Introduction to Social Media and the Benefits for You and Your Organisation
Aim and learning outcomes Aim of the workshop - to understand the benefits of social media and how to apply it to your organisation Learners will be able to: • Understand why social media is good for your business • Understand the benefits of Twitter and Facebook • Which platform is best for your organisation • Ways to promote your organisation through social media
So which are the most popular social media platforms? 1. Facebook 2. YouTube 3. Twitter 4. Instagram 5. Snapchat 6. Pinterest 7. LinkedIn 8. Tumblr
Why use social media to promote your organisation? • Social media is one of the most cost effective communication networks. • 90% of all marketers say social media marketing has increased their business exposure. • 83% of the UK were using social media at the beginning of 2018. • What can you do on social media? Fundraising, Campaigns, Volunteering, Events, Building Communities, Brand Building. • Online fundraising raised £78million for ALS in just 30 days from the Ice Bucket challenge
Social Media Campaigns videos Showcasing creativity and engaging videos with your audience using fresh, current methods is an effective way to highlight the passion and hard work that your organization accomplishes. Using videos through social media is one of the most effective ways to reach your audience. • Business/organisation who use videos, goes up by 41% in web traffic. • 64% of people who view a video of your business/org are more likely to buy a product/use your services. • Social media videos generate 1200% more shares than test and images combined. https://vimeo.com/119492443
Facebook Facebook is a great way to engage with customers/service users, it is also a great way for small charities to promote their cause. Tips to improve or to think about when setting up a Facebook page: • Cover photo • About section • Profile photo • The context you post/Newsfeed • Tabs for engagement
Twitter Twitter is another really effective social media platform for your business. Twitter is a better way to connect with business than Facebook, However Facebook is a more suitable platform for customers of all ages. • Tailoring tweets – 280 characters Avoid using slang such as ‘u’ instead of ‘you’ or ‘l8r’ instead of later • Using a URL in your tweet will automatically be shortened • Including photos in your tweets
Twitter Terminology ‘@’ - The @ sign is used to call out usernames in Tweets: "Hello @twitter!" People will use your @username to mention you in Tweets, send you a message or link to your profile - The ‘@’ is also your username and is how you're identified on Twitter, and is always preceded immediately by the @ symbol. Hashtag ‘#’ - A hashtag is any word or phrase immediately preceded by the # symbol. When you click or tap on a hashtag, you'll see other Tweets containing the same keyword or topic. follow(s) - A follow is the result of someone following your Twitter account. You can see how many follows (or followers) you have from your Twitter profile. Follow(ing) - Subscribing to a Twitter account is called “following.” To start following, click or tap the Follow icon next to the account name on their profile to see their Tweets as soon as they post something new. Anyone on Twitter can follow or unfollow anyone else at any time, with the exception of blocked accounts. like (v.) – Tapping the heart icon to like a Tweet and the author will see that you appreciate it. pinned Tweets - You can pin one of your Tweets to the top of your profile page to keep it above the flow of time-ordered Tweets.
National AFD NELCouncil 20 th -26 th June Our posts reached 29,646 people with 7,215 people engaging with the posts. We gained an extra 66 page likes. The most seen post of the week was the image of the Prime Minister and honoured guests outside the Knoll, reaching 8.2k people and the post being clicked on 1.9k people and 244 reactions, comments and shares. Armed Forces Cleethorpes 20 th -26 th June Our posts reached 116,346 people with 35,896 people engaging with the posts. We gained an extra 827 page likes. The post most seen and engaged with was the release of the three day schedule, reaching 24.4k people and the post being clicked on 2.6k times and 756 reactions, comments and shares.
Which platform is best for your organisation? Things you need to consider: • Age range • Geographic • Audience • What you offer
Contact Details Amy Hallett – Senior Project Support Officer Sector Support North East Lincolnshire amy@nbforum.org.uk 01472 355793 Ross Blackwood - Volunteer and Engagement Officer North East Lincolnshire Council Ross.Blackwood@Nelincs.gov.uk 01472 325985
Useful Links Twitter Advertising - https://business.twitter.com/en/a/get-started.html?ref=gl-tw-tw-twitter- ads Facebook Advertising - https://www.facebook.com/business/ads-guide NCVO – Social Media for Charities - https://knowhownonprofit.org/campaigns/communications/social-media#
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