Innovation Partnerships David McFeeters-Krone
Innovation Partnerships? More than just new products A business development program by OMEP
Innovation Partnerships (Sometimes called Open Innovation) • Business / Partner development – Customer needs to be successful – Work with suppliers to create value • R&D partnering – Validate / Prove / Credibility – Making current processes better • The road less travelled – Institutions – Customers
Innovation Partnerships build things • Ideation • Market Research • Supplier Channels (working with supply chain) • Proof of concept • Prototypes • Sales Channels (working with customers) • Sales
What does success look like • Electrical Shielding • Tire fire testing • Sand fly sensors • Helicopter rotor flexing • Fingertip Mounted Ultrasound Probe trial • Clinical Trials Testing --- Validation --- Credibility --- Answers
Open Innovation in 2x2 • New products • Reinvigorating old • Process engineering • If only … • Facilities, test beds, etc • Credibility
Access Your Network Dozens of MEPs 100s of Consultants 1000s of facilities 100,000 of technical personnel $1,000,000 of Assets and R&D Someone, somewhere has insight … We just need to find it.
Case Study Developed a repeatable measurement platform • Successful custom automation firm • Success in deploying platform in consumer electronics – Find alternative industries – Focus on two markets – Bring back market intel ?
Lost on the moon Your spaceship has crash landed on the moon. You were scheduled to rendezvous with a mother ship 200 miles away on the lighted surface of the moon, but the rough landing has ruined your ship and destroyed all the equipment on board, except for 15 items. Your crew's survival depends on reaching the mother ship, so you must choose the most critical items available for the 200-mile trip. Your task is to rank the 15 items in terms of their importance for survival.
Lost on the moon Box of Matches Stellar map Food Concentrate Solar-powered portable heating unit Fifty feet of nylon rope Two 100-pound tanks of oxygen Parachute silk Five gallons of water Self-inflating life raft One case of dehydrated milk Two .45 caliber pistols First-aid kit containing injection needles Signal flares Solar-powered FM receiver-transmitter Magnetic compass
Answers • Click here
Wisdom or Madness? • Diversity of opinion – Each person should have private information even if it's just an eccentric interpretation of the known facts. • Independence – People's opinions aren't determined by the opinions of those around them. • Decentralization – People are able to specialize and draw on local knowledge. • Aggregation – Some mechanism exists for turning private judgments into a collective decision.
The $100 Billion Federal Lab Network Some of the biggest US Federal Labs
Access the Network Local Local Assets • Universities • Federal – NETL (Albany) – PNNL (Richland) – Smaller • NOAA • USFS • USGS
Questions for engagement • What characteristics of your product would you like to know more about? – What experiments would you like to run? • What product problems (not sales, financial, or people) do you have? • Where could your product be used? • What is solved problem worth?
Open Innovation phases • Vet project – Belief that internal assets need augmenting – Willingness to look outside • Time to review opportunities • Will to close with 3 rd parties • Determine needs – Seek best practices – Seek adjacencies (easiest to explain) • Distill key areas of interest -- Develop SOW • Find partners • Manage paper • Manage relationship
Action vs. Research • Open Innovation involves seeking partners • Effort (Research and Documentation) – Determining who to contact – Getting contacts to respond • No resources to waste – Neither wrong avenues, nor – Exhaustive study of the options
Deliverables Market Insight / Completed Project • Refined scope of inquiry (search) – Pre actions – meetings with appropriate stakeholders • List of possible contacts – B2B, labs, universities • Interview results – Valuable market insight • Establish contact – Set up a meeting – Determine areas of overlap
THANK YOU David McFeeters-Krone dmk@intelassets.com dmk@intelassets.com 503 493 0477
What does success look like • New hygiene products • Anti-motion sickness glasses • Extendable tire spiking system • Validation of plastic conversion model
Open Innovation Time and talent solution Working with institutions • Why? – Deep talent … • with connection to others in agency and elsewhere – Unique equipment – Connections to additional funding and opportunities • Nose in the tent – Leveraged rates (sometimes)
Case Study Makers of carbon composite shielding Results $ $ • Intros around the US $ • CRADA at USAF • Help at DOE • Contract
Case Study Makers of 1 product (MSM) • Secured 5 Strategic R&D agreements – Army: Clinical Trial – USAF: Algae testing – USDA: Fermentation – USDA: Antimicrobial – USAF: Clinical Trial
Collaboration by Readiness level Time Talent Facilities Dollars
Answers 15 Box of Matches 4 Food Concentrate 6 Fifty feet of nylon rope 8 Parachute silk 9 Self-inflating life raft 11 Two .45 caliber pistols 10 Signal flares 14 Magnetic compass 3 Stellar map 13 Solar-powered portable heating unit 1 Two 100-pound tanks of oxygen 2 Five gallons of water 12 One case of dehydrated milk 7 First-aid kit containing injection needles 5 Solar-powered FM receiver-transmitter Return
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