2 Welcome MESSAGE Who we are? We are a web app aimed at creating a personalized and high quality online shopping experience. We create synergy between physical and digital in order to improve and expand the in-store experience. We offer the possibility of making direct contact between the fjnal consumer and sales assistants directly in the points of sale. “We bring the retail shopping experience to the next level”
3 BUSINESS MODEL SUPPLY SOLUTION DEMAND The business model offers to end customers a software as a service . The consumer has the opportunity to shop online on the platform. The app brings together different brands, divided by product categories, with which the consumer can interact according to their needs. The brands, carefully selected, are hired through the web app to provide the service based on their availability. The business takes place through a fee , obtained in different ways, depending on Private Brands the phase of app development, with the results obtained in terms of performance and notoriety: individuals which offer contacting high quality - Fee a performance : for each sale concluded by appointment - Generated traffjc fee : for each meeting booked sales assistants products. - Fee per service : for each brand that requires to be present on the app via the web app.
4 OTHER REVENUE Tie possibility of subscribing to the For. premium service, and the sale of the customer database made through CRM, represent an additional source of income. For. premium --> subscription Data sale --> through CRM will be built a customer database owned by For, whose data can be sold to agencies and companies in the sector. The data acquired will include: - Private data - Purchase history - Complementary data - Marketing information - Web & Social Media
ANALYSIS 5 +0,1% 1 out of 2 57% 41 40 Billions of Euro Millions of e-commerce Retail sale on an Use Italian consumers Total turnover users. annual basis smartphones for who buy a product of Italian online purchase online e-commerc 76% withdrawing it into (2018) + 0,6 shop. E-shoppers who buy online at least once a month - 0,5 + 18 % Food (2017) No-food products 35 - 44 age Range that prefers the e-commerce: SOURCES: Istat.it Repubblica.it Statista.com Idealo.it Politecnico Milano Nielsen.com
ANALYSIS 6 More likely to Ofuen reads tests or It is available to buy Ofuen reads reviews and buy a product if reviews at an online store opinions of other users. delivery is available less known if it is possible at a pick-up point. spare. An emerging trend is the use of online and offmine For. is positioned between shopping in stores and in an integrated way: increasingly hybrid shopping online: mode. - No movement Online research is becoming fundamental in the consumer purchasing process: 8 out of 10 Italians - Saving time and stress are multichannel consumers. - Variability of products The most used tool for online information search is the smartphone . - Customer service SOURCES: Istat.it Repubblica.it Statista.com Idealo.it Politecnico Milano Nielsen.com
7 1 View the store in digital mode in real time together with the comfort of online shopping available from any device : tablet, pc and smartphones. BENEFITS Bookings of video meeting rooms, 2 depending on the employee’s schedule, available digitally on a continuous basis within app reach. 3 Personal advice during the entire shopping experience. Demand of products belonging to different product categories : - Clothing 4 - Accessories (footwear, eyewear) - Beauty - Bricolage - Furnishing accessories - Consumer electronics - Gardening - Sport products Omnichannel sales: - Online purchase, home delivery 5 - Online purchase and in-store reserve (click and collect) - Online purchase, payment on delivery - Purchase and withdrawal in stores
8 MISSION Combine the experience of shopping in stores with the convenience of online shopping, just a click away. “Smartphones are the new salesfmoor””
9 TRAFFIC SAVE THE SALES Bring consumers into stores or close Create a dialogue with consumers, via online sales. chat, before and after meetings. Whether a buyer wants to visit the store or “Save” a sale, when the desired product check out online, sales teams are credited is out of stock in store or consumers are when a customer purchases keeping them not ready to buy it, by sending the link highly motivated. to buy it online. OBJECTIVES LOCAL INTENT MAKE IT REAL Extend the experience in store, online. Connect shoppers with the stores Make consumers feel more confjdent closest to them, answer questions about about the need to buy and decrease products, their availability and convert returns trends. eCommerce visitors into offmine digital consumers.
10 TARGET: OVERVIEW Gen. Z , young students at the Millenials , workers with good Gen. X , a group of adults and workers beginning of their career with limited fjnancial resources. with greater fjnancial resources. fjnancial resources. These are people organized by the They are people who are open They are dynamic people with an urban frenetic lifestyle with wide interests to dialogue, to learning about lifestyle with wide interests in the world for the world of fashion, in particular technologies, who are self-suffjcient of fashion, in particular sneakers, that of accessories, sports, culture and have a family lifestyle with wide sports, music and digital. and events. They are skilled users interests in art, culture, travel and the They are skilled users of technologies of technologies and especially of environment. They are careful in the and social, but they also appreciate e- commerce as they have less time use of technologies as well as regular shopping in stores. available for shopping. consumers of e-commerce. They perceive and demand online and offmine as connected activities. 18 - 25 age 26- 35 age 36 - 50 age
11 TARGET: PERSONAS Carlo, 22, lives in Milan and he is a Chiara, 31, lives in Verona but works Francesco, 48 years old, lives in university student in his fjnal year of in Milan as human managers of a well- Florence, he’s married and has three engineering. known brand. daughters. He has been working in an He is an enterprising boy, sporty and She’s a busy, responsible, very precise accountant’s offjce for twenty years attentive to the way of dressing, in detail woman. now. he pays particular attention to shoes. Chiara is fond of outings with her He is a very busy man working but at He likes to spend time going out to partner as well as good food. the same time active in hobbies and dinner with friends and always meeting It is also a person who is very attentive moments to spend with the family. new people. to the image and personal care despite Francesco loves to travel and take some He doesn’t like crowded places, so he never having too much time to devote free time for himself on weekends for prefers to shop online rather than go to to herself for example going shopping. long walks or bike rides. the store.
12 COMPETITORS DESCRIPTION PLATFORM DIGITAL LIVE INTEGRATED COMPLETENESS OF AUTOMATED WITH ASSISTANCE WHILE THE MANAGEMENT OF PRODUCT DIFFERENT TYPES OF SHOPPING EXPERIENCE SERVICIES CATEGORIES SERVICES RELATED TO SHOPPING Digital shopping experience app Digital shopping experience app Digital shopping experience platform Shopping services platform Platform for digital luxury fashion shopping experience Platform for digital personal stylist consulting Product marketplace consumer-related Unlike the other subjects, For. offers a fully integrated service, focused on digital consulting only during the purchasing experience in different product categories.
13 CLIENT BRAND’S BENEFITS PROFESSIONALS BRANDS Sales assistants of physical brand stores They are carefully selected and divided according to the sector of competence - Innovative solution and alternative source of income - Use of the channel to promote oneself by obtaining feedback and evaluations - Be part of a new community, opportunities for further increase of the awarness - Direct relationship with the consumer: greater probability of conversion - Direct relationship with the consumer: greater likelihood of loyalty - Constantly motivated and up-to-date - More effective evaluation of your sales team
14 Sales Assistant For. is in charge of the marketing area: aim to generate potential customers. The prospects then pass to the sales department: brand sales team. For. is also responsible for training the entire staff of the individual stores of each brand, regarding the use of the app Sales staff must be able to communicate consistently with customers throughout the sales process. It is essential to generate internal, personal satisfaction, in order to obtain external satisfaction: customers. Focus : it is necessary, therefore, to constantly keep the staff motivated. Solution : offer a fjxed salary to which to add a percentage, success fee , calculated on the amount of orders generated on a monthly basis.
15 RESEARCH CONCEPT IDEA Go BRANDING DEMO to Propose the service to individual brands as a pure technology to be integrated into their apps. FOR. B2B The aim will be to be able to concentrate our efforts only on the business side aimed at building our own network of customers. market Developed the business network, the next step is to make For. a software as a service for the FOR. B2B & B2C end consumer. PLANNING ACTIVITIES FOR. NEXT STEP
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