Intro THE BUSINESS INSTITUTE • MARKETING MANAGEMENT MASTER CLASS • 2 Tie Business Institute Tie Business Institute designs and delivers experience-oriented training solutions. We apply world-class business methodologies, tools and simulations of leading educational institutions covering the whole range of business management areas. Tie training and educational approach we apply focuses on action- oriented learning and real-world application to drive changes in knowledge, behaviour and action. Tiis approach challenges the workshop participants to analyse complex information and make decisions to solve holistic business cases. Master Class Concept Tie Business Institute’s Master Class series are hands-on, case-based advanced training courses designed to challenge practitioners to master core concepts by applying them to real-world business cases. Tie master classes are presented and discussed by proven practitioners and experts in their professional fjeld.
About THE BUSINESS INSTITUTE • MARKETING MANAGEMENT MASTER CLASS • 3 Master Class Experience Real Еxperiential Learning MMMC Difgerentiators “Marketing is fjrst and foremost an attitude of mind, as well as a Tie Business Institute believes that stimulating managers to think • Experiential learning based on Harvard Business Publishing and StratX ( insead ) online simulation software — ofgering management strategic function and a series of tactical activities”. and act strategically ofg the battlefjeld is the best way to boost Tiis belief, shared by McDonald in 1989, is fundamental for the performance on it. Mirroring real-world decision-making experience the opportunity to exercise various models, outcomes and Marketing Management Master Class ( mmmc ), making marketing in a competitive environment helps to create emotionally-charged scenarios; theory actionable. Tiis one-month comprehensive marketing environment leading to real experiential learning. • Interactive and engaging side-by-side learning with hands-on master class combines strategic frameworks and fundamentals, facilitators and experienced marketing professionals as guest Tie applied Harvard Business Publishing and StratX ( insead ) real-life business simulations, group collaboration, and guest speakers; business simulations challenge the mmmc participants to analyse speakers to give you a real-world, hands-on learning experience. • Strong links to the business reality and applicability in Bulgaria — practical discussions and q & a sessions with experienced It’s a convergence of traditional and digital, theory and practice, available information and make critical decisions to solve various b2b and b2c . marketing cases and challenges. You act, not just analyse! You make practitioners; decisions, face competitive response and see results in numbers. • An integrated, holistic approach — understanding how strategic Built on Tie Business Institute’s “real experiential learning” Tirough a comprehensive debrief sessions you confjrm learning and marketing decisions infmuence company performance and principle, this master class includes a well structured, yeat outcomes and their transfer to real business life implications. market position, and vice versa. comprehensive content, critical to marketers. You’ll examine core Who Should Enroll marketing concepts like customer and competitor analysis, value- Tie purpose of any simulation is to let you experiment without based pricing, relationship management, brand management, risk. Tiese business simulations are more than games — they are and online marketing. And you’ll integrate these core elements to self-contained learning experiences that recreate real workplace • Marketing managers/ professionals who aim to advance create a cohesive marketing strategy. Moreover, the fundamental or operational environments, and give you the opportunity to test their expertise and practice in the fjeld of applied marketing goal is to help mmmc participants embrace, and look for change new skills and knowledge — and make mistakes — in a gamefjed, management through hands-on and interactive learning in their marketing management practices. safe environment. experience; • Decision makers in other functions — such as sales, fjnance, What You Will Learn Both topical and practical, this master class helps participants product management, product development, or general structure a practical approach from strategic planning to the management — who want to work more efgectively with their tactical execution of their marketing plans. By addressing a wide • Tiinking “outside-in” by fjrst understanding the customer and company’s marketing team and seek to better understand variety of topics — segmentation and targeting; competitive then building a plan; marketing topics and strategy; dynamics; building and executing brand strategies; managing • Frameworks for customer analysis to enhance customer intimacy; • Marketers who are practicing the marketing role but are lacking the marketing mix; pricing, and building customer loyalty — the • Gain in-depth knowledge of competitive dynamics; marketing education; master class provides framework and examples, applicable to both • Develop and execute solid marketing strategies that drive success • Entrepreneurs and company owners who engage in product b2c and b2b marketing specifjcs in a strategic fashion. – integrating your online, brand, and business strategies; and/or business development for their growing business. • Exploring the marketing mix that best fjts the organizational goals; • Take advantage of new communication channels that advance your strategy; • Develop strategies for the effjcient distribution of products and services; • Focus your efgorts and maximize your return on investment in marketing.
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