INTRODUCTION RAUWCC FULL-SERVICE SOCIAL AGENCY • Established on May 1st 2010 • Ranked #1 ‘social agency’ in the Emerce 100 edition 2015 • Ranked #2 ‘social agency’ in the Emerce 100 edition 2016 • Ranked #1 ‘social agency’ in the Emerce 100 edition 2017
SOCIAL MEDIA IN THE NETHERLANDS
SOCIAL MEDIA IN THE NETHERLANDS 12 10,4 9 7,5 Users in Millions 6 4,3 3,2 2,6 2,4 1,9 3 0 k e n m r t t e s a o b I e d h a t o u t r r c e i T e b g w k p u t e a n T n a o c t i n i s Y L P a n S F I TOTAL OF USERS IN THE NETHERLANDS Source: Newcom Research January 2017
SOCIAL MEDIA IN THE NETHERLANDS 12 12 9 9 7,5 7,5 Users in Millions Users in Millions 6 6 3 3 1,7 1,7 1,5 1,5 1,0 1,0 0,9 0,9 0,4 0,4 0,4 0,4 0 0 k k e e n n m m r r t t t t e e s s a a o o b b I I e e d d h h a a t t o o u u t t r r r r c c e e i i T T e e b b g g w w k k p p u u t t e e a a n n T T n n a a o o c c t t i i n n i i s s Y Y L L P P a a n n S S F F I I DAILY USERS IN THE NETHERLANDS DAILY USERS IN THE NETHERLANDS Source: Newcom Research January 2017
SOCIAL MEDIA WEEK’S GLOBAL THEME FOR 2017 LANGUAGE AND THE MACHINE ALGORITHMS AND THE FUTURE OF COMMUNICATION “As elements of language evolve and morph into something new, we inevitably become more reliant on the technology that enables them.”
SOCIAL MEDIA WEEK NEW YORK KEY TAKEAWAYS
5 SOCIAL MEDIA & TECH TRENDS FOR 2017 AND BEYOND
TREND #1 VIDEO VIEWERSHIP IS EXPLODING • With Snapchat, Instagram and Facebook Live leading the way • Video formats are also changing • Expect some huge shifts in form and function of video as a medium
TREND #2 RISE OF THE VOICE INTERFACES • Because they’re fast, easy, personalised, hands-free, and cheap • Google on Android now seeing 20% of searches from voice • Amazon Echo sales are growing as iPhone sales are slowing down
TREND #3 MESSAGING IS DOMINATED BY FACEBOOK & WECHAT • It’s growing rapidly, and evolving from simple text communication to become our new home screen with options for vivid self- expression and commerce • Emoticons and GIFs have become accepted forms of communication • Trend in China; one app to rule them all!
TREND #4 RISE OF THE MACHINE ASSISTED COMMUNICATIONS • Including Facebook’s Messenger app and new API for developers supporting chatbots • Includes chat based commerce, customer support and mobile payments • In 2017 we might see the first friend-bots where people become attached the the bots they interact with each day
TREND #5 AR & VR ARE HERE TO STAY • New layers of immersion and new fields of reality never experienced before via AR and VR • This will impact how we communicate, how we play games, watch films and interact with doctors, teachers and how we travel the world
THANK YOU MAARTEN REIJGERSBERG SOCIAL MEDIA ARCHITECT @RAUWCC MAARTEN@RAUWCC.NL
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