Information About the Concessionary Bus Pass Challenge: Barton - PDF document

Information About the Concessionary Bus Pass Challenge: Barton residents identified the lack of direct public transport routes to desirable destinations in Oxford and the high cost of public transport as their biggest transport challenges. The concessionary bus pass provides free use of buses including ‘ PickMeUp ’ , but there is some confusion about who is eligible for a concessionary pass and how it can be used. Solution: Provide information about the concessionary pass and how it can be used. The Pilot: Information campaign about the concessionary pass targeted at current, recent, and eligible concessionary pass recipients in Barton. • Publicly available promotional brochures explaining where the concessionary pass can be used, eligibility requirements, and application process. (>100 collected) • Community event providing support in applying for the concessionary pass. (40 participants) • Brochure included with new successful concessionary pass applicants in Barton during piloting period. (2 new applicants)

Pilot Evaluation and Monitoring Results : Baseline data was collected from a paper-based and online questionnaire - - Transport & Mobility in Oxford: What Matters to you? – between Feb- April 2019, prior to the pilot’s deployment. 92 participant responses were collected in total from the Baseline questionnaire, and the age/gender split of the respondents can be seen below: Age/gender chart of survey respondents Female % 0% 0% Male % 3% 5% 4% 2% 23% 6% 14% 2% 13% 5% 8% 7% 7% 2% 25% 20% 15% 10% 5% 0% 5% 10% 15% The purpose of this questionnaire was to gather perceptions and opinions from citizens and to thereby inform potential options for transport and urban design interventions in the local area. After the pilot was deployed a second questionnaire was then deployed -- People Post-Pilot Intervention -- between May-June 2019. 18 participant responses were collected in total from this Post-pilot Intervention questionnaire, and the data was used to evaluate the impacts of the pilot against the Baseline line data collected previously. The following questions/charts have been selected from this analysis to support decisions about which pilot should be scaled up. No of % Eligible % Eligible N Eligible Respondents with Bus Without Bus without Bus Pass N 65+ Pass Pass Baseline 14 7 50 50 14 Post-Pilot 5 1 80 20 5 Intervention

Q.18.The public transport services in Oxford support passengers who may require additional assistance to carry out their daily journeys independently Baseline -27% 73% (All) Post Pilot 86% -14% Intervention (All) Strongly Disagree Disagree -40 -20 0 20 40 60 80 100 Neutral Agree Strongly Agree Baseline +65 Age Group -11% 89% Post Pilot 80% -20% Intervention +65 Age Group -40 -20 0 20 40 60 80 100 Q24. How easy is it for you to get to the places that you regularly go to satisfy your daily needs? (E.g. supermarkets, GP) Baseline -34% 66% (All) Post Pilot -31% 69% Intervention (All) Very Difficult -40 -20 0 20 40 60 80 Difficult Neutral Easy Very Easy Baseline 32% -68% +65 Age Group Post Pilot -30% 70% Intervention +65 Age Group -80 80 -60 60 -40 40 -20 20 0 20 20 40 40 60 60 80 80

Q45. Having a concessionary bus pass reduces the need for a personal car. 69% Baseline -31% (All) Post Pilot 100% 0% Intervention (All) -40 -20 0 20 40 60 80 100 120 Strongly Disagree Disagree Neutral Baseline 58% -42% Agree +65 Age Strongly Agree Group Post Pilot Intervention 0% 100% +65 Age Group (60) (40) (20) 0 20 40 60 80 100 120 Q46. I know the eligibility requirements for a concessionary bus pass. Baseline -28% 72% (All) 81% -19% Post Pilot Strongly Disagree Intervention Disagree -40 -20 0 20 40 60 80 100 (All) Neutral Agree Strongly Agree Baseline 87.5% +65 Age -12.5% Group Post Pilot 80% -20% Intervention +65 Age Group -40 -20 0 20 40 60 80 100

Q47. I know how and where a concessionary bus pass can be used in Oxford. Baseline -35% 65% (All) Post Pilot 84% -16% Intervention Strongly Disagree (All) Disagree Neutral Agree -60 -40 -20 0 20 40 60 80 100 Strongly Agree Baseline +65 Age 67% - 23 % Group Post Pilot -10% 90% Intervention +65 Age Group -40 -20 0 20 40 60 80 100 31. How affordable do you find the transport options in Oxford? Very Unaffordable -59% 41% Baseline Unaffordable (All) Neutral Affordable Very Affordable Post Pilot -33% 67% Intervention (All) -80 -60 -40 -20 0 20 40 60 80 Concessionary pass ridership on no 8 BUS Start of Pilot 440 435 430 425 420 415 410 405 400 395 390 385 380 375 370 365 360 355 350 10th of feb 20th of feb 2nd of mar 12th of mar 22nd of mar 1st of apr 11th of apr 21st of apr 10th of jul 20th of jul 30th of jul 9th of aug 19th of aug 29th of aug 8th of sep 18th of sep 28th of sep 8th of oct 18th of oct 28th of oct 7th of nov 17th of nov 27th of nov 7th of dec 17th of dec 11th of jan 21st of jan 31st of jan 1st of may 11th of may 21st of may 31st of may 10th of june 20th of june 30th of june 2018 daily average 2019 daily average

Potetial Scale-Up Opportunities The options below are a non-exhaustive list of the possible ways the ‘Information about the Concessionary Bus Pass’ intervention could be scaled-up and piloted in Jan-Feb 2020. These possibilities will be developed in public workshops and decided on in a public vote. Provision of Information about Concessionary Pass to all recipients in Oxfordshire Unicard (the 3 rd party contracted to print & distribute concessionary passes in Oxfordshire) has recently reported that a brochure could be included with the concessionary pass at no extra delivery cost. This pilot would consist of re-designing the concessionary pass brochure to update and provide more generalised information for the entire County. The brochure would then be printed and sent out to all concessionary pass recipients across Oxfordshire (~3,000/month). Wider promotion of Concessionary Pass use This pilot focuses on promoting the application for and use of the concessionary pass across the broader population rather than targeting recent concessionary pass recipients and renewals. This campaign could include a variety of aspects: brochures, posters, social media campaign, news articles, events. Information provided could include: services available to concessionary pass recipients, application process, changes to concessionary pass rules, new services available to recipients, benefits of public transport use etc.