arteriovenous Malformation Abnormal Pap Smears p Counseling g Aneurysm Surgery y g y ( (AVM) ) Achalasia Airway Disorder Aneurysms Arthrectomy Acid Reflux Alcoholism Angina Arthritic Hand Reconstruction Acne Allergic Contact Dermatitis Angina Pectoris Arthritis Acne Scarring Allergic Rhinitis Angioedema Arthritis ‐ Rheumatoid Acoustic Neuromas Allergies Angioplasty Arthroscopic Surgery Acupuncture Allergy and Asthma Ankle Disorders Arthroscopy Acute Pain Management g management g Ankle Injuries j Arthroscopy ‐ Knee py Addiction Psychiatry Allergy and Immunology Anorectal Physiology/Testing Artificial Disc Addictive Disorders Allergy Immunotherapy Anorectal Problems Artificial Insemination Adenoids Allergy Testing Anterior Segment Surgery Asperger's Syndrome Adolescent Dermatology Alternative Medicine Antibiotic Testing Assisted Reproduction Adolescent Gynecology Alzheimer's Disease Anxiety Disorders Assisted Reproductive Adolescent Medicine Ambulatory Anesthesia Aortic Aneurysm Techniques Adolescent Psychiatry y y Amenorrhea Aortic Arch Surgery g y Asthma Adolescent Psychology Amniocentesis Aortic Disease Asthma and Allergic Disorders Adolescent Psychotherapy Amputation Rehabilitation Aortic Dissection Astrocytoma Adrenal and Pituitary Disease Amputations Aortic Surgery Ataxia Adrenal Disorders Amyotrophic Lateral Sclerosis Aortic Valve Surgery Atopic Dermatitis Adrenal Laparoscopic Surgery Anal Cancer Aortic/Mitral Surgery Atrial Fibrillation Adult ADHD Anal Fissures Aplastic Anemia Attention Deficit Disorders Adult Allergy and Immunology gy gy Anal Incontinence Appendectomy pp y ( (ADD) ) Adult Cardiac Surgery Anaplastic Astrocytoma Arnold Chiari Malformation Attention Deficit Hyperactivity Adult Cardiology Anatomic Pathology Disorder (ADHD) Adult Congenital Heart Disease Anatomic ‐ Clinical Pathology Autism Adult Medicine

Step 4 Know the difference Step 4 Know the difference Abdominal Aortic Aneurysm Adult Orthodontics Andrology Arrhythmia Abdominal Aortic Aneurysm Adult Psychotherapy Anemia (Iron Deficiency) Arrhythmia Surgery Surgery Adult Psyhchiatry Anesthesia ‐ Ortho Arterial Blockage Abdominal Imaging g g Adult Trauma Anesthesia ‐ Regional g Arterial Insufficiency y Abdominal Organ Transplant, Advanced Sleep Phase Syndrome Anesthesia, Laparoscopic Arterial Reconstruction Pediatric Aesthetic Plastic Surgery Anesthesiology Arterial Revascularization Abdominal Organ Affective Disorders Aneurysm Aortic Surgery Arterial Stents Transplantation Age Spots Aneurysm Endovascular Surgery Arterial/Aortic Aneurysm Abdominal Plastic Surgery AIDS Aneurysm Repair Surgery Abdominoplasty/Tummy Tuck AIDS/HIV Psychological Aneurysm Repair, Aortic Arteriovenous Malformation Abnormal Pap Smears p Counseling g Aneurysm Surgery y g y ( (AVM) ) Achalasia Airway Disorder Aneurysms Arthrectomy Acid Reflux Alcoholism Angina Arthritic Hand Reconstruction Acne Allergic Contact Dermatitis Angina Pectoris Arthritis Acne Scarring Allergic Rhinitis Angioedema Arthritis ‐ Rheumatoid Acoustic Neuromas Allergies Angioplasty Arthroscopic Surgery Acupuncture Allergy and Asthma Ankle Disorders Arthroscopy Acute Pain Management g management g Ankle Injuries j Arthroscopy ‐ Knee py Addiction Psychiatry Allergy and Immunology Anorectal Physiology/Testing Artificial Disc Addictive Disorders Allergy Immunotherapy Anorectal Problems Artificial Insemination Adenoids Allergy Testing Anterior Segment Surgery Asperger's Syndrome Adolescent Dermatology Alternative Medicine Antibiotic Testing Assisted Reproduction Adolescent Gynecology Alzheimer's Disease Anxiety Disorders Assisted Reproductive Adolescent Medicine Ambulatory Anesthesia Aortic Aneurysm Techniques Adolescent Psychiatry y y Amenorrhea Aortic Arch Surgery g y Asthma Adolescent Psychology Amniocentesis Aortic Disease Asthma and Allergic Disorders Adolescent Psychotherapy Amputation Rehabilitation Aortic Dissection Astrocytoma Adrenal and Pituitary Disease Amputations Aortic Surgery Ataxia Adrenal Disorders Amyotrophic Lateral Sclerosis Aortic Valve Surgery Atopic Dermatitis Adrenal Laparoscopic Surgery Anal Cancer Aortic/Mitral Surgery Atrial Fibrillation Adult ADHD Anal Fissures Aplastic Anemia Attention Deficit Disorders Adult Allergy and Immunology gy gy Anal Incontinence Appendectomy pp y ( (ADD) ) Adult Cardiac Surgery Anaplastic Astrocytoma Arnold Chiari Malformation Attention Deficit Hyperactivity Adult Cardiology Anatomic Pathology Disorder (ADHD) Adult Congenital Heart Disease Anatomic ‐ Clinical Pathology Autism Adult Medicine

Step 5 Click Search Keyboard didn’t work

Results Results

Too hard to read

Too much to read Too much to read “How far do I need to drive?” “Are they friendly?” Are they friendly? “What are their specialties?”

Bio Bio

“It’s nice you can see a picture…” Too hard to read

Four years of search logs + usability tests = very useful data RESEARCH RESEARCH

Snapshot of top searches Snapshot of top searches

94% 94% Searched for last names as a keyword (Lots of misspellings too)

98% 98% Searched for a name, specialty, or location

Parents thought all fields were required More fields = more requirements

How we fixed it REDESIGN REDESIGN

Feedback Fewer fields Humanized language Advanced search d d h

Smart search: based on the position of the term in the last name first name name, first name, Keyboard ‐ friendly specialty, etc. Direct links to profile

Doctor count

Feedback Sorting options Photos Maps Location markers Highlighted terms g g

Print & email friendly y Photo Specialties Map with definitions Location markers

THE NUMBERS THE NUMBERS

46% 46% Used suggestions (Misspellings virtually eliminated)

44% 44% Skipped straight to doctor’s bio (2,700+) (2,700 )

In the end In the end… Huge improvement Great learning experience Great learning experience There’s always room for improvement

Thanks! Tina Tsinonis Nick Rougeux TTsinonis@childrensmemorial.org nickr@webitects.com www.ChildrensMemorial.org www.webitects.com